Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Best Journal of Administration and Management

The Effect of Using Digital Technology on the Selling Power of MSMEs Products After the Covid-19 Pandemic at Klambir V Kebun Village Ahmad Fadlan; Mohammad Yusuf; Herurel Pernanda
Best Journal of Administration and Management Vol 1 No 4 (2023): Best Journal of Administration and Management, April 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v1i4.96

Abstract

This study aims to determine the effect of the use of digital technology on the selling power of MSMEs products after the Covid-19 pandemic in Klambir V Kebun Village, Hamparan Perak District, Deli Serdang Regency. The type of research used is explanatory research which describes or explains a generalization of the sample to the population, which uses samples and hypotheses to test the hypothesis using inferential statistics. The findings show that the factors that most influence the use of digital technology on the selling power of MSMEs products after the Covid-19 pandemic in Klambir V Kebun Village are production variables, capital variables, and the technology variable itself. Based on multiple linear regression analysis, it shows that production, capital, and technology have a significant effect on the competitiveness and development of MSMEs productivity.
The Digitalization of MSMEs in Pelawi Utara District, Langkat Regency: Opportunities and Challenges Ahmad Fadlan; Rizal P. Lubis; Khairul Anwar Sinulingga
Best Journal of Administration and Management Vol 2 No 2 (2023): Best Journal of Administration and Management, October 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i2.131

Abstract

This study's goal was to outline the opportunities and challenges of how digitization will affect MSMEs. We combined publication trends from numerous papers using the qualitative methodology to find them. We found that the process of digitizing MSMEs involves switching from analog to digital technologies in order to improve the efficacy and efficiency of MSMEs business operations. The digitization of MSMEs has compelled stakeholders in MSMEs businesses to change corporate governance from outdated techniques to more contemporary ones. For MSMEs, becoming digital involves more than just utilizing technology to sell goods. Additionally, MSMEs will be able to manage their accounts, track their cash flow, and buy raw materials online as a result of digitization. As a result, digitization is crucial to the whole operation of MSMEs business activities.