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Video pembelajaran ramah disabilitas bagi komunitas e- sports ability Indonesia Charlie Tjokrodinata; Cendera Rizky Anugrah Bangun; Helga Liliani Cakra Dewi; Dian Nuranindya; Riatun
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1553.514 KB)

Abstract

E-Sports Ability Indonesia (EAI / IG @ebility.id) is an esports community that is equalized for people with disabilities. The community, which was founded in 2019, has managed to get 123 members. One of the goals of establishing EAI is to become a shelter for people with disabilities so that they can develop their interests and talents in the field of esports. The lack of friendly job providers for the disabled makes it difficult for them to find work outside of community activities. In addition, the knowledge of people with disabilities on how to apply for a job or make a good CV is still very minimal. Especially during the current COVID-19 pandemic, companies are forced to reduce the number of employees and even close to reduce operational costs. One alternative that can be done by people with disabilities in the midst of the current limitations is to sell online through e-commerce. In addition to not requiring a physical store presence, selling online can also be learned easily. For this reason, this Community Service activity is intended to provide training materials to facilitate the process of finding or applying for jobs in the form of disability-friendly videos. So that people with disabilities can easily follow and understand the training materials presented. It is hoped that users of this video will gain practical knowledge about how to apply for a job and how to increase income by selling online through e-commerce.
Optimisme saat pandemi: strategi storytelling pada video promosi destinasi pariwisata super prioritas Dian Nuranindya; Agustinus Rusdianto Berto; Anabel Yevina Mulyadi Wahyu
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.5446

Abstract

As domestic tourist arrivals begin to grow amid the easing of the Covid-19 pandemic in Indonesia, the Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia is optimistic about the revival of the tourism sector in 2021. For this reason, the Ministry of Tourism and Creative Economy produces promotional videos for Wonderful Indonesia storytelling style that prioritizes super priority tourist destinations. This study aims to evaluate the use of digital storytelling strategies in promotional video content for Lake Toba, Lombok, Labuan Bajo, and Borobudur. The exploratory sequential mixed methods design was used to obtain qualitative and quantitative data. Based on directed qualitative content analysis using the concept of storytelling heroes journey structure, the four video contents highlight the domination of hero characters in the story structure. However, the most complete content of heroic characters is found in the video for the destination of Borobudur, rather than Lake Toba, which has the highest production costs. Then, based on the results of experimental validation of the findings of previous qualitative data, it was found that the digital storytelling technique used was able to moderately influence the positive image of the four destinations. Digital storytelling for tourism promotion videos in the future needs to integrate the complete structure of heroic stories by involving a variety of supporting characters, both protagonists and antagonists, as well as incorporating elements of economy and pacing in the content