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All Journal Jurnal Informasi dan Teknologi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Metaverse Adpertisi
Syamsinar
Universitas Indonesia Timur
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Analysis of the Influence of Service Performance, Customer Relationship Marketing and Product Innovation on Customer Loyalty of Sharia Bank Syahribulan Syahribulan; Syamsinar; Esti Nur Wakhidah; Prety Diawati; Sukriyadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1061

Abstract

This research aims to analyze customer relationship marketing's impact, service performance, and product innovation on customer loyalty. The sample for this study is Bank Muamalat Indonesia. The findings show simultaneously that customer relationship marketing, service performance, and product innovation together affect customer loyalty. The findings partially show that there is no significant influence of customer relationship marketing and service performance on customer loyalty. Although consumer loyalty is significantly influenced by product innovation.
Co-Authors Esti Nur Wakhidah Fitri Nur Mahmudah Musran Munizu Prety Diawati Rosdiana Arief Sitti Usmia Sukriyadi Syahribulan Syahribulan Syahribulan