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ANALYSIS OF INVESTOR LOYALTY ON STOCK BROKERAGE COMPANIES: EMPIRICAL EVIDENCE IN INDIVIDUAL STOCK INVESTORS IN ACEH PROVINCE Thasrif Murhadi; Desi Purnamasari; Suhad
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.683

Abstract

This study aims to examine the effect of e-service quality, brand image and trust on investor satisfaction as well as its impact on stock investor loyalty in Aceh Province. A structured questionnaire was used to collect data from investors who have stock accounts in securities companies operating in Aceh. Validity and reliability tests used SPSS. This research model test used SEM Amos. The results of data analysis found that there was a positive and significant effect of service quality, brand image and trust on investor satisfaction. There was a positive and significant effect of investor satisfaction on investor loyalty, and there was a positive and significant effect of e-service quality and brand image on investor loyalty. Trust did not affect positively and significantly to investor loyalty. The trust effect on loyalty, however, was greater through the mediation variable. More variation in results could be obtained through a wider range of respondents. Other factors such as descriptive norms and perceived usefulness should be used to increase the explanatory power of the dependent variable. The comparison of the similar study on explanatory power between other customer behavior-based models could make another valuable contribution. This study would provide information on the factors affecting investor loyalty to stock brokerage companies. Moreover, the results of this study could serve as a guideline for stock brokerage companies in understanding the factors and programs that needed to embed to increase retail stock investor loyalty. Not many studies have examined the behavior of retail investors in Indonesia, particularly in Aceh Province.
KEPUTUSAN BELI KUTARAJA FRIED CHICKEN BANDA ACEH : FAKTOR KERAGAMAN PRODUK DAN CITRA RASA Aida Fitri; Thasrif Murhadi
Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 13, No 1 (2023): VOl 13, No 1 (2023): Edisi Januari - Juni 2023
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v13i1.1820

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh keragaman produk dan citra rasa terhadap Keputusan Beli. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen Kutaraja Fried Chiken Banda yang berjumlah  99 konsumen. Pengambilan sampel menggunakan metode Purpose Sampling. Teknik analisis data yang digunakan adalah teknik analisis berganda. Hasil penelitian berdasarkan uji simultan (Uji F) menunjukkan bahwa keragaman produk dan citra rasa berpengaruh terhadap Keputusan Beli. Hasil penelitian secara parsial (Uji t) menunjukkan bahwa keragaman produk berpengaruh signifikan terhadap keputusan beli, citra rasa berpengaruh signifikan terhadap keputusan beli. Implikasi dalam penelitian ini adalah keragaman produk mampu menarik keputusan beli dan citra rasa mampu meningkatkan keputusan beli.
MANUFACTURER PRICE SURVEY COOPERATION OF THE REPRESENTATIVE OFFICE OF BANK INDONESIA (BI) LHOKSEUMAWE & FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY – JUNE 2024 Muammar Khaddafi; Chalirafi; Mohd Heikal; Munandar; Rico Nur Ilham; Thasrif Murhadi
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1821

Abstract

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. Currently, the information in the National PIHPS focuses on 10 food commodities that dominantly contribute to inflation. Data were collected from direct surveys in 164 traditional markets from 82 CPI inflation sample cities covering 34 provinces with a standardized methodology. Apart from traditional markets, in 2017 development was carried out for modern market price data and large trader data. The target respondents are producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. The price data collected is producer price data which includes tax and the enumerated data is point-in time data. The output of observations produced by surveyors is in the form of food price data, names, addresses, contacts (cellphone numbers) of respondents for the commodities surveyed along with the quality of the commodities. Accompanied by photo data of the respondent with the surveyor, and business photos (commodities produced)