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All Journal Owner : Riset dan Jurnal Akuntansi Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Abdul Aziz
Fakultas Ekonomi Dan Bisnis Universitas Andalas – Padang
Economics, Econometrics & Finance

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Pengaruh Online Shopping terhadap Peningkatan Kinerja Green Marketing pada Kaum Milenial di Beberapa Kota Besar Abdul Aziz; Hafiz Rahman; Rida Rahim; Hendra Lukito; Syafrizal Syafrizal
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 2 (2023): Research Artikel Volume 7 Issue 2: Periode April 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i2.1437

Abstract

This study aims to determine how much influence online shopping has on improving green marketing performance. The object of research is millennials in several big cities who are considered worthy of research and have a major influence on the development of online shopping and environmental preservation. The data collection process was carried out by filling out a questionnaire which was distributed via WhatsApp. The results of the study show that there is no significant effect of online shopping for the millennial generation on increasing green marketing performance. The moderating variable which contains knowledge about the importance of preserving the environment shows a significant influence on green marketing performance, but is unable to change purchasing decisions for millennials to buy environmentally friendly products. From an analysis of the buying behavior of the millennial generation in online shopping, it was found that the millennial generation understands the importance of protecting the environment. There are several reasons why the millennial generation is not interested in shopping for environmentally friendly products or "green products" in online shopping; the price of eco-friendly products may be too expensive for some people, lack of availability of the desired eco-friendly products on the online market, there is ignorance about where and how to buy these products and it is also possible that millennials prefer to shop online because it is easier and more practical, even though the products purchased are sometimes not always environmentally friendly in meeting their needs when shopping online.
Leadership Quality in the Millennial Era in Achieving Organizational Goals Abdul Aziz; Ratni Prima Lita; Rida Rahim; Veri nita
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 1 (2023): Edisi Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i1.3316

Abstract

Becoming a leader in the era of the industrial revolution and the evolution of society or better known as the millennial era requires a different leadership style. George Bradt said, "Don't even try to manage Millennials but lead them". The basic concept of this journal is extracted from the results of a review of 5 (five) International Journals and is supported by articles and other relevant journals. The important thing that a leader needs to understand is knowledge which includes science, morals and art. Science will determine what is right and wrong, morals will determine good and bad, and art will determine what is beautiful and ugly. All of that will be a good aesthetic if a leader collaborates with each other, especially in carrying out work programs in achieving organizational goals. Schnatterly et al. (2018) says that a good leader is an ethical servant who arouses high commitment from his followers. Meanwhile, Oboh et al. (2020) states that honesty, integrity, trust, and courtesy are some of the manifestations of ethical values that must be owned and carried out by leaders, including when the leader runs a business.
Performance of Fighting Brands in Maintaining Market Share in Cement Trading during Oversupply Abdul Aziz; Ratni Prima Lita; Yulia Hendri Yeni; Veri nita; Alfit man
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 1 (2023): Edisi Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i1.3320

Abstract

Since March 2020 there has been a slowdown in infrastructure development which has resulted in a slowdown in the cement trade. The actual production of the Indonesian national cement company in 2021, which is under the BUMN Ministry, is 52.6 million tonnes. In the same year, sales realization until the end of December 2021 was only 40.469 million tonnes or only 76.94% of production capacity. At the end of 2021, there was an excess of national cement production capacity in Indonesia of 53.8 million tonnes. The purpose of the review is to find references for the application of fighting brands as a strategy to maintain market share in cement sales to cement producers. It was found the potential to use fighting brands in the cement trading sector in conditions of oversupply to maintain market share and loyal customers so as not to switch to other brands considering the cement trading market is a market with perfect competition. Even though the concept of fighting brand or fighter brand strategy was developed in the 1980s by Al Ries and Jack Trout, fighting brands are still widely used by manufacturing companies and service companies to win competition in the global market when there is oversupply. The ten reputable articles we have selected for this review have provided marketing managers with insights from research results on the positive effect of fighting brands in maintaining and increasing sales performance. We advise marketing managers in the cement industry and cement distributors to explore how to implement the use of fighting brands in the cement sector business when oversupply
Co-Authors Alfit man Hafiz Rahman Hendra Lukito Ratni Prima Lita Rida Rahim Syafrizal Syafrizal Veri nita Yulia Hendri Yeni