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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Dhety Chusumastuti
Sekolah Tinggi Multi Media “MMTC” Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Strategi Hotel Lombok Astoria Dalam Mempertahankan Citra di Masa Pandemi Covid-19 Dhety Chusumastuti; Elizabeth Avelia Poereta
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September : Jurnal Publikasi Ilmu Manajemen
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v1i3.1623

Abstract

The hospitality industry in Indonesia, especially Lombok Island, continues to grow. This is due to the large number of both local and foreign tourists visiting Lombok Island. The demand for temporary housing or hotels has also increased, accompanied by the addition of tourists. However, the COVID-19 pandemic has made tourist numbers unstable or fluctuating. Hotels need a strategy to survive in this situation. One strategy to maintain the number of occupancy of a hotel is to maintain a good image. Image has an important role in hotel operations so it needs to be maintained and developed. One of the well-known hotels on Lombok Island is the Lombok Astoria Hotel with four stars. Lombok Astoria Hotel has a motto When Hospitality Blends With Business and Leisure, this motto is a hotel guide to achieving and maintaining the desired image. Thus, the purpose of this research is to find out and analyze the strategies implemented by Hotel Lombok Astoria in maintaining its image. This study uses qualitative research methods and data collection techniques by means of interviews, observation, and documentation. The results of this study indicate that Hotel Lombok Astoria has an effective strategy in maintaining its image.
Pengaruh User Interface Aplikasi Shopee terhadap Minat Beli Masyarakat Shafa Giyan A'yuni; Dhety Chusumastuti
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 5, No 1 (2021): Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v5i1.154

Abstract

Kemajuan dari teknologi telah menghadirkan banyak e-commerce. Namun, masih banyak aplikasi e-commerce yang sulit untuk digunakan, terutama pada aspek User Interface dimana hal tersebut berdampak pada minat beli masyarakat. Penelitian ini bertujuan untuk menguji pengaruh User Interface, khususnya pada aplikasi Shopee terhadap minat beli masyarakat. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat yang tidak diketahui jumlahnya, baik yang telah memiliki atau tidak memiliki akun Shopee. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan rumus Cochran, sehingga jumlah sampel penelitian diperoleh sebanyak 100 orang. Metode analisis data dalam penelitian ini menggunakan uji asumsi klasik, analisis regresi linier sederhana, uji t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa User Interface aplikasi Shopee memiliki pengaruh yang signifikan terhadap minat beli masyarakat sebesar 41,6% dan sisanya sebesar 58,4% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Kualitas Sistem dan Kualitas Informasi Aplikasi Telemedicine Halodoc Terhadap Kepuasan Pengguna Pada Follower Akun Twitter @Halodocid Ahmed Kemal Ariadanang; Dhety Chusumastuti
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 6, No 2 (2022): Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v6i2.210

Abstract

User satisfaction continues to be a top priority in terms of digital services and is a very important factor for the success of the services. Halodoc is a telemedicine with a mobile application platform whose users are increasing due to the need for information during the Covid-19 pandemic. Halodoc as a health application that has a function as a health information and consulting service in Indonesia is expected to provide good service to provide user satisfaction.In that regards, this study aims to examine the effect of system quality and information quality of Halodoc application on user satisfaction. This research was conducted based on the Information Systems Success model designed by DeLone and McLean by taking several dimensions of success or the required variables.The samples used in this study were followers of the Twitter account @HalodocID who used the Halodoc application as of 10 August 2021. Questionnaires were distributed on 19-30 August 2021.This study chose the multiple linear regression model as a data analysis method that passed five tests; those are the normality test, the linearity test, the multicollinearity test, the autocorrelation test, and the heteroscedasticity test.Prior to the five tests, all questionnaire data from respondents had been tested and declared valid and reliable.Hypothesis testing in this study was carried out by examining the effect of system quality and information quality variables on user satisfaction through simultaneous testing (F test) and partial testing (t test). The research result proves that system quality and information quality have a positive and significant effect on user satisfaction.
The Influence of Store Atmosphere, Social Media, Word of Mouth, and Price on Purchase Intention of MSME Consumers Deby R. Karundeng; Musran Munizu; Tengku Kespandiar; Dhety Chusumastuti; Miko Andi Wardana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 4 (2023): Agustus 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i4.1298

Abstract

This study set out to examine how social media, word-of-mouth, shop ambiance, and pricing impacted consumers' choice to buy. Research of this kind is quantitative. Primary data collected from a sample of patrons at a restaurant in one city in Indonesia district served as the research's data source. By delivering questionnaires to 100 customers, accidental sampling was used to acquire the data. The multiple regression analysis approach is employed in this investigation. The results of this investigation suggest that social media significantly influences how consumers make purchases. Word of mouth plays a vital role in how consumers decide which products to buy. The environment of the store has a big impact on how consumers decide what to buy. The purchase decision-making process for consumers is significantly influenced by price. Social media, word-of-mouth, the environment in the shop, and pricing all have a big impact on how consumers decide what to buy.
Co-Authors Ahmed Kemal Ariadanang Deby Rita Karundeng Elizabeth Avelia Poereta Miko Andi Wardana Musran Munizu Shafa Giyan A'yuni Tengku Kespandiar