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All Journal Jurnal Komunikasi Profesional Jurnal Pijar : Studi Manajemen dan Bisnis
Putu Arina Hermarani
Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv) Putu Arina Hermarani; Ni Made Ras Amanda Gelgel
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.239 KB) | DOI: 10.25139/jkp.v5i4.3883

Abstract

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.
STRATEGI PENGEMBANGAN POTENSI DESA WISATA SIDAN, KABUPATEN GIANYAR, BALI Putu Arina Hermarani; Karlina Mechtildis Sindu; I Putu Gede Sukaatmadja; Ni Nyoman Kerti Yasa
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Sidan Village is a village located in the eastern region of Gianyar Regency which is also known as a cultural heritage village. Sidan Village has been inaugurated as a Tourism Village since 2019 through a Tourism Village Certificate given by the Gianyar Regency Government. This research sees a great opportunity if the tourism potentials can be optimally developed in the Sidan Tourism Village. This research is a type of qualitative descriptive research with a data collection method in the form of a questionnaire. SWOT analysis is used to identify external factors of opportunities and threats with internal strengths and weaknesses. The formulation of the Sidan Tourism Village development strategy uses an Internal-External (IE) matrix analysis. Based on the results of the analysis, Sidan Tourism Village is in quadrant I or in a growth and build position. This position shows that Sidan Tourism Village has an integrative or intensive strategy.
Co-Authors I Putu Gede Sukaatmadja Karlina Mechtildis Sindu Ni Made Ras Amanda Gelgel Ni Nyoman Kerti Yasa