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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Krisna Rahmadani Pratama
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences

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Analisis Pengaruh Harga Promosi dan Kualitas Pelayanan terhadap Pembelian Tiket KAI Rusdi Hidayat; Acep Samsudin; Wildan Izzan Azmi; Innatus Solehah; Krisna Rahmadani Pratama; Faizah Radinka; Arifania Pratiwi; Syafira Widya Uni Putri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 5 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (822.855 KB) | DOI: 10.47467/elmal.v4i5.2698

Abstract

The research in this journal aims to find out and analyze how the influence of price, promotion, and service quality variables on the decision making of purchasing tickets for rail transportation services sold by PT KAI (Kereta Api Indonesia). The method used in this research uses literature review analysis. The technique used in collecting data in this study was carried out by collecting a data base consisting of collecting national and international journals which were then grouped based on the topic of the problem and the research year that had been determined. Based on the results of the analysis analyzed using the literature review method, it was obtained that overall there were a number of factors that had an influence on decision making in purchasing train tickets sold by PT KAI (Kereta Api Indonesia), namely price, promotion and service quality. These three variables have a significant positive influence on the decision making of purchasing tickets for rail transportation services sold by PT KAI (Kereta Api Indonesia). Keywords : Price Variables, Purchasing Decisions, Promotions, Service Quality.
Co-Authors Acep Samsudin Arifania Pratiwi Faizah Radinka Innatus Solehah Rusdi Hidayat Syafira Widya Uni Putri Wildan Izzan Azmi