Garuda - Garba Rujukan Digital

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN TERHADAP LAYANAN TAKSI ONLINE GO CAR DI KOTA MAKASSAR Indriasari, Dewi Pratiwi
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.139 KB)

The purpose of this research is to know the influence of personal experience, the influence of others, direct marketing, mass media, and individual characteristics either together (simultaneously) or individually (partially) to the formation of consumer attitudes related to online taxi service go car in Makassar City, as well as to know which factors have the most dominant influence. Data analysis in this research is done quantitatively using Multiple Linear Regression Method. data analysis conducted Whereas personal experience factors, influence of others, direct marketing, mass media and individual characteristics have a mutual influence on the formation of consumer attitude of online taxi go car in Makassar City. Of the five free vaniabel in this study, the most dominant influence in the formation of consumer attitudes toward taxi online go car in Makassar City is variable influence of others

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP KONSUMEN TERHADAP LAYANAN TAKSI ONLINE GO CAR DI KOTA MAKASSAR Indriasari, Dewi Pratiwi
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 1 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.139 KB)

The purpose of this research is to know the influence of personal experience, the influence of others, direct marketing, mass media, and individual characteristics either together (simultaneously) or individually (partially) to the formation of consumer attitudes related to online taxi service go car in Makassar City, as well as to know which factors have the most dominant influence. Data analysis in this research is done quantitatively using Multiple Linear Regression Method. data analysis conducted Whereas personal experience factors, influence of others, direct marketing, mass media and individual characteristics have a mutual influence on the formation of consumer attitude of online taxi go car in Makassar City. Of the five free vaniabel in this study, the most dominant influence in the formation of consumer attitudes toward taxi online go car in Makassar City is variable influence of others

ANALISIS LEMBAGA PEMASARAN JAGUNG KUNING DI KECAMATAN BONTOLEMPANGAN KABUPATEN GOWA Indriasari, Dewi Pratiwi
Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 3 (2019): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.405 KB)

Corn is an important food commodity after rice. Based on the sequence of staple foods, corn is a strategic commodity in agricultural development and the Indonesian economy, and has a multipurpose function, both for food and feed, and has balanced nutrition. The problem is whether the involvement of various yellow corn marketing institutions can increase marketing efficiency itself. While the purpose of the author is to see each marketing channel or marketing agency involved so that it can improve marketing efficiency. The most cost-effective marketing channel for marketing is channel III with a value of 6.84%, in this marketing channel the retailer directly buys farmers. Channel II the value of marketing cost efficiency is 9.31% because there are several marketing agencies involved, as well as marketing channels I with marketing cost efficiency value of 12.35%

PENGARUH LOCUS OF CONTROL DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI MELALUI ETOS KERJA PADA BADAN PENDAPATAN DAERAH PROVINSI SULAWESI SELATAN Dewi Pratiwi Indriasari; Angreany Angreany
YUME : Journal of Management Vol 2, No 3 (2019)
Publisher : Pascasarjana STIE Amkop Makassar

ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menganalisis mengenai pengaruh secara langsung dan tidak langsung dari Locus Of Control, beban kerja terhadap kinerja pegawai melalui etos kerja, penelitian ini dilaksanakan pada kantor Badan Pendapatan Daerah (Bapenda) Provinsi Sulawesi Selatan, dengan sampel yang digunakan sebanyak 100. Alat analisis yang digunakan adalah analisis jalur dengan menggunakan software SPSS.21. Hasil penelitian ini menunjukkan bahwa secara langsung pengaruh locus of control terhadap etos kerja tidak berpengaruh signifikan, beban kerja terhadap etos kerja berpengaruh signifikan, locus of control terhadap kinerja pegawai tidak berpengaruh signifikan, beban kerja terhadap kinerja pegawai tidak berpengaruh signifikan dan etos kerja terhadap kinerja berpengaruh signifikan. Sedangkan untuk pengaruh tidak langusung ditemukan hasil bahwa locus of control terhadap kinerja pegawain melalui etos kerja tidak berpengaruh signifikan kemudian lingkungan beban kerja terhadap terhadap kinerja pegawai melalui etos kerja berpengaruh signifikan. Kata Kunci: Budaya Organisasi, Lingkungan Kerja, Motivasi, Etos Kerja.

ANALISIS KINERJA PEGAWAI KANTOR PERTANAHAN DI MAKASSAR Dewi Pratiwi Indriasatri
AkMen JURNAL ILMIAH Vol 12 No 1 (2015): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aimed to test the effects of each independent variable: work capability, and motivation, on staff performance. Data were obtained from an observation method according to field conditions as well as from questionnair dissemination to the study respondents. Analysis instrument used was Kendall’s Tau Correlation using an SPSS version 12.0. The study resulted in a positive and significant relationship between the independent variables (work capability, and motivation) on staff work performance at Agrarian Office in Makassar on the scales of 0.217 (work capability), and 0.491 (motivation), In addition, collective significance rate of the relationship between the three variables and the staff performance was 73.16%.

KEPUASAN NASABAH DENGAN LAYANAN 24 JAM PADA PT. BANK MANDIRI (PERSERO) TBK. CABANG MAKASSAR Dewi Pratiwi Indriasari
AkMen JURNAL ILMIAH Vol 12 No 3 (2015): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The research goal is to determine and analyze the extent to which 24-hour banking service in PT. Bank Mandiri (Persero) Tbk. Makassar branch Panakukang affect the satisfaction of its customers, while the usefulness of the research is as inputs for PT. Bank Mandiri (Persero) Tbk. BRANCH Makassar Panakukang particular and for PT. Bank Mandiri (Persero) Tbk. Generally, about customer satisfaction banking services 24 hours of issuance. Results of the study can be used by observers of the banking issues, to assess the further development of information technology, especially the banking sector. Based on the analysis, it can be seen that Ho is rejected and Ha accepted. That proves that ATM Mandiri is very significant to give satisfaction to the customers of PT. Bank Mandiri (Persero) Tbk. BRANCH Panakukang Makassar. Based on the discussion above it can be concluded that the 24-hour banking services the bank has been very significant to give satisfaction to customers of PT. Bank Mandiri (Persero) Tbk. BRANCH Panakukang Makassar.

ANALISIS PERFORMANCE MARKETING BISNIS USAHA KECIL DAN MENENGAH SELAMA PANDEMI DI KACAMATAN TALLO MAKASSAR Nur Naninsih; Dewi Pratiwi Indriasari
Nobel Management Review Vol 1 No 2 (2020): Nobel Management Review (NMaR)
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v1i2.1450

Usaha Kecil dan Menegah (UKM) memiliki berbagai kelemahan dan juga peluang selama pandemi. UKM yang mampu memodifikasi produknya dan bisa memanfaatkan teknologi, maka para pelaku UKM mampu bertahan sampai sekarang. Untuk itu peneliti ingin mengetahui kinerja pemasaran bisnis UKM dengan inovasi produk yang dimediasi oleh adopsi e-commerce. Tujuan utamanya untuk melihat adakah pengaruh positif dan signifikan inovasi produk melalui adopsi e-commerce terhadap performance marketing bisnis UKM. Jumlah Sampel 73 pelaku bisnis UKM khususnya di Kecamatan Tallo. Selanjutkan disebarkan kuesioner. Kemudia Data yang terkumpul dilakukan analisis data yaitu WarpPLS. Temuan teoritis adalah memperkaya referensi tentang kinerja pemasaran bisnis, sedangkan temuan manajerial penelitian ini membangun adopsi e-commerce untuk meningkatkan kinerja pemasaran bisnis. Small and Medium Enterprises (SMEs) have weakness as well as opportunities during a pandemic. SMEs that are able to modify their products and can take advantage of technology, have been able to survive until now. For this reason, researchers want to determine the performance of SME business marketing with product innovation mediated by e-commerce adoption. The main objective is to see whether there is a positive and significant effect of product innovation through the adoption of e-commerce on the marketing performance of SME businesses. Total Sample 73 UKM business actors, especially in Tallo District. Then the questionnaire was distributed. Then the data collected was analyzed data, namely WarpPLS. The theoretical findings are enriching references about business marketing performance, while the managerial findings of this study build the adoption of e-commerce to improve business marketing performance.

Pengaruh Keunggulan Bersaing terhadap Kinerja Pemasaran melalui Digital Marketing Nur Naninsih; Syamsul Alam; Dewi Pratiwi Indriasari
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.2672

AbstrakPenelitian ini bertujuan untuk mengetahu pengaruh langsung keunggulan bersaing terhadap kinerja pemasaran, keunggulan bersaing terhadap digital marketing, dan keunggulan bersaing dimediasi oleh digital marketing terhadap kinerja pemasaran. Populasi dalam penelitian ini sebanyak 50 UKM, Teknik pengambilan sampel menggunakan sampel jenuh diperoleh jumlah sampel sesuai dengan jumlah populasi yaitu 50 responden. Metode penelitian menggunakan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 16. Hasil penelitian menyatakan bahwa keunggulan bersaing, digital marketing terhadap kinerja pemasaran memiliki nilai signifikan. Pengaruh keunggulan bersaing terhadap kinerja pemasaran memiliki nilai signifikan, kemudian untuk pengaruh mediasi dihasilkan bahwa pengaruh total ketiga variaebel bebas lebih besar dari pengaruh langsungnya. Simpulan dari penelitian ini membuktikan bahwa keunggulan bersaing memediasi pengaruh tidak langsung digital marketing, terhadap kinerja pemasaran. Kata Kunci : Keunggulan bersaing, digital marketing, kinerja pemasaran AbstractThis study aims to determine the direct influence of competitive advantage on marketing performance, competitive advantage over digital marketing, and competitive advantage mediated by digital marketing on marketing performance. The population in this study were 50 SMEs. The sampling technique used a saturated sample to obtain the number of samples according to the total population, namely 50 respondents. The research method uses regression analysis and path analysis through the SPSS Statistics 16 analysis tool. The results of the study state that competitive advantage, digital marketing on marketing performance has a significant value. The effect of competitive advantage on marketing performance has a significant value, then for the mediating effect it is found that the total effect of the three independent variables is greater than the direct effect. The conclusions of this study prove that competitive advantage mediates the indirect effect of digital marketing on marketing performance. Keywords : competitive advantage, digital marketing, marketing performance

Service Quality Towards Banking Customer Satisfaction And Loyalty PT. Bank Mandiri Syamsul Alam; Nur Naninsih; Dewi Pratiwi Indriasari
Jurnal Manajemen Vol. 26 No. 3 (2022): October 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i3.939

The research was conducted with the aim of knowing the quality of service that uses the dimensions of tangible, realibility, responsiveness, assurance and empathy for customer satisfaction and customer loyalty at PT. Bank Mandiri KC Kartini Makassar. The research population is the customers of PT. Bank Mandiri KC Kartini Makassar as many as 50,810 customers. Sampling was carried out using incidental sampling technique, using samples based on chance or incidental meeting of respondents with researchers at the research location as many as 150 customers. The data analysis method that will be used in this study is to use a structural equation model. Data analysis was performed using descriptive and inferential statistical analysis (applying Structural Equation Modeling (SEM) using the Smart PLS Version 3.0 program). The results showed that physical evidence, reliability, responsiveness, assurance, and empathy had a positive and significant impact on customer satisfaction. Meanwhile, physical evidence, reliability, responsiveness, assurance, and empathy have a positive and significant effect on customer loyalty. The management can be given a training or training for employees, so that employees are better trained to serve customers quickly. The quality of service can also affect employee performance because quality employee performance will create satisfaction with customers. Customer satisfaction can be created /formed through factors that can affect these variables such as service quality and customer loyalty.

The Decision of Women in Makassar City to Be Entrepreneurs Hasniati Hasniati; Dewi Pratiwi Indriasari; Arief Sirajuddin; Abdul Karim
Binus Business Review Vol. 14 No. 1 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i1.8936

The participation rate of Indonesian women as entrepreneurs is the highest in Southeast Asia. The research aimed to determine the effect of personality factors, socio-cultural factors, and contextual element on the decision-making of female entrepreneurs in Makassar City. The research applied a quantitative-qualitative approach (mixed methods). The total population was 8.756 people. However, after the probability sampling was carried out, the sample of respondents was 382 people. Then, the three informants were determined by purposive sampling to become key informants based on the criteria. The analysis tool used in the test was structural equation model analysis with the help of the AMOS program. The results of the quantitative research and transcripts of the interview process are carried out at the qualitative stage which is analyzed descriptively. The results show that personality factors has a significant effect on the characteristics of female entrepreneurs in Makassar City. Through moderating variables, the results show that contextual elements have significant effect on entrepreneurial decisions. The characteristics of female entrepreneurs are to describe achievement motivation, future orientation, leadership, responsiveness, and creativity for all women in Indonesia to support economic transformation. The decision of women to become entrepreneurs also contributes to the sustainability of the household economy.

Title

Found 18 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 18 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 18 Documents
Search