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All Journal Raheema Journal of Economic, Bussines and Accounting (COSTING) Khatulistiwa Al-Maslahah Jurnal Informasi dan Teknologi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Publikasi Ilmu Manajemen Jurnal Keuangan dan Perbankan Syariah

Ita Nurcholifah

IAIN Pontianak

Author-ID : 2477735

Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 11 Documents Claim Missing Document

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Peran Perempuan dalam Meningkatkan Ekonomi Keluargamelalui Pemanfaatan Potensi Lokal (Pengelolaan Sagu di Desa Sungai Bemban Kab. Kubu Raya) Ita Nurcholifah
Raheema Vol 3, No 2 (2016)
Publisher : PSGA LP2M IAIN Pontianak

The nation’s prosperity and wealth could be acknowledged from the economy sector. To improve the economy sector of one nation could not be performed half-hearted. It would need the support of all citizen, especially the smallest entity of the society – a family. The married women could also help their husband to enhance the household finance. The effort, in addition, would be effective by processing the local natural resources. Furthermore, through the local resources utilization, the housewives especially could enhance their economy.Besides, the Sago management processed by the farmer of Sago at Sungai Bemban village is stil lack in any aspects. Because they only work on half materials called “Sagu Basah”. Therefore, they need a guidance to create an excellent product of sago that could be a chance of business.

Membangun Karakter Mulia pada Anak Perspektif Kewirausahaan Ita Nurcholifah
Raheema Vol 2, No 2 (2015)
Publisher : PSGA LP2M IAIN Pontianak

The advanced growth especially on economic sector is an important matter in Indonesia nowadays. The effective booster to develop the nation’s economic is to expand the job emplyment that the societies have a powerful purchasing. Furthermore, the potential matter to create more chances for people to work is to duplicate more entrepreneurs in this country. Besides, it should start from an early age by building entrepreneurial character in children. To develop the entrepreneurial character there are several ways could be taken: First, build the self-confidence of children. Second, emphasize the hard-work desire or the willingness to be more active. Third, evolve their self-esteem that they are able to take a control of their own life. Forth, develop the conviction behavior or Istiqomah. Fifth, keep the precision or accuracy. Sixth, build the creative mindset. Seventh, help the children to solve their problems. And the last but not least, acquire the objective attitude of seeing or judging anything. Moreover, building the entrepreneurial character in children by giving them a good education, whether at home or family environment, social environment or community and school, should firstly promote the process of developing the entrepreneurial character itself. Likewise, to develop the entrepreneurial character should be done in precise and accurate ways so that the efforts to build the entrepreneurial character in children are not futile. Meanwhile, an attempt is made by describing it repeatedly and continuously, but it also needs the participation of parents at home, community leaders in the society, and also a teacher at school, in order to position themselves as educators who tend to give guidance and direction positively, rather than coercing the will of the children, especially in entrepreneurial character pinned on them. To conclude, by prioritizing the sincerity and gentleness learning ways, will certainly affect the children strongly.

JUAL BELI ONLINE OLEH MAHASISWA IAIN PONTIANAK Ita Nurcholifah
Khatulistiwa Vol 7, No 2 (2017)
Publisher : The Pontianak State Institute of Islamic Studies

Penelitian ini berjudul “Jual Beli Online Dengan Memanfaatkan Jejaring Sosial (Studi Kasus pada Mahasiswa Jurusan Ekonomi Islam Institut Agama Islam Negeri Pontianak)”. Adapun tujuan dari penelitian ini adalah untuk : (1) mengetahui bentuk-bentuk praktik jual beli online yang dilakukan mahasiswa dalam situs jejaring sosial, (2) mengetahui kendala apa saja dalam melakukan jual beli online yang dilakukan mahasiswa dalam situs jejaring sosial, dan (3) mengetahui upaya apa saja yang dilakukan mahasiswa untuk mengatasi kendala dalam melakukan jaul beli online dalam situs jejaring sosial. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus, sumber data diperoleh dengan melakukan wawancara terstruktur kepada mahasiswa Jurusan Ekonomi Islam yang melakukan praktik jual beli online dan studi dokumentasi berupa foto-foto jual beli online mahasiswa Jurusan Ekonomi Islam. Hasil dari penelitian ini adalah (1) Bentuk-bentuk praktik jual beli online yang dilakukan oleh mahasiswa terdiri dari produk yang dijual dan dibeli, media yang dipilih dalam jual beli online, jenis-jenis jejaring sosial yang dimanfaatkan, modal dalam jual beli online, metode pembayaran, dan sumber informasi yang dimanfaatkan oleh mahasiswa dalan jual beli online. (2) Kendala dalam melakukan jual beli online yang dialami oleh mahasiswa dalam situs jejaring social adalah mulai dari konsumenya, keuntungan yang diperoleh, persaingan antar produk, akses internet yang tidak bagus, salah kirim produk dan sulitnya menghubungi produsen dan adanya unsur penipuan. (3) sedangkan Upaya yang dilakukan mahasiswa untuk mengatasi kendala dalam melakukan jaul beli online dalam situs jejaring sosial adalah dengan mencari penjual atau reseller yang dapat dipercaya / yang kita kenal, Memilih ol-shop yang meyakinkan, mendata pemesanan yang baik dan jujur, menurunkan harga saat ada hambatannya yaitu persaingan, meyakini orang yang membelinya dan harus menjaga kualitas barang/ produknya, meminta kepastian kepada pembeli apakah barang akan sampai atau tidak, bersaing melalui harga, melakukan kerja sama untuk menyalurkan barang yang dijual, mencari orang yang dapat di percaya untuk mengantar barang dagangan setelah ready, Untuk antisipasi penipuan disetiap transaksi membuat bukti seperti screen shot proses transaksi disitus dan bukti transfer disimpan, dan membuat konsumen tidak kecewa dengan cara merespon dan mengirim secara akurat dan tepat waktu.

STRATEGI MARKETING MIX DALAM PERSPEKTIF SYARIAH Ita Nurcholifah
Khatulistiwa Vol 4, No 1 (2014): Volume 4 Nomor 1 Maret 2014
Publisher : The Pontianak State Institute of Islamic Studies

Business is an activity that requires a serious understanding, ranging from planning what will be made later in the stage of implementation, monitoring, and evaluation. An important step that can be taken by business people is to plan a strategy, so the goal in doing business to gain profit and prosperity can be achieved. One strategy that can be applied in business is the marketing mix strategy. This is a strategy of how to apply 4Ps consisting of product, price, promotion and place. Products created should be halal and needed by society, and product quality is something important for business people to consider. The price of a product has also become a serious matter that should be managed properly to make it reasonable and competitive and free of usury. The promotion is geared to encourage purchases by creating a positive impression of a product that consumers are persuaded to make a purchase without deception. The place can also be defined as the location of the company. The location of a company/business organization should be easily accessible by the public, such as around shopping centres and so forth so as to avoid the interception action by the speculators before marketing. A business person should be able to choose a location that serves to represent the company and can be accessed by the public.

MEMBANGUN MUSLIM ENTREPRENEURSHIP: DARI PENDEKATAN KONVENSIONAL KE PENDEKATAN SYARIAH Ita Nurcholifah
Al-Maslahah : Jurnal Ilmu Syariah Vol 11, No 2 (2015)
Publisher : Fakultas Syariah (Syari'ah Faculty )

Currently there are so many problems that this nation faces. Muslims as a part of thenation must take part in recovering economic condition.Therefore,Muslims especially those youngstersshould be galvanized to become great entrepreneur.The spirit of Muslimsentrepreneurship can be established through education at home, surroundings, and school. There are several strategies to internalize entrepreneurship spirit for Muslims: first, their confidence should be boosted.Second, their motivation to work hard must be enhanced. Third, they should be taught to become open-minded persons so that they are able control themselves. Fourth, they should be trained to be dependable or istiqāmah. Fifth, they should be trained to be accurate and precise. Sixth, their creative thinking should be improved. Seventh, they should be trained to solve complicated and various problems. Eighth, they should be trained to be objective in judging something.

Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans Irma Maria Dulame; I Wayan Gede Antok Setiawan Jodi; Ita Nurcholifah; Sarwo Eddy Wibowo; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5279

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decision

During the Covid-19 Pandemic, Marketing Strategy Analysis for Crispy MSMEs "MA ICIH" D. Yadi Heryadi; Fachrurazi Fachrurazi; Ita Nurcholifah; Muhammad Yusuf
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret : Jurnal Publikasi Ilmu Manajemen
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i1.1335

Large-scale social restrictions (PSBB) cause conventional marketing of company products to be limited. The purpose of this study was to examine the impact of the marketing approach during the Covid-19 pandemic on the performance of MSMEs with technology as a moderator variable with the research subject being Kripik "Ma Icih" MSME customers. MSMEs during the pandemic must be able to carry out product marketing using social media applications. A sample of 100 respondents became the sample of this study. The data collection approach has been tested for validity and reliability by reporting, interviews, and questionnaires. The results showed that: (1) With a value of 0.767 and a P-value of 0.0033, the effect of production on MSME performance is positive and significant. (2) With a result of 0.000<0.05, technology moderates the impact of production on MSME performance in a positive and significant way. (3) Production on MSME performance is positive and significant with a value of 0.468 and a P-Value of 0.042 (4) The positive and significant distribution of MSME performance moderated by technology shows a result of 0.030 <0.05 (5) There is a positive and significant difference between direct marketing and MSME performance with a value of 0.265 and a P-Value of 0.000. (6) the positive and significant effect of direct marketing on the performance of MSMEs moderated by technology shows a result of 0.000 <0.05.

Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.

STRATEGI BAURAN PRODUK IKONIK UMKM ALOEVERA DI KOTA PONTIANAK Ita Nurcholifah
Jurnal Keuangan dan Perbankan Syariah Vol 1 No 1 (2020): Oktober 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar

One of the areas and cities that have natural resources is the city of Pontianak. These natural resources are in the form of aloe vera (Aloe vera). Aloe vera is a plant that is easy to grow on peatlands in the city of Pontianak and has high benefits and economic value. So that this plant can be used as various types of food and beverage processing. The development of MSMEs in Pontianak City, of course, must be supported by an effort to keep the business running and progress in business, especially in terms of income, so that gradually the UMKM can "upgrade" to become a large and developing business so that it can support the very foundation of the national economy awaited by the Indonesian government. Therefore, this study aims to determine the iconic product strategy in the product width line, product length line, product depth line and MSME product consistency lines. This research uses a descriptive qualitative approach.The four dimensions of the product mix help the company in defining the company's product strategy, where the company can expand its business in four ways, the company can add to its product lines, namely: expanding its product mix, the company can extend each product line, the company can add product variations and deepen the mix. By implementing a product mix strategy with a four-dimensional approach, it is hoped that Aloevera MSMEs can develop more on an international or global scale. With the creation of more varied products based on the needs and desires of consumers.

Analysis of the Influence of Customer Perceptions of the Ease-of-Use Digital Electronic Money on Intention to Use Digital Wallet Application Ovo Frans Sudirjo; Donny Dharmawan; Audisty Prana Hardayu; Ita Nurcholifah; Yohanes Jhony Kurniawan
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.461

The purpose of this study is to ascertain how students' attitudes about electronic money affect their desire to use e-wallets. This study employs a descriptive-quantitative methodology. In this study, a survey method was employed. All of the participants in this study were students. A proportionate stratified random sample strategy was employed in this study. The following methods of gathering data were employed in this study: questionnaires, interviews, and documentation. The coefficients table shows that this study used the Windows version of SPSS to calculate the regression. The analysis and debate revealed that students' attitudes toward electronic money have a big impact on whether or not they are interested in utilizing e-wallets. The results of a basic linear regression analysis test demonstrate this, indicating that H0 is rejected if sig ≤ 0.05 with a sig value of 0.001. This is also consistent with the coefficient of determination test results, which indicate that the R square value is 0.16. It may be concluded that students' opinions about electronic money and enthusiasm in utilizing e-wallets are influenced by 16%. Technological innovation, perceived benefits, and perceived convenience all have a big impact on interest in utilizing e-wallets.

Co-Authors Abdurohim Abdurohim Audisty Prana Hardayu D. Yadi Heryadi Donny Dharmawan Fachrurazi Fani Sartika Frans Sudirjo Irma Maria Dulame Kurniawan, Yohanes Jhony Loso Judijanto Muhammad Yusuf Sarwo Eddy Wibowo SETIAWAN JODI, I WAYAN GEDE ANTOK Suryani Syailendra Reza Irwansyah Rezeki Tengku Kespandiar Wenny Desty Febrian Febrian Zunan Setiawan

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