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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Yusmita Hawari
Universitas Jayabaya
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Other

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WORKSHOP INOVASI PROGRAM PEMASARAN DAN SOCIAL PRENEUR ERA DIGITAL SOCIETY 5.0 Abdul Manap; Yusmita Hawari; Riah Ukur Br Ginting; Asep Saepullah; Atik Sekianti; Rini Yulia Sasmiyati; Norman Edy; Arko Pujadi; Lilik Swarnata Angga Buana; Diana Pujiningsih
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.49

Abstract

This community service aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Ciledug District, Tangerang Regency. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 70 participants consisting of students and colleges with various businesses. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram and the others social media to uploading their products
The Effect of Return Expectation, Motivation, Perceived Value of Risk and Technological Progress on Investment Decision in Sharia Peer to Peer Lending Abdul Manap; Yusmita Hawari; Andriani Lubis; Eddy Sukandar; Arko Pujadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.955

Abstract

The purpose of this research is to test and analyze the effect of perceived risk on investment decisions in Islamic peer to peer lending, test and analyze the effect of expected returns on investment decisions in Islamic peer to peer lending, test and analyze behavioral motivation on investment decisions in peer to peer sharia lending, examines and analyzes the effect of technological advances on investment decisions in sharia peer to peer lending and analyzes the simultaneous influence of perceived risk, expected return, behavioral motivation and technological advances on investment decisions in sharia peer to peer lending. This study was concluded that the higher the risk received, the greater the investment decision. This is because the sample of respondents in this study already has sufficient knowledge about investment, where to obtain high returns must be accompanied by high risks as well. In addition, the behavioral motivation variable also influences the investment decision variable significantly. The reason for this could be that the respondents in this study felt more confident if they knew that their company's reputation was good and would have more confidence in the information and recommendations provided by other parties as a basis for making investment decisions.
Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers Abdul Manap; Yusmita Hawari; Andriani Lubis; Zurlina Lubis; Asep Saepullah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1529

Abstract

The rapid development of technology makes communication even easier. Communication can be done through many devices, one of which is a smartphone. Nearly 70% of people in Indonesia already use smartphones from various brands. This study attempts to examine how brand ambassadors contribute to brand image development and how they affect consumer choices. The route analysis method was utilized to process the data from the 100 respondents who participated in this study. The findings of this study demonstrate that brand ambassadors have a direct impact on brand perception. Purchase decisions are directly influenced by brand ambassadors and brand perception. Through their representation of the company, brand ambassadors indirectly influence consumer purchasing decisions.
WORKSHOP TATA KELOLA KEUANGAN BAGI UMKM SECARA SEDERHANA DAN DIGITAL Abdul Manap; Andriani Lubis; Riah Ukur Br Ginting; Yusmita Hawari; Lilik Swarnata Angga Buana; Diana Pujiningsih; Yusnindar Yusnindar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.20083

Abstract

Kabupaten Bogor dengan 35000 UMKM (data Dinas Koperasi dan UMKM 2022), Kecamatan Cibinong adalah salah satu di wilayah Kabupaten Bogor yang memiliki banyak UMKM yaitu 12000 berdasarkan data yang diperoleh dari Dinas Koperasi, UMKM dan Perindustrian dengan berbagai macam jenis usaha. Dengan jumlah UMKM yang cukup banyak ini, masih sedikit yang mampu dalam mengelola keuangannya dengan benar. Begitupula dengan pengetahuan dan keahlian yang terkait digitalisasi masih minim didapat sehingga membuat pelaporan keuangan sering terkendala terdapat laporannya yang kurang akuntabel. Tujuan Workshop ini melakukan pelatihan dan pendampingan ini adalah meningkatkan pengetahuan dan pemahaman UMKM dalam tata kelola keuangan manual dan digital yang lebih baik sebagai pembaruan proses bisnis, model bisnis, dan instrumen keuangan sehingga dapat mengembangkan usaha dengan cara 1) Peningkatan tata kelola dan pencatatan laporan keuangan secara manual. Selanjutnya yang 2) Dengan bantuan media digital meningkatkan keterampilan dan keahlian pengoperasian, sehingga laporan keuangan yang disajikan akuntabel dan terkini. Hasil pelatihan pendampingan UMKM dapat membuat laporan keuangan sederhana dan digital. Dengan memiliki laporan keuangan UMKM dapat melakukan pengembangan usahanya dengan mencari permodalan dan memasarkan yang terintegrasi secara digital.
Co-Authors Abdul Manap Andriani Lubis Arko Pujadi Asep Saepullah Atik Sekianti Diana Pujiningsih Eddy Sukandar Lilik Swarnata Angga Buana Mustangin Mustangin Norman Edy Riah Ukur Br Ginting Rini Yulia Sasmiyati Sinta Julina Suyadi Suyadi Yusnindar Yusnindar Zurlina Lubis Zurlina Lubis