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All Journal Journal of Scientech Research and Development Branding: Jurnal Manajemen & Bisnis
Khotimatul Barki
Universitas Diponegoro
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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IMPLEMENTASI PENDEKATAN COMMUNITY EMPOWERMENT UNTUK MENINGKATKAN KUALITAS HIDUP MASYARAKAT MELALUI PEMBANGUNAN EKONOMI BERBASIS POTENSI DAERAH Ryan Aldiansyah Akbar; Muhammad Fauzan; Andi Asy'hary J. Arsyad; Khotimatul Barki; Alamsyah
Journal of Scientech Research and Development Vol 5 No 1 (2023): JSRD, June 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v5i1.95

Abstract

Kualitas hidup masyarakat merupakan hal yang cukup penting untuk dapat meningkatkan kesejahteraan suatu negara. Oleh karena itu perlu adanya pemerbedayaan masyarakat untuk dapat meningkatkan kualitas hidup masyarakat ini. Salah satu langkah yang dapat dilakukan dalam meningkatkan kualitas hidup masyarakat ini adalah melalui pembangunan ekonomi berbasiskan potensi daerah. Penelitian ini akan dilaksanakan dengan menggunakan pendekatan kualitatif deskriptif. Data yang digunakan di dalam penelitian ini berasal dari berbagai hasil penelitian dan studi terdahulu yang masih memiliki adanya relevansi dengan isi dari penelitian ini. Hasil dari penelitian ini menemukan bahwa pembangunan ekonomi berbasiskan potensi daerah dapat menjadi solusi efektif yang berfungsi untuk dapat meningkatkan kualitas hidup masyarakat. Melalui pendekatan ini, masyarakat secara mandiri mampu untuk memilih dan memaksimalkan potensi daerah mereka secara aktif. Implementasi dari pptensi daerah yang akan dikembangakn dapat berupa pariwisata ataupun ekonomi lokal. Adapun dalam proses pelaksanaanya, pemerdayaan masyarakat dapat dilaksanakan dengan adanya kolaborasi antara pemerintah, masyarakat dan juga pihak swasta untuk dapat meningkatkan keberhasilan dari pembangunan ekonomi ini.
THE DIGITAL LEAP: STRATEGIC MANAGEMENT FOR DIGITAL TRANSFORMATION SUCCESS IN TRADITIONAL INDUSTRIES Septian Aryatama; Dianawati Suryaningtyas; Martanto Martanto; Arif Budi Sulistyo; Khotimatul Barki
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.35119

Abstract

Digital transformation in traditional industries is an important step to remain competitive in the modern era. The application of digital technology in business operations can increase efficiency and provide a better customer experience. However, many traditional companies face challenges in adopting new technologies and developing digital skills. This research aims to explore the role of strategic management in supporting the success of digital transformation in traditional industries. This research uses a qualitative approach, with data obtained from the results of relevant research and previous studies. The collected data will be analyzed to find significant patterns and relationships. The research results show that a clear digital vision and strategy are critical to guiding transformation. Effective leadership and good change management are also crucial in overcoming internal resistance. Implementing digital technologies, such as automation and analytics, can significantly improve operational efficiency. The development of digital skills and competencies through continuous training and external collaboration is essential to support this change. With a comprehensive approach, traditional companies can overcome the challenges of digital transformation and take advantage of the opportunities offered by new technologies.
CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE Tekat Sukomardojo; Fahrizal Anwar; Dedi Djalipa; Khotimatul Barki; Saida Zainurossalamia ZA
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29165

Abstract

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through interviews and document analysis, while also integrating case studies to gain diverse perspectives on the relationship among these three elements. The research findings indicate that branding within the creative economy is a crucial component in building a strong brand identity and driving innovation. Innovation in the branding process enables brands to compete uniquely, attract customers, and retain loyal clientele. The research results also illustrate the distinctions between conventional branding and branding within the context of the creative economy. Conventional branding primarily focuses on the functional benefits of products or services, whereas branding in the creative economy emphasizes the emotional connection between the brand and consumers, as well as the cultural messages or lifestyle conveyed by the brand. In conclusion, this study underscores the crucial role of branding and innovation in the success of the creative economy. Within the context of the creative economy, branding is not merely a tool for brand differentiation but also an expression of the brand's deep-seated vision, values, and uniqueness.
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Tekat Sukomardojo; Frasto Biyanto; Reni Sara Indrawati; Khotimatul Barki; Syamsuddin Syamsuddin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28966

Abstract

Marketing strategy is an important element in the business world. One of the objectives of the marketing strategy is to increase consumer buying decisions. This can be done by utilizing the equity of a brand. This research will aim to look at how to increase consumer purchasing decisions by using brand equity. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies which still have relevance to the content of the research. The results of this study then found that brand equity cannot be ignored as a driver of consumer purchasing decisions. There are several strategies to increase brand equity. This can be done by conducting marketing campaigns to increase brand awareness, by collaborating with artists or influencers. By using these various strategies, consumer purchasing decisions can be significantly improved.
Co-Authors Alamsyah Agit Andi Asy'hary J. Arsyad Arif Budi Sulistyo Dedi Djalipa Dianawati Suryaningtyas Fahrizal Anwar Fauzan, Muhammad Frasto Biyanto Martanto Martanto Reni Sara Indrawati Ryan Aldiansyah Akbar Septian Aryatama Syamsuddin Syamsuddin Tekat Sukomardojo ZA, Saida Zainurossalamia