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All Journal Ensiklopedia of Journal Jurnal Riset Manajemen Indonesia

Henrizal Henrizal

STIE Bangkinang

Author-ID : 5877971

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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SERVICE MARKETING, HARGA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA CV. BUKIT BATU BANGKINANG Librina Tria Putri; Henrizal Henrizal; Royansyah Putra
Ensiklopedia of Journal Vol 5, No 2 (2023): Volume 5 No. 2 Edisi 3 Januari 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

This study aims to determine the effect of service marketing and price on the purchase decision of used motorcycles at CV. Bukit Batu Bangkinang. The analysis used in this research is multiple linear regression analysis with 60 respondents. Hypothesis testing is done by f test (simultaneous) and t test (partial). Based on the results of research and data analysis, it can be interpreted that simultaneously service marketing and prices influence the decision to purchase used motorbikes at CV. Bukit Batu Bangkinang. Likewise, the partial test results show that service marketing and prices influence the decision to buy a used motorbike at CV. Bukit Batu Bangkinang. The contribution of the independent variables to the dependent variables is 67.90%, while the remaining 32.10% is determined by variables outside the research.

THE EFFECT OF COMPETENCE AND CAREER ON EMPLOYEE PERFORMANCE AT THE PKS PTPN V SEI GARO KAMPAR REGENCY Muhammad Fadel; Zamhir Basem; Henrizal Henrizal
Jurnal Riset Manajemen Indonesia Vol 2 No 4 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Research to determine the effect of competence and career on employee performance with simulthan and partial at the PKS PTPN V Sei Garo Kampar Regency. Types and sources of data used in this study are primary data and secondary data, while data collection techniques used in this study were questionnaires, file research, observation and interviews. The population in this research were all employee at the PMKS PT. PKS PTPN V Sei Garo Kampar Regency in 2020, amounting to 94 employee and based on the Slovin formula it is know that the number of samples in this study is 48 employee at the PMKS PT. PKS PTPN V Sei Garo Kampar Regency. The sample collection technique is using accidental sampling technique. Data analysis was performed using multiple linear regression models. The sample is determined using the Slovin formula which is obtained by 48 employees as a sample. Sampling was done using accidental sampling. Data analysis was performed using multiple linear regression models. Based on the simulthan test results, the variable of competence and career have a significant with together effect on the employee performance at the PKS PTPN V Sei Garo Kampar Regency. While based on the partial test results, the variable of competence and career have a significant with individual effect on the employee performance at the PKS PTPN V Sei Garo Kampar Regency, with career as the dominant variable affecting employee performance. The closeness of the relationship that occurs between the atractiveness of competence and career on the employee performance is very strong with a correlation coefficient R of 85,6%. While contribution of competence and career on the employee performance is equual to 72.1% while the remaining 27,9% is influenced by other variables not examined in this study.

VAPE MARKETING STRATEGY AT OWL VPORIZER STORE IN BANGKINANG CITY Febri Fitrayansyah; Zulher Zulher; Henrizal Henrizal
Jurnal Riset Manajemen Indonesia Vol 2 No 4 (2020): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine what the most efective marketing strategy in vape marketing at the OWL Vaporizer Store in Bangkinang City. The types and sources of data in this study are primary data in the form of data collected directly during the research and secondary data in the form of data collected by tracing documents, files and records that have been published. Data collection techniques using interviews, FGD (Focus Group Discussion) and mapping with strength maps, weaknesses, opportunity and threats to determine the advantages of an effective strategy. The key success factor og marketing vape products at OWL Vaporizer Store in Bangkinang City lies in its strengths, namely sklilled OWL Vaporizer Store in Bangkinang City shop owners, with weaknesses in the form of promotions carried out by business owners at OWL Vaporizer Store in Bangkinang City which are less intensive. Meanwhile, business opportunities are the form of consumer behavior oriented to the vape brands being offered, with threats in the form of an unstable local economy. Based on the research results, it shows that the map of the strength position of the vape product marketing strategy at OWL Vaporizer Store in Bangkinang City is in quadrant I as a market leader, namely a strategy to support aggressive growth.

EFFECT OF WORK EXPERIENCE AND WORK ACHIEVEMENT ON EMPLOYEE SATISFACTION AT PT. VIRAJAYA RIAU PUTRA Alisya Alisya; Zamhir Basem; Henrizal Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 1 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine work experience and work performance On the job satisfaction of the employees of PT.Virajaya riauputra, the analysis used in this study is multiple linear analysis. The population in this research is all 60 employees at pt. Virajaya riauputra, This sampling technique is called the census technique. Data collection techniques used are observation methods, questionnaires and research files. Hypothesis testing was carried out with the F test and t test. Based on the results of the study, it can be concluded that simultaneously work experience and work performance on employee job satisfaction, while the partial test of work experience and work performance on employee job satisfaction, the close relationship between the independent variables and the dependent variable. which is very strong with the contribution of the independent variable to the dependent variable of 63.9%. The results of this analysis indicate that work experience and work performance have a significant and partial effect on job satisfaction of Pt. Virajaya riauputra.

THE EFFECT OF MOTIVATION, WORK CULTURE, AND WORK FACILITIES ON THE PERFORMANCE OF CRAFTSMANS AT THE BLACKSMITH CENTER IN TERATAK RUMBIO JAYA Ahmad Razilan; Zamhir Basem; Henrizal Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 2 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine the effect of motivation, work culture and work facilities on the performance of craftsmen at the blacksmith center teratak rumbio jaya. Sampling was carried out using the census method as many as 57 employees. Data analysis was carried out using multiple linear regression models. Based on the results of the simultaneous test, the variables of motivation, work culture, work facilities have a significant effect on the performance of the craftsmen of the Terrata Rumbio Jaya blacksmith center. Based on the partial test, the variables of motivation, work culture, work facilities have a significant effect on the performance of the blacksmith center at Teratak Rumbio Jaya. The contribution of the independent variable to the dependent variable is 30.6% while the remaining 69.4% is influenced by other variables not examined in this study.

PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FLORIST DI KOTA BANGKINANG Andri Irawan; Librina Tria Putri; Henrizal Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.

EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT PT. PUTRI MIDAI IN BANGKINANG Restu Rahmadoni; Zulher Zulher; Henrizal Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

This study aims to determine the quality of service and price on customer satisfaction at PT.Putri Midai in bangkinang. The population in this study are all consumers who have received services by consumers at PT.Putri Midai in Bangkinang using the solvin formula so that 94 consumers can be determined to be samples. Data collection techniques used are questionnaires and interviews. The data analysis technique used is multiple linear regression with a significant level ( 0.05. The results of this study conclude that service quality and price affect customer satisfaction at PT. Putri Midai in bangkinang, with a significance value of less than 0.05. The results of this analysis indicate that service quality and price simultaneously have a significant effect on customer satisfaction at PT. Putri Midai in Bangkinang.

Co-Authors Ahmad Razilan Alisya Alisya Andri Irawan Febri Fitrayansyah Librina Tria Putri Muhammad Fadel Restu Rahmadoni Royansyah Putra Zamhir Basem Zulher Zulher

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