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All Journal Journal of Management and Social Sciences Experimental Student Experiences Jurnal Kendali Akuntansi Journal of Management and Creative Business Jurnal Riset Ekonomi dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Social and Humanities Socio-Economic and Humanistic Aspects for Township and Industry Economy and Finance Enthusiastic
Ermawati Ermawati
Institut Studi Islam Sunan Doe
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Journal : Journal of Management and Social Sciences

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The Influence of Halal Label on Interest to Buy Samyang Noodle Product Ermawati Ermawati
Journal of Management and Social Sciences Vol. 2 No. 2 (2023): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i2.255

Abstract

This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further. This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further.
Co-Authors Alexander Kalb Augustine Ayuba Eni Indriani Hadi Mahmudi I Gde Andhika Putra Iman Waskito Isnawati, Isnawati Ivan Suaidi Jalaludin Jalaludin Leonard K. Cheng Lindawati Lindawati Lukman Hakim Lulu Jumkhairatul M. Ali Fikri Riza Laely Ikayanti Siti Nur Hidayati Siti Sriningsih Suprianto Taufiq Kurniawan