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All Journal Jurnal Mahasiswa Entrepreneur
Muhammad Arya Hidayatullah
Universitas Abdurachman Saleh Situbondo
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA DISTRO BANDUNG CLOTHING SITUBONDO Muhammad Arya Hidayatullah; Siti Soeliha; Ediyanto Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): SEPTEMBER
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (865.272 KB) | DOI: 10.36841/jme.v1i8.2218

Abstract

The purpose of the study was to determine the effect of product quality and location on consumer satisfaction through purchase decisions as an intervening variable in Bandung Clothing Distro Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 86 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a positive and significant effect on purchasing decisions, location has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on consumer satisfaction, location has a positive and significant effect on consumer satisfaction , Purchase decisions have a positive and significant effect on consumer satisfaction, product quality has a positive but not significant effect on consumer satisfaction through purchasing decisions, location has a positive and significant effect on consumer satisfaction through purchasing decisions.
Co-Authors Ediyanto Ediyanto Siti Soeliha