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All Journal RETORIKA: Jurnal Ilmu Bahasa
Made Sani Damayanthi Muliawa
Fakultas Sastra, Universitas Warmadewa
Education Languange, Linguistic, Communication & Media

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Public Signs in Objek Wisata Candidasa (OWC): Linguistic Landscape Study I Made Astu Mahayana; Made Sani Damayanthi Muliawa; I Gusti Ayu Agung Dian Susanthi
RETORIKA: Jurnal Ilmu Bahasa Vol. 9 No. 1 (2023)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.615 KB) | DOI: 10.55637/jr.9.1.5919.54-62

Abstract

Research on Linguistic Landscape (LL) has been done quite often in recent years. The studies are still focused on examining signs in one particular area. In this regard, this study aimed to examine the public signs found in the tourism area of Objek Wisata Candidasa (Candidasa Tourism Objects), Bugbug Village, Karangasem. This place was chosen since Objek Wisata Candidasa (OWC) is one of the tourism destinations in Bali most at risk of globalization. The current globalization affects the use of language on public signs around OWC. Furthermore, this study examines the language variation on public signs and the formers' motives in producing such language(s). The data in this research were the photograph of visible public signs in OWC supported by written and spoken information. For this research to be successful, this study applied the LL "one single sign" method of data collection. Based on the results, it was found that English dominates the language used on the public signs in OWC as a monolingual sign, with a rate of 45.05%. Moreover, it was found the varied motives of the formers in using the public signs; namely, (1) economic purpose (attracting consumers' attention), (2) providing information, (3) symbol of identity (of ownership) & language conservation, (4) decorative function (creates a natural/ artistic impression), and (5) shows diversity in OWC. In other words, the impact of globalization has led to the emergence of many public signs written in foreign languages, especially English.
Co-Authors I Gusti Ayu Agung Dian Susanthi I Made Astu Mahayana