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All Journal Management Analysis Journal Performance JOURNAL OF RESEARCH IN MANAGEMENT
Alisa Tri Nawarini, Alisa Tri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PERCEIVED VALUE DAN VARIETY SEEKING TERHADAP KEPUASAN PENGGUNA KARTU SELULER DI KOTA PURWOKERTO Nawarini, Alisa Tri
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.498 KB)

Abstract

Customers satifaction is derived from many ways, especially from customerspsychological feelings. This research has the aims to examine the relationship betweencustomers perceived value and variety seeking behavior toward celuler card customerssatisfaction. This research is conducted in Purwokerto city.This research is quantitative research with survey method. Sampling method usedin this research is purposive sampling by taking 100 celuller card user in Purwokertocity. Data analysis method used in this research is multiple regression analysis.The research results show that : 1) perceived value affecting customerssatisfaction, 2)variety seeking affecting customers satisfaction , 3 perceived value andvariety seeking affecting customers satisfaction. The research implication is thatcompanies celuller card provider is need to design their marketing programs to retaintheir customers satisfaction.
PEMANFAATAN TEKHNOLOGI DALAM UPAYA MENINGKATKAN PRODUKTIVITAS USAHA KECIL Shaferi, Intan; Nawarini, Alisa Tri; Dewi, Meutia Karunia
Performance Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Small medium enterprises seems to have change for a better production with their quality and quantity. Still we have SMEs that using traditional method to produce their product. That means unoptimal production because of limitation of time and some unexpected failure that may happened during production. So that, by using touch of technology, will minimizing the failure, effectiving time, and incrasing units of production.
ASPEK KEPERILAKUAN DALAM PENERAPAN TEKNOLOGI INFORMASI (STUDI PADA INSTANSI PEMERINTAH DI PURWOKERTO) Adi, Pramono Hari; Anggraeni, Ade Irma; Nawarini, Alisa Tri
Performance Vol 13 No 1 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Technological role in various of organisational activity aspects get to be understood since technology emphasizes on information system arrangement with computer purpose, information technology can meet the need information with meteoric, timely, relevant, and accurate. Public service by government institution expected getting better and efficient,so that need developed. This research intent to test information system acceptance model on government institution at Purwokerto by use of twenty institutions and as much 176 samples. Method that is utilized for analyzing is Structural Equational Model (SEM). Result that is reached from this research points out that influential external variable to purpose easy perception and easy perception ascendant purpose to usefull perception.
FACTORS INFLUENCING BRAND SWITCHING BEHAVIOR: ROLE OF VARIETY SEEKING NEED AS MODERATOR VARIABLE FEBIASTUTI, SHEILA; NAWARINI, ALISA TRI
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i2.24

Abstract

The aims of research were to analyze the effect of dissatisfaction as well as characteristic ofproduct category on brand switching, to analyze the moderating role of variety seeking needon the causal relationship between dissatisfaction as well as characteristic of productcategory and brand switching, and so to analyze the direct effect of perceived price as wellas competitors? promotion on brand switching. Type of this research uses survey. Populationof this research was all customers of smartphone in Purbalingga who ever use the Samsungbrand and they switch to another brand of smartphone product which the number isuncertainty. Sampling technique of this study used interval estimate technique and theopinion by Hair et al., so it could be determined that sample size within study was 150respondents. Furthermore, technique data analysis of this study used Structural EquationModel (SEM) analysis. Based on the result of data analysis, it could be concluded thatdissatisfaction as well as characteristics of product category has a positive influence onbrand switching, need of variety seeking no moderates the influence of dissatisfaction aswell as characteristics of product category on brand switching, and perceived price toanother brand as well as competitors? promotion has a positive influence on brand switching.Refers to these conclusions, it could be implied that in order to minimize its customers?brand switching behavior, marketing manager of Samsung smartphone products needs tomake priority on marketing policy to address the customer dissatisfaction, characteristic ofproduct category, need of variety seeking, perceived price and competitors? promotionpolicies. The ways can be done by decrease the several risks are faced by Samsungsmartphone users and always to follow up the customers? complaints related to theproblems or error of the Samsung smartphone product quickly and accurately, create thespecific products of smartphone which cannot be imitated by competitors, apply the productdiversification strategy through modifying existing products or adding the new product basedon price levels and target market segmentation, make the various technological innovationsto improve the quality and usefulness of smartphone products in accordance with thechanging needs, desires and consumers? preferences, set price of Samsung smartphoneproducts that are cheaper than price of competitors? smartphone products with still maintainthe quality and benefits of Samsung smartphone products, and build the brand image of?SAMSUNG?, and always maintain and strengthen the quality of long-term marketingrelationships with its customers to keep them from being influenced by the promotionalprograms of competitors? product or brand.
THE INFLUENCE CUSTOMER TRUST, SERVICE QUALITY, AND PERCEIVED PRICE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY MANDIRA, DARA AJENG; SULIYANTO, SULIYANTO; NAWARINI, ALISA TRI
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.16

Abstract

The purpose of this research is to know and analyze the influence customer trust, servicequality, and perceive price of expedition company towards customer satisfaction, effectedtoo on customer loyalty. The sample in this study there are 100 respondents.Conveniencesampling method is used in the determination of this research sample. Data were analyzedusing Structural Equational Modeling (SEM) with SPSS and AMOS statistical software.Theresults of this study show that cusotmer trust, customer satisfaction, service quality,perceived price has a positive effect on Customer Satisfaction. Thus, customer satisfactionhas a positive effect on customer loyalty.
Determinants of Mountaineering Tourism Development Strategy at Gunung Slamet Nawarini, Alisa Tri
Management Analysis Journal Vol 11 No 2 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i2.55646

Abstract

During and after panedic COVID 19 attacked Indonesia, tourism sectior has fallen sharply. Adventure tourism is one of travel activities that considering save to do during this pandemic, especialy mountaineering activitiues. This research has the aims to analyze the influence of push factor and pull factor on mountaineering participation in Gunung Slamet. The research conducted to 90 climber whose climb to Gunung Slamet through Bambangan Gate in Purbalingga. The reults show that there is positive influence of push factor and pull factor to mountaineering participation in Gunung Slamet. This result can be recommnendation for Banyumas Government as administrator to develop promotional strategy through facility fullfillment for climber and increase use of social media to attract tourist
Co-Authors Adi, Pramono Hari Anggraeni, Ade Irma Dewi, Meutia Karunia Dwita Darmawati FEBIASTUTI, SHEILA Intan Shaferi, Intan MANDIRA, DARA AJENG Suliyanto Suliyanto