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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Asep Saepullah
Universitas Jayabaya
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Other

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WORKSHOP INOVASI PROGRAM PEMASARAN DAN SOCIAL PRENEUR ERA DIGITAL SOCIETY 5.0 Abdul Manap; Yusmita Hawari; Riah Ukur Br Ginting; Asep Saepullah; Atik Sekianti; Rini Yulia Sasmiyati; Norman Edy; Arko Pujadi; Lilik Swarnata Angga Buana; Diana Pujiningsih
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.49

Abstract

This community service aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Ciledug District, Tangerang Regency. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 70 participants consisting of students and colleges with various businesses. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram and the others social media to uploading their products
The Role of Corporate Governance and Size of the Firm on Internal Control Disclosure Abdul Manap; Mohamad Ramadhan Agung Nugroho; Asep Saepullah; Yusnidar; Atik Sekianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1120

Abstract

This study examines how internal control disclosure is impacted by corporate governance and firm size. The size of the board of commissioners, the makeup of the independent board of commissioners, management vs institutional ownership, the size of the audit committee, and the degrees in accounting or finance held by audit committee members are all factors in corporate governance. The study's sample is the portion of the banking sector that was traded on the Indonesia Stock Exchange between 2015 and 2021. In this study, 29 companies were included in the sample, and observations were made over a period of 7 years. Purposeful sampling was employed as the sampling approach. To process their data, researchers employ multiple regression analysis. The findings of this study suggest that internal control disclosures are influenced by firm size and level of accounting or finance education. Internal control disclosures are unaffected by the size of the audit committee, the make-up of the independent board of commissioners, management ownership, institutional ownership, or the number of commissioners.
Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers Abdul Manap; Yusmita Hawari; Andriani Lubis; Zurlina Lubis; Asep Saepullah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1529

Abstract

The rapid development of technology makes communication even easier. Communication can be done through many devices, one of which is a smartphone. Nearly 70% of people in Indonesia already use smartphones from various brands. This study attempts to examine how brand ambassadors contribute to brand image development and how they affect consumer choices. The route analysis method was utilized to process the data from the 100 respondents who participated in this study. The findings of this study demonstrate that brand ambassadors have a direct impact on brand perception. Purchase decisions are directly influenced by brand ambassadors and brand perception. Through their representation of the company, brand ambassadors indirectly influence consumer purchasing decisions.
WORKSHOP PENYUSUNAN LAPORAN KEUANGAN BAGI UMKM DI KECAMATAN JASINGA KABUPATEN BOGOR Abdul Manap; Mustangin Mustangin; Atik Sekianti; Asep Saepullah; Nurhaifa Idris; Suyadi Suyadi; Muhammad Djauhari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.20415

Abstract

Penyusunan laporan keuangan bagi pelaku usaha telah menjadi keharusan. Sayangnya tidak semua pelaku usaha mampu menyusun laporan keuangan yang sesuai standard akuntansi bagi kegiatan usahanya. Ketidakmampuan ini berimbas pada perkembangan usaha dan pemasaran produk para pelaku usaha. Pasar moderen dan supermarket tidak jarang menolak penawaran produk para pengusaha karena tidak memenuhi kelengkapan syarat administrasi yaitu tersedianya laporan keuangan perusahaan. Kegiatan pengabdian memiliki tujuan memberikan pendampingan dan pelatihan bagi komunitas pengusaha UMKM Kecamatan Jasinga Kabupaten Bogor dalam menyusun suatu laporan keuangan. Peserta terdiri dari 41 orang dan dilatih oleh para mentor pengampu. Rangkaian kegiatan pengabdian ini ditutup dengan pelaksanaan terkait pentingnya laporan keuangan dan menghindari kesalahan yang mungkin terjadi.
Co-Authors Abdul Manap Andriani Lubis Arko Pujadi Atik Sekianti Diana Pujiningsih Lilik Swarnata Angga Buana Mohamad Ramadhan Agung Nugroho Muhammad Djauhari Mustangin Mustangin Norman Edy Nurhaifa Idris Riah Ukur Br Ginting Rini Yulia Sasmiyati Suyadi Suyadi Yusmita Hawari Yusnidar Zurlina Lubis