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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ekonomi Efektif
Nila Nurochani
STEI Ar-Risalah Ciamis, Jawa Barat, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Transportation

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Pengaruh Content dan Review Marketing Tiktok Terhadap Keputusan Membeli Makanan Halal Gen Z: Studi di Wilayah Jakarta Selatan Frida Listiyani; Marissa Grace Haque; Nila Nurochani
Jurnal Ekonomi Efektif Vol 5, No 3 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i3.29509

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh konten dan ulasan pemasaran TikTok terhadap keputusan pembelian makanan halal gen Z: sebuah studi di wilayah Jakarta Selatan. Jumlah sampel dalam penelitian ini adalah 127 responden. Metode pengumpulan data ini menggunakan kuesioner dengan format google form dengan data menggunakan Smart PLS-SEM 4.0. Hasil penelitian ini menunjukkan bahwa pengetahuan halal berpengaruh signifikan terhadap content marketing, dan content marketing serta review terhadap content marketing berpengaruh signifikan terhadap keputusan pembelian. Sedangkan hasil yang didapatkan tidak sesuai dengan harapan penulis yaitu pengetahuan halal tidak mempengaruhi keputusan pembelian.
The Influence of E-Banking Service Quality, Marketing Communication, and Corporate Image on Customer Satisfaction and Its Impact on Customer Loyalty (Survey on Indonesian Sharia Banks in East Priangan, West Java) Nila Nurochani; Eddy Jusuf; Undang Juju
Jurnal Manajemen Industri dan Logistik Vol 7, No 2 (2023): Vol. 7 No. 2
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i2.1207

Abstract

The success of the performance of Bank Syariah Indonesia in East Priangan, West Java (BSI), one of which will depend on the quality of marketing management carried out by BSI, which in turn will be able to increase customer satisfaction and customer loyalty. This study aims to determine and examine the effect of E-Banking Service Quality, Marketing Communication and Corporate Image on Customer Satisfaction and Their Impact on BSI Customer Loyalty in Priangan Timur, West Java. This study uses quantitative methods with descriptive analysis and verification analysis. In this study, the samples were customers with a total sample of 400 customers. The method of analysis in this study uses the Structural Equation Model (SEM) analysis. The results of the study conclude that there is a significant effect of the quality of E-Banking Services.  
Co-Authors Eddy Jusuf Frida Listiyani Marissa Grace Haque Undang Juju