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All Journal Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi
Laili Savitri Noor
Universitas Pancasila
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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Journal : Jurnal Ekonomi

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Enhancing Strategic Planning Through Marketing Performance Monitoring Applications Sitty Sherihulla Mokoagow; Laili Savitri Noor; Saldin Paputungan
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The role of marketing performance monitoring applications in improving strategic planning. The research method used was a literature review to identify the benefits and challenges of this application. The findings show that the app provides real-time data essential for performance analysis, enables in-depth understanding of market trends and consumer behaviour, and supports predictive analysis. However, challenges such as data overload, metrics alignment, and user adoption need to be addressed. These applications can enhance strategic planning if implemented appropriately and supported by effective data management systems, training, and relevant strategies. This conclusion provides insights into how marketing performance monitoring applications can positively influence strategic planning and assist organisations in achieving their business goals.
Co-Authors Abd Halim Andriya Risdwiyanto Anggoro Dwi Cahyo Ati Hermawati I Putu Agus Dharma Hita Riza Firmansyah Saldin Paputungan Sarojini Imron Sitty Sherihulla Mokoagow Utomo, Jepri