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All Journal Jurnal Ekuilnomi Jurnal Teknologi dan Manajemen Industri Terapan
Mashudi
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering

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Peran PLUT - UMKM Dalam Proses Pendampingan dan Kerjasama Permodalan UMKM di Kabupaten Tulung Agung Binti Nur Asiyah; Mashudi; Dwi Astuti Wahyu Nurhayati; Novi Tri Oktavia
Jurnal Ekuilnomi Vol. 5 No. 1 (2023): Jurnal Ekuilnomi Vol 5 No 1 Mei 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.829 KB) | DOI: 10.36985/ekuilnomi.v5i1.594

Abstract

This study was triggered by the emerging of the developing of UMKM in Tulungagung Regency. UMKM or Usaha Mikro Kecil dan Menengah is considered as an economic unit which needs enhancement, guiding from related stakeholders in order to enable at earning products and service to sell towards the common people or community. This study deployed a descriptive qualitative method by displaying a case study design which showed research procedure and gained descriptive data as the written text. The study’s objective was to analyze the role of PULT-UMKM in enhancing UMKM in Tulungagung Regency. The result of study showed that PULT provided various services to UMKM entrepreneurship by delivering guidance facilitate business permit such as Business Identity Number (NIB), Food Household Industry (PIRT), Halal Certification and other permits in order to support UMKM products of Tulungagung Regency, including obtaining legalization and recognition of society that those products were affordable to consume. Besides, the guidance or enhancement of marketing of UMKM products digitally as well conventionally was done by PLUT-UMKM toward any in pursuance of increasing selling volume of UMKM Tulungagung Regency. Instead of those services, PLUT-UMKM also provides UMKM entrepreneurship to establish capitalization cooperation not only from financial or depository institutions but also non depository institutions (LKNB), including any assistance of the government and the Corporate Social Responsibility (CSR).
Pengaruh Digital Marketing Terhadap Keputusan Pengunjung Rumah Ibadah : (Studi kasus : Masjid Ar-Rahman Blitar) Nana Alfiana; Firda Miftitah; Agus Eko Sujianto; Mashudi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 2 No. 2 (2023): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/tmit.v2i2.175

Abstract

Pola pemasaran berubah seiring berkembangnya waktu. Pemasaran saat ini adalah sebuah usaha sosial serta manajerial, sesorang maupun sebuah kelompok mendapatkan laba atau keuntungan. Tujuan dari penelitian ini untuk mengetahui pengaruh digital marketing terhadap keputusan berkunjung tempat ibadah studi kasus Masjid Ar-Rahman Blitar. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer menggunakan angket yang disebar melalui media sosial. Untuk memperoleh data sekunder diperoleh dari buku, jurnal, dan website. Hasil dari penelitian ini keseluruhan pernyataan yang ada pada variabel digital marketing terhadap keputusan pengunjung tempat ibadah pada uji validitas dinyatakan valid dikarenakan nilai r hitung lebih besar dibanding r table. Ditinjau dari uji reliabilitas menunjukkan jika setiap variabel dikatakan reliable dan Koefisien regresi itu memiliki nilai positif. Hasil penelitian menunjukkan bahwa media social atau bisa disebut dengan digital marketing sangat berpengaruh terhadap keputusan berkunjung ke masjid arrahman melalui media social.
Co-Authors Agus Eko Sujianto Binti Nur Asiyah Dwi Astuti Wahyu Nurhayati Firda Miftitah Nana Alfiana Novi Tri Oktavia