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All Journal A Social Science and Entrepreneurship Journal
Muhammad Luthfi Mubarok
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance

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Analysis of MuluMile's Marketing Communication Strategy in Increasing Sales Volume Muhammad Luthfi Mubarok; Mia Lestari; Mira Nurfitriya; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to determine the marketing strategies used by MuluMile in increasing sales volume. This type of research is using a qualitative descriptive approach. The data analysis used is descriptive analysis, referring to the 4P concept of the marketing mix (Product, Price, Promotion, Place) and then SWOT analysis is used. Based on the analysis conducted, MuluMile has strategies in increasing sales volume, namely: 1) Products, a strategy used to improve product quality. 2) Price, providing affordable prices by reducing the level of profit of a product. 3) Promotion, making information media in social media (WhatsApp, Instagram and Facebook). 4) Place, give good service. Based on the internal and external analysis carried out at the MuluMile company, it can be found that MuluMile is currently in a development strategy. Where the decision to be taken is to develop the company by improving quality andcompleteness of the product and reproduce all forms of promotion.
The Implementation MuluMile’s Social Activities Program “I Want to Be” in creating Community Development Muhammad Luthfi Mubarok; Tika Annisa Lestari Koeswandi; Mira Nurfitriya
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this research is to explain the implementation MuluMile’s social activities program “I want to be” in creating community development. Development is an issue that is often an important discussion in efforts to increase and equalize the economy. Every element of society should take its role in realizing this, including MuluMile. Therefore, the "I Want to Be" program was created as a form of MuluMile's social responsibility towards the surrounding environment. This research uses descriptive-qualitative analysis method. This study concludes that our society should have the same opportunities and opportunities in improving its economy. Especially in realizing the desired profession/job. With the "I Want to Be" program from MuluMile, it is hoped that it will be able to break the gap/distance that is often an obstacle for people who live in areas/rural areas with limited information and infrastructure and make MuluMile as an Integrated Social Enterprise.
Co-Authors Koeswandi, Tika Annisa Lestari Mia Lestari Mira Nurfitriya Nizza Nadya Rachmani