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All Journal Jurnal Komunikasi Profesional Jurnal Pijar : Studi Manajemen dan Bisnis
Putu Arina Hermarani
Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Pijar : Studi Manajemen dan Bisnis

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STRATEGI PENGEMBANGAN POTENSI DESA WISATA SIDAN, KABUPATEN GIANYAR, BALI Putu Arina Hermarani; Karlina Mechtildis Sindu; I Putu Gede Sukaatmadja; Ni Nyoman Kerti Yasa
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Sidan Village is a village located in the eastern region of Gianyar Regency which is also known as a cultural heritage village. Sidan Village has been inaugurated as a Tourism Village since 2019 through a Tourism Village Certificate given by the Gianyar Regency Government. This research sees a great opportunity if the tourism potentials can be optimally developed in the Sidan Tourism Village. This research is a type of qualitative descriptive research with a data collection method in the form of a questionnaire. SWOT analysis is used to identify external factors of opportunities and threats with internal strengths and weaknesses. The formulation of the Sidan Tourism Village development strategy uses an Internal-External (IE) matrix analysis. Based on the results of the analysis, Sidan Tourism Village is in quadrant I or in a growth and build position. This position shows that Sidan Tourism Village has an integrative or intensive strategy.
Co-Authors I Putu Gede Sukaatmadja Karlina Mechtildis Sindu Ni Made Ras Amanda Gelgel Ni Nyoman Kerti Yasa