Articles
<![CDATA[Penerapan Metode Berpikir Desain Dalam Membangun Inovasi Perusahaan Startup Di Kota Tasikmalaya ]]>
<![CDATA[Ismail Yusuf]]>;
<![CDATA[A. Budiman A. Budiman]]>
<![CDATA[ Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management ]]>
Publisher : <![CDATA[IKOPIN ]]>
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DOI: 10.32670/comanagement.v3i2.427
<![CDATA[Persaingan para pelaku usaha rintisan kian berat, untuk itu dibutuhkan sebuah metode agar perusahaan rintisan dapat menemukan produk yang dibutuhkan dan perusahaan dapat bertahan dan berkembang. Metode berpikir desain berfokus pada pemecahan masalah pelanggan, metode ini juga dapat membantu pelaku usaha rintisan selangkah demi selangkah untuk menemukan produk yang tepat. Tujuan penelitian ini adalah untuk membantu pelaku usaha rintisan dalam membangun inovasi perusahaan agar tepat guna bagi masyarakat. Selain itu juga agar peneliti mengetahui bagaimana kendala dan manfaat penerapan inovasi bagi pelaku usaha rintisan di Kota Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif, data dikumpulkan melalui proses wawancara dengan menggunakan kuesioner tertutup kepada para pelaku usaha rintisan baru di Kota Tasikmalaya. Dari hasil penelitian dapat disimpulkan bahwa banyak usaha rintisan belum mengenal metode berpikir desain. Mereka juga belum memiliki pemahaman mengenai pentingnya inovasi pada perkembangan usaha rintisan.]]>
<![CDATA[Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya ]]>
<![CDATA[Mira Nurfitriya]]>;
<![CDATA[Azizah Fauziyah]]>;
<![CDATA[Tika Annisa Lestari Koeswandi]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Nizza Nadya Rachmani]]>
<![CDATA[ Acitya Bhakti Vol 2, No 1 (2022): ACITYA BHAKTI ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/acb.v2i1.14618
<![CDATA[Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).]]>
<![CDATA[Analysis of Social Entrepreneurship Business Model Glenys Store ]]>
<![CDATA[Risma Dewi Nurmelinda]]>;
<![CDATA[Ismail Yusuf]]>
<![CDATA[ A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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<![CDATA[ The purpose of Analysis of Social Entrepreneurship Model Glenys Store. This study aims to: (a) Knowing the meaning of social models, (b) Knowing social enterprise models, (c) Knowing the Glenys Store social business model. This research was conducted by utilizing a literature study. This research approach is qualitative. The result of this research is the business model method that can be used is the Business Model Canvas which is a logical description model of how an organization creates, delivers and captures value. Therefore, the suitable model for Glenys Store based on BMC is the Service Subsidization Model.]]>
<![CDATA[Analysis of Marketing Communication Strategies in Increasing Sales Volume of A.M Production House during Covid-19 Outbreak ]]>
<![CDATA[Muhammad Tajul Muttaqin]]>;
<![CDATA[Azizah Fauziyah]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Nizza Nadya Rachmani]]>
<![CDATA[ A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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<![CDATA[This study aims to determine the marketing communication strategy used by A.M Production House in increasing sales volume during the Covid-19 outbreak. The research used in this case is qualitative experimental research, that is, research that does not use calculations or is termed scientific research that emphasizes the natural character of the data source. The sampling method used was nonprobality sampling method, namely purposive sampling. Samples are taken based on certain predetermined criteria. The data collected in this study consisted of primary data and secondary data. Primary data were obtained by means of directional interviews with A.M Production House owners and direct observation in the form of unstructured observations. Secondary data were obtained from previous journals and sales reports. The results of this study A.M Production House has a marketing communication strategy in increasing sales volume and which has been adjusted to this pandemic. so that sales can take place and experience an increase, and this research indirectly complements the previous research.]]>
<![CDATA[The Influence of Social Media Marketing Through Instagram on Consumer Purchase Decisions of Lokanata Coffee the City of Tasikmalaya ]]>
<![CDATA[Tito Agustian]]>;
<![CDATA[Azizah Fauziyah]]>;
<![CDATA[Ismail Yusuf]]>
<![CDATA[ A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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<![CDATA[The purpose of this study was to the influence of social media marketing through Instagram on consumer purchase decisions of Lokanata Coffee the City of Tasikmalaya. The object of this research is Lokanata Coffee which is located on Jl. AH Nasution No. 297b, Cipari, Kec. Mangkubumi, Tasikmalaya City. The objectives of this study are: (1) To find out the general description of social media marketing, (2) To find out the general description of purchasing decisions, (3) To determine the effect of social media marketing on consumer purchasing decisions of Lokanata Coffee. The method used is a quantitative method with a descriptive and verification approach. The data collection technique used a questionnaire in the form of a google form with a Likert scale. The regression coefficient value is 0.776 so that the influence of social media marketing on consumer purchasing decisions for Lokanata Coffee is positive or influential. The significance value of social media marketing is 0.00t1 0.05 and tcount ttabel (9.867 1.986) so that Ha is accepted and Ho is rejected.]]>
<![CDATA[Application of the Javelin Experiment Board Method to Validate Business Ideas in Startup Companies in Tasikmalaya City ]]>
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Ghia Ghaida Kanita]]>
<![CDATA[ A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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<![CDATA[The purpose of this research is to find out how the influence and application of javelin board in validating startup business ideas. Many startup companies find it difficult to survive in the midle of competition. One of the reasons is that the ideas offered by the company are not useful in the community. One way to validate ideas of products or services offered is to use the javelin experiment board method. This study uses a quantitative descriptive method, with the number of samples in this study as many as 84 respondents. The test results show that 1) Startup companies in Tasikmalaya City have experienced many failures because the products launched have not been needed by consumers in Tasikmalaya City. 2) The use of the Javelin Experiment Board method to validate the idea of a startup company requires considerable effort and time to get the results of validation data for prospective startup company consumers in the City of Tasikmalaya. 3) The Javelin Experiment Board method helps startup business actors validate ideas to minimize failure when companies launch products to the market.]]>
<![CDATA[Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic ]]>
<![CDATA[Sabrina Kathleen]]>;
<![CDATA[Risma Dewi Nurmelinda]]>;
<![CDATA[Tika Annisa Lestari Koeswandi]]>;
<![CDATA[Arief Budiman]]>;
<![CDATA[Ismail Yusuf]]>
<![CDATA[ A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April) ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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<![CDATA[This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.]]>
<![CDATA[Strategi Pengembangan Usaha CV Tungayua Menggunakan Business Model Canvas ]]>
<![CDATA[Julia Beatrix Nanga]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Nizza Nadya Rachmani]]>
<![CDATA[ Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (2023): Accepted ]]>
Publisher : <![CDATA[SAFE-Network ]]>
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DOI: 10.37034/infeb.v5i1.213
<![CDATA[Competition between printing companies is getting tougher, so CV Tungayua must be able to create opportunities to survive in the midst of intense competition. One way that CV Tungayua can do to survive is to create a business strategy that is developed after knowing the current business model and evaluating the business model being carried out. This study aims to identify the CV Tungayua business model using the Business Model Canvas (BMC), evaluate the implemented business model, and devise a strategy for improvement for the development of the evaluation of the CV Tungayua business model that has been carried out. The method used is qualitative with analytical tools used by BMC and Tolo Branca's assistance as an evaluation of strengths, weaknesses, opportunities and threats. The results of the study show the identification of nine business model elements which indicate that the main strength comes from the value proposition block with the programs offered being able to meet and adapt customer needs. Meanwhile, the main weakness comes from revenue streams that have small margins. The main opportunities come from channels and the main threats come from main activities. The strategy that can be carried out is to optimize the key activity elements and revenue streams combined with the opportunities and strengths of the channel and value proposition to produce a strategy that provides development for CV Tungayua in South Jakarta City.]]>
<![CDATA[PELATIHAN METODE JAVELIN EXPERIMENT BOARD SEBAGAI PENGUATAN USAHA MAHASISWA SETELAH MASA PANDEMI ]]>
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Tika Annisa]]>;
<![CDATA[Nizza Nadya]]>;
<![CDATA[Mira Nurfitriya]]>
<![CDATA[ Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Co-Management ]]>
Publisher : <![CDATA[IKOPIN ]]>
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<![CDATA[Tujuan pengabdian kepada masyarakat (PkM) ini adalah sebagai penguatan pelaku usaha di Kota Tasikmalaya, khususnyamahasiswa setelah pandemi. Objek pelatihan dalam pengabdian kepada masyarakat ini adalah pelaku usaha di KotaTasikmalaya. Pengabdian ini menggunakan Metode Javelin Experiment Board untuk menganalisis sejauh mana pelakuusaha memvalidasi bisnis yang saat ini sudah berjalan. Metode ini banyak digunakan oleh para pengusaha rintisan sebagaisalah satu opsi lain selain metode bisnis model canvas. Hasil yang diperoleh menunjukkan bahwa selama ini pelaku usahabelum pernah memvalidasi apakah usaha yang saat ini dijalani betul-betul dibutuhkan oleh calon customer. Hal inimenjadi salah satu penyebab mengapa usaha yang dijalankan sulit berkembang, terlebih lagi disaat pandemi. Diharapkansetelah mengikuti pelatihan ini para pelaku usaha mendapatkan pemahaman agar usaha yang akan dijalani bisa lebihspesifik sesuai dengan kebutuhan calon customer.]]>
<![CDATA[Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya ]]>
<![CDATA[Mira Nurfitriya]]>;
<![CDATA[Azizah Fauziyah]]>;
<![CDATA[Tika Annisa Lestari Koeswandi]]>;
<![CDATA[Ismail Yusuf]]>;
<![CDATA[Nizza Nadya Rachmani]]>
<![CDATA[ Acitya Bhakti Vol. 2 No. 1 (2022): ACITYA BHAKTI ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/acb.v2i1.14618
<![CDATA[Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), dan untuk menganalisis perbedaan tingkat literasi digital marketing menggunakan menggunakan Paired t-test sebagai alat ujinya. Hasil yang diperoleh menunjukkan bahwa tingkat literasi digital marketing UMKM di Kota Tasikmalaya cukup rendah karena kurang optimalnya penggunaan internet dalam operasional usahanya. Selain itu, terdapat perbedaan yang signifikan antara tingkat literasi digital marketing sebelum dan sesudah dilakukan pelatihan, yang ditunjukkan dengan nilai signifikansi (2-tailed) hasil uji paired t-test sebesar 0, 013, yang berarti bahwa hasil pemahaman literasi digital marketing peserta sebelum dan sesudah pelatihan tidak sama (berbeda).]]>
