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ANALISIS PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH PERGURUAN TINGGI SWASTA: (Studi Pada Mahasiswa Universitas Multimedia Nusantara Angkatan 2018) Intan Primadini; Cendera Rizky Anugrah Bangun
KINESIK Vol. 6 No. 2 (2019): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v6i2.78

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan mahasiswa dalam memilih Perguruan Tinggi Swasta (PTS) untuk melanjutkan pendidikannya. Penelitian ini merupakan penelitian kuantitatif yang bersifat eksplanatif. Teori yang digunakan adalah teori Consumer Behavior di mana pengambilan keputusan dipengaruhi oleh faktor internal dan faktor eksternal. Pengumpulan data dilakukan dengan menggunakan metode survei melalui kuesioner. Populasi penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi UMN angkatan 2018. Hasil penelitian menunjukkan bahwa pada faktor internal, pilihan mahasiswa paling banyak ditentukan oleh tersedianya program studi yang mereka minati. Selain itu, nama besar Kompas Gramedia Group yang merupakan grup UMN menjadi alasan utama mahasiwa memilih UMN. Sementara dari faktor eksternal, adanya beasiswa membuat mahasiswa tertarik untuk menjadi mahasiswa UMN. Hasil lain, orang tua merupakan merupakan kelompok rujukan yang paling didengarkan oleh calon responden dalam memilih perguruan tinggi. Dan pameran pendidikan merupakan metode komunikasi pemasaran yang paling menentukan pilihan mereka dalam memilih UMN.

The Use of Affiliate Marketing in Improving Pegipegi Sales R. A. Emilia Natarina; Cendera Rizky Anugrah Bangun
Jurnal The Messenger Vol 11, No 2 (2019): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i2.1210

The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.

Gamers with Different Ability and the role of EAI (E-Sports Ability Indonesia) Charlie Tjokrodinata; Cendera Rizky Anugrah Bangun; Fakhriy Dinansyah; Artika Rachmi Farmita
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 6, No 1 (2022): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v6i1.8162

This research project is intended to explore the way people with disability in accessing mobile gaming especially in E-Sports. Games are framed as sources of cultural capital and sites of pleasure and entertainment. Unfortunately, people with disabilities are often materially and culturally excluded from both systems through inaccessible interfaces, and also a lack of representation in games’ content. Mass Media likewise plays a crucial role in shaping public perception and influencing the powers that be, however the representation is still lacking and requires communities like E-Sports Ability Indonesia (EAI) to help amplify the message. EAI is a community that was formed based on the awareness that gamers with physical limitations have the same rights as other gamers, it’s to enjoy the game and participate in various e-Sport championships. EAI is active in advocating people with disabilities to participate in activities related to e-Sport. Methodology used in this article is post-positivist approach with interview and FGD methods, both from EAI (E-Sport Ability Indonesia), gamers, and PB E-Sport Indonesia. This article is expected to give further insight about the role of communities like EAI in providing better access to people with disabilities in playing video games and participating in E-Sport events.

Shared Experienced of ‘Love Myself’ Tagline Among BTS Fans Evelyn Eugenia Vetrix; Cendera Rizky Anugrah Bangun
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.89

‘Love Myself’ word is a campaign organized by BTS and in collaboration with UNICEF to voice the anti-violence movement to children and young adults worldwide to feel safe, happy, and get the attention they deserve. The Love Myself campaign is done so that more people can love themselves and share the love with others. This research aims to find out the experience and meaning of BTS fans about the word love myself. This type of research is qualitative research with descriptive research properties and interpretive paradigms. The method used is Husserl’s phenomenological method to find out the experience and meaning felt by BTS fans. The data analysis technique used is a phenomenological data analysis technique. In this study, data were obtained from in-depth interviews with six participants. This study showed that BTS fans interpreted the word love myself as a way to respect yourself and become a person who understands oneself better. In addition, the underlying experience of the meaning of the word love myself is the sense of insecurity that BTS fans have because of their physical appearance. Abstrak ‘Love Myself’(mencintai diri sendiri) adalah kampanye yang diselenggarakan oleh BTS dan bekerja sama dengan UNICEF untuk menyuarakan gerakan anti-kekerasan kepada anak-anak dan dewasa muda di seluruh dunia, sehingga mereka dapat merasa aman, bahagia, dan mendapatkan perhatian yang layak mereka dapatkan. Kampanye Love Myself dilakukan agar semakin banyak orang yang bisa mencintai diri sendiri dan berbagi cinta dengan sesama. Penelitian ini bertujuan untuk mengetahui pengalaman dan makna dari penggemar BTS tentang kata love yourself. Jenis penelitian ini adalah penelitian kualitatif dengan sifat penelitian deskriptif dan paradigma interpretif. Metode yang digunakan adalah metode fenomenologis Husserl untuk dapat mengetahui pengalaman dan makna yang dirasakan oleh penggemar BTS. Teknik analisis data yang digunakan adalah teknik analisis data fenomenologis. Dalam penelitian ini, data diperoleh dari hasil wawancara mendalam pada enam partisipan. Hasil penelitian ini menunjukkan bahwa penggemar BTS memaknai kata mencintai diri sendiri sebagai cara untuk menghargai diri sendiri dan menjadi orang yang lebih memahami diri sendiri. Selain itu, pengalaman yang mendasari makna kata Love Yourself adalah rasa tidak aman yang dimiliki para penggemar BTS karena penampilan fisik mereka.

Shared Experienced of ‘Love Myself’ Tagline Among BTS Fans Evelyn Eugenia Vetrix; Cendera Rizky Anugrah Bangun
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.89

‘Love Myself’ word is a campaign organized by BTS and in collaboration with UNICEF to voice the anti-violence movement to children and young adults worldwide to feel safe, happy, and get the attention they deserve. The Love Myself campaign is done so that more people can love themselves and share the love with others. This research aims to find out the experience and meaning of BTS fans about the word love myself. This type of research is qualitative research with descriptive research properties and interpretive paradigms. The method used is Husserl’s phenomenological method to find out the experience and meaning felt by BTS fans. The data analysis technique used is a phenomenological data analysis technique. In this study, data were obtained from in-depth interviews with six participants. This study showed that BTS fans interpreted the word love myself as a way to respect yourself and become a person who understands oneself better. In addition, the underlying experience of the meaning of the word love myself is the sense of insecurity that BTS fans have because of their physical appearance. Abstrak ‘Love Myself’(mencintai diri sendiri) adalah kampanye yang diselenggarakan oleh BTS dan bekerja sama dengan UNICEF untuk menyuarakan gerakan anti-kekerasan kepada anak-anak dan dewasa muda di seluruh dunia, sehingga mereka dapat merasa aman, bahagia, dan mendapatkan perhatian yang layak mereka dapatkan. Kampanye Love Myself dilakukan agar semakin banyak orang yang bisa mencintai diri sendiri dan berbagi cinta dengan sesama. Penelitian ini bertujuan untuk mengetahui pengalaman dan makna dari penggemar BTS tentang kata love yourself. Jenis penelitian ini adalah penelitian kualitatif dengan sifat penelitian deskriptif dan paradigma interpretif. Metode yang digunakan adalah metode fenomenologis Husserl untuk dapat mengetahui pengalaman dan makna yang dirasakan oleh penggemar BTS. Teknik analisis data yang digunakan adalah teknik analisis data fenomenologis. Dalam penelitian ini, data diperoleh dari hasil wawancara mendalam pada enam partisipan. Hasil penelitian ini menunjukkan bahwa penggemar BTS memaknai kata mencintai diri sendiri sebagai cara untuk menghargai diri sendiri dan menjadi orang yang lebih memahami diri sendiri. Selain itu, pengalaman yang mendasari makna kata Love Yourself adalah rasa tidak aman yang dimiliki para penggemar BTS karena penampilan fisik mereka.

Strava: participatory culture and community engagement of rocc members Daniel Rian Epranata; Cendera Rizky Anugrah Bangun
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.867 KB)

The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community.

Video pembelajaran ramah disabilitas bagi komunitas e- sports ability Indonesia Charlie Tjokrodinata; Cendera Rizky Anugrah Bangun; Helga Liliani Cakra Dewi; Dian Nuranindya; Riatun
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1553.514 KB)

E-Sports Ability Indonesia (EAI / IG @ebility.id) is an esports community that is equalized for people with disabilities. The community, which was founded in 2019, has managed to get 123 members. One of the goals of establishing EAI is to become a shelter for people with disabilities so that they can develop their interests and talents in the field of esports. The lack of friendly job providers for the disabled makes it difficult for them to find work outside of community activities. In addition, the knowledge of people with disabilities on how to apply for a job or make a good CV is still very minimal. Especially during the current COVID-19 pandemic, companies are forced to reduce the number of employees and even close to reduce operational costs. One alternative that can be done by people with disabilities in the midst of the current limitations is to sell online through e-commerce. In addition to not requiring a physical store presence, selling online can also be learned easily. For this reason, this Community Service activity is intended to provide training materials to facilitate the process of finding or applying for jobs in the form of disability-friendly videos. So that people with disabilities can easily follow and understand the training materials presented. It is hoped that users of this video will gain practical knowledge about how to apply for a job and how to increase income by selling online through e-commerce.

PERJANJIAN SEBAGAI PERWUJUDAN LAW AS A TOOL OF SOCIAL ENGINEERING Erry Praditya Utama; Cendera Rizky Anugrah Bangun
IBLAM LAW REVIEW Vol. 3 No. 3 (2023): IBLAM LAW REVIEW
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM IBLAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52249/ilr.v3i3.201

Agreements are a legal instrument that functions as an instrument of social control (Law as a Tool of Social Engineering), especially regarding community economic activities. The principle of the agreement is freedom of contract and once the agreement is agreed upon, it has the force of law for the parties who agree to it (Pacta Sunt Servanda). This is where the function of the Agreement is to ensure that the promising parties do not violate their promises. Agreements can be made verbally or in writing, but for legal certainty, ideally they should be made in writing. An ideal agreement is made with reference to legal objectives, namely justice, benefit and legal certainty. If the agreement is carried out in accordance with the law in every economic transaction in society, the function of the agreement as Law as a Tool of Social Engineering will be realized. However, unfortunately there are obstacles to effective implementation, one of which is public awareness regarding agreement procedures. Proper communication is a supporting factor for the effective implementation of contract law. So it is very important for the role of government and professionals to increase the public's understanding and positive perception, especially regarding agreement procedures and in general regarding the law. Perjanjian adalah salah satu instrumen hukum yang berfungsi sebagai instrumen kontrol sosial (Law as a Tool of Social Engineering) khususnya terkait aktifitas ekonomi masyarakat. Asas perjanjian adalah kebebasan berkontrak dan setelah perjanjian disepakati maka kekuatannya layaknya undang-undang bagi para pihak yang menyepakatinya (Pacta Sunt Servanda). Di sinilah fungsi Perjanjian untuk memastikan para pihak yang berjanji untuk tidak melanggar janjinya. Perjanjian dapat dibuat secara lisan atau tertulis, namun untuk kepastian hukum, idealnya dibuat tertulis. Perjanjian yang ideal, dibuat dengan mengacu pada Tujuan Hukum yaitu Keadilan, Kemanfaatan dan Kepastian Hukum. Apabila perjanjian dijalankan dengan sesuai Hukum pada setiap transaksi ekonomi masyarakat maka terwujudlah fungsi perjanjian sebagai Law as a Tool of Social Engineering. Namun sayangnya ada saja hambatan untuk implementasi yang efektif, salah satunya adalah awareness dari masyarakat terkait prosedur perjanjian. Komunikasi yang tepat menjadi faktor pendukung implementasi hukum perjanjian yang efektif. Sehingga penting sekali peran dari pemerintah dan professional untuk meningkatkan pemahaman dan persepsi positif masyrakat khususnya terhadap prosedur perjanjian dan secara umum terhadap hukum

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