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All Journal Management Studies and Entrepreneurship Journal (MSEJ) A Social Science and Entrepreneurship Journal
Ghia Ghaida Kanita
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Application of the Javelin Experiment Board Method to Validate Business Ideas in Startup Companies in Tasikmalaya City Ismail Yusuf; Ghia Ghaida Kanita
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (944.243 KB)

Abstract

The purpose of this research is to find out how the influence and application of javelin board in validating startup business ideas. Many startup companies find it difficult to survive in the midle of competition. One of the reasons is that the ideas offered by the company are not useful in the community. One way to validate ideas of products or services offered is to use the javelin experiment board method. This study uses a quantitative descriptive method, with the number of samples in this study as many as 84 respondents. The test results show that 1) Startup companies in Tasikmalaya City have experienced many failures because the products launched have not been needed by consumers in Tasikmalaya City. 2) The use of the Javelin Experiment Board method to validate the idea of a startup company requires considerable effort and time to get the results of validation data for prospective startup company consumers in the City of Tasikmalaya. 3) The Javelin Experiment Board method helps startup business actors validate ideas to minimize failure when companies launch products to the market.
The Implementation of Social Business Model Canvas on Mie Qta Sabrina Kathleen; Azizah Fauziyah; Ghia Ghaida Kanita
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.649 KB)

Abstract

The purpose of this study was to  to find out how to implement the social business model for the Mie Qta business. Mie Qta is a business in the FB (food and beverage) industry that has been established since 2018 and is located in the South Tangerang Region. Mie Qta's initial business model is a general business model that has been widely used by other businesses. Mid-2020 Mie Qta began to remodel its business model into a social business model that started with a collaboration with one of the fundraiser communities in Jakarta (Goodsforgood) to raise funds for medical personnel treating COVID-19 victims. Seeing the planning of Mie Qta in implementing the Social Business Model Canvas, it is necessary to do research on the social business model that aims to find out how to implement the social business model for the Mie Qta business. 
Analysis of Marketing Communication Strategies in Increasing Sales Volume of Rini's Cake During the Covid-19 Pandemic Uswatun Hasanah; Vica Widiyana Nurulita; Arief Budiman; Ghia Ghaida Kanita
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.639 KB)

Abstract

The Covid-19 pandemic occurred in Indonesia and all over the world, of course, it has an effect on daily activities carried out, from a normal atmosphere to a new atmosphere or new normal which of course requires all parties to adapt again in order to survive. This happened in Rini's Cake's MSME business marketing process, so a study was carried out aimed at restructuring the marketing communication strategy and looking for creative ideas to increase sales volume in the midst of the Covid-19 pandemic. This research is a qualitative exploratory research using purposive sampling method, the data collected consists of primary data and secondary were obtained from interviews, observations, reports sales and journals before. The results of this study are that Rini's Cake has a strategic design in increasing sales volume that has been adjusted to the Covid-19 pandemic so that the sales volume of Rini's Cake products can still go on and there is an increase and this research indirectly complements the previous research.
Analisis Strategi Bauran Pemasaran Dalam Meningkatkan Volume Penjualan Sewa Kamar Kos Deltoid Yogyakarta Renaldi Egi Gumilar; Ghia Ghaida Kanita; Ismail Yusuf
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2829

Abstract

Strategi pemasaran merupakan alat penting bagi suatu perusahaan dalam meningkatkan volume penjualan. Penelitian ini bertujuan untuk menganalisis strategi bauran pemasaran yang dilakukan oleh Kos Deltoid Yogyakarta dalam meningkatkan volume penjualan sewa kamar kos selama tahun 2016-2022. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif menggunakan teknik pengumpulan data melalui wawancara, observasi, studi pustaka, dan dokumentasi dengan pemilik Kos Deltoid Yogyakarta. Data primer yang digunakan berupa wawancara dan observasi, sedangkan data sekunder berasal dari dokumentasi dan studi pustaka. Hasil penelitian menunjukkan bahwa strategi bauran pemasaran yang dilakukan oleh Kos Deltoid Yogyakarta dalam meningkatkan volume sewa penjualan kamar kos adalah dengan cara meningkatkan kualitas kamar dan kenyamanan penghuni kos dengan memberikannya bonus fasilitas tambahan yang tidak ada ditempat kos lainnya, seperti tempat fitness gratis bagi penyewa kamar kos, menawarkan harga kamar yang lebih terjangkau bagi pekerja dan mahasiswa, lokasi kos yang dekat dengan tempat strategis dan berada dekat dengan pemilik kos sehingga pergaulan penghuni kamar kos bisa terjaga, dan juga pemilik kos senantiasa melakukan promosi kamar kos secara tradisional melalui tulisan bahwa kamar kos disewakan dan secara digital dengan cara memanfaatkan sosial media, seperti WhatsApp, Facebook, dan Instagram.  
Pengaruh Komunikasi Pemasaran terhadap Keputusan Pembelian pada UMKM Op Kitchen di Kabupaten Pelalawan Miftahul Jannah; Nandang Nandang; Ghia Ghaida Kanita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5495

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran terhadap keputusan pembelian pada UMKM Op Kitchen di Kabupaten Pelalawan. Metode penelitian yang digunakan yaitu metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui kuesioner yang didistribusikan kepada 73 responden, yang dipilih dari populasi sebanyak 270 konsumen menggunakan rumus Slovin. Analisis data dilakukan melalui beberapa uji statistik, yaitu uji instrumen, uji asumsi klasik dan uji hipotesis menggunakan uji regresi linier sederhana. Hasil penelitian menunjukkan bahwa komunikasi pemasaran memiliki pengaruh yang signifikan terhadap keputusan pembelian pada UMKM Op Kitchen sebesar 64,2%. Hal ini menunjukkan bahwa komunikasi pemasaran yang efektif dan tepat dapat meningkatkan keputusan pembelian konsumen.
Co-Authors Arief Budiman Azizah Fauziyah Ismail Yusuf Miftahul Jannah Nandang Nandang Renaldi Egi Gumilar Sabrina Kathleen Uswatun Hasanah Vica Widiyana Nurulita