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All Journal Jurnal Komunikasi Profesional Jurnal Pijar : Studi Manajemen dan Bisnis
Putu Arina Hermarani
Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Komunikasi Profesional

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Strategi bisnis lembaga penyiaran lokal pt bali ranadha televisi (bali tv) Putu Arina Hermarani; Ni Made Ras Amanda Gelgel
Jurnal Komunikasi Profesional Vol. 5 No. 4 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.239 KB) | DOI: 10.25139/jkp.v5i4.3883

Abstract

Based on the KPID Bali website in 2020, PT Bali Ranadha Televisi is the first and only private local television broadcasting institution in Bali Province that is still active and persists in broadcasting local programs. The agency established a local television broadcasting station called Bali TV. The purpose of this study is to determine the business strategy of the local broadcaster PT Bali Ranadha Televisi. This qualitative research uses Niche Theory Analysis in Media Ecology. The results of this study are: 1) There are 6 types of local broadcast program content on Bali TV, 2) The target of audiences are from children to adults, 3) The capital used by Bali TV is human resources (HR), income from production costs of broadcast programs, advertising revenues, broadcast programs, and additional off-air programs, 4) Bali TV is referred to as a generalist media because it has various sources of life support.
Co-Authors I Putu Gede Sukaatmadja Karlina Mechtildis Sindu Ni Made Ras Amanda Gelgel Ni Nyoman Kerti Yasa