Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management Jurnal Multidisiplin Dehasen (MUDE)
Yeni Haerani, Yeni
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH EFEKTIVITAS IKLAN TERHADAP CITRA MEREK SERTA DAMPAKNYA PADA MINAT BELI SAMPO PANTENE (Studi pada Mahasiswi Fakultas Ekonomika dan Bisnis Universitas Diponegoro) Haerani, Yeni; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.359 KB)

Abstract

Pantene is a famous brand shampoo of   PT. Protect Gamble. Pantene is the market leader of category shampoo during the past four years. However, Pantene shampoo decreased brand value, which means a decline in the performance of the brand. It is characterized by the decrease TOM Brand, TOM Advertising and Brand Share. Pantene as a market leader need to be careful because it can lower the buying interest Pantene shampoo.This study aims to determine the effect of the effectiveness of advertising on brand image as well as its impact on buying interest Pantene shampoo. This study uses five variables: the celebrity endorser, the appeal of advertising, advertising effectiveness, brand image and purchase interest. Research hypothesis testing using the data of 200 respondents.The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.Research shows that in order to increase interest in buying Pantene shampoo can through 4 process. However, the most influential of the increased interest in buying shampoo Pantene is the appeal of advertising that influence the effectiveness of advertising as a determinant of success in increasing buying interest.
Penerapan Asas Pacta Sunt Servanda Pada Perjanjian Lisan Antara Nelayan Pemilik Bagang Ikan Teri (PENJUAL) Dengan Pembeli Di Desa Tanggetada, Kecamatan Tanggetada Yeni Haerani; Patma Sari; Irsan Rahman, Ld; Dedihasriadi Dedihasriadi; Basrawi Basrawi; Faisal Herisetiawan Jafar; Ruhul Amin
Jurnal Multidisiplin Dehasen (MUDE) Vol 2 No 1 (2023): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v2i1.3688

Abstract

This study aims to analyze the Application of the Pacta Sunt Servanda Principle in Oral Agreements Between Fishermen Who Have Anchovy Bagang (sellers) and Buyers in Tanggetada Village, Tanggetada District. The formulation of the problem posed, How is the application of the principles of the agreement to the verbal agreement between fishermen who own anchovy bagang and buyers in the village of Tanggetada, Tanggetada sub-district and What are the legal consequences of not applying the principles of the agreement to an oral agreement between fishermen who own anchovy bagang and buyers, Type the study used the Normative-Empirical research method where the results showed that the application of the pacta sunt servanda principle from the buyer was not fulfilled where in the agreement between the seller and the buyer had agreed on a price of 500,000. but the buyer only paid 400,000. so that the buyer violates the agreement that has been made. Legitimate legal consequences based on Article 1388 of the Civil Code, namely all agreements made legally apply as laws to those who make them, an agreement cannot be withdrawn other than by agreement of both parties or for reasons stated by law. , and an agreement must be implemented in good faith. The consequences for buyers who violate the principle of pacta sunt servanda are giving compensation as stipulated in article 1246. an agreement cannot be withdrawn other than by agreement of both parties or for reasons stated by law, and an agreement must be carried out in good faith. The consequences for buyers who violate the principle of pacta sunt servanda are giving compensation as stipulated in article 1246. an agreement cannot be withdrawn other than by agreement of both parties or for reasons stated by law, and an agreement must be carried out in good faith. The consequences for buyers who violate the principle of pacta sunt servanda are giving compensation as stipulated in article 1246.
Co-Authors Basrawi Basrawi Dedihasriadi Dedihasriadi Faisal Herisetiawan Jafar Irsan Rahman Mudiantono Mudiantono Patmasari, Patmasari Ruhul Amin