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All Journal JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Arman Maulana
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Perjuangan Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PROMOSI, PERSEPSI HARGA, INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN PRIMA COLLECTION DI BANTARGEDANG KOTA TASIKMALAYA Arman Maulana; Budhi Wahyu Fitriadi; Arga Sutrisna
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.153

Abstract

This study aim to determine the effect of promotion, price perception, product innovation on purchasing decisions at a prima collection company in bantargedang tasikmalaya city. The method used is quantity with survey approach. With a consumer sampel of 100 respondents. The data analysis tool uses multiple regression equations using SPSS 20 software. The results show that promotion has a good value, price perception has a fairly good value, product innovation has a good vakue, purchase decisions have a fairly good value. Simultaneously promotion, price perception, product innovation have a significant effect on purchasing decisions.
Co-Authors Arga Sutrisna Budhi Wahyu Fitriadi