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All Journal BANGUN REKAPRIMA Jurnal Ekuilnomi
Dika Vivi Widyanti
Politeknik Negeri Semarang
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Other

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PENGARUH PENGGUNAAN E-WALLET SHOPEEPAY DAN PROMOSI CASHBACK TERHADAP PERILAKU KONSUMTIF MAHASISWA Gilda Pramesti; Azizah Azizah; Eva Purnamasari; Endang Sulistiyani; Dika Vivi Widyanti
Bangun Rekaprima Vol 9, No 1 (2023): April 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.406 KB) | DOI: 10.32497/bangunrekaprima.v9i1.4425

Abstract

Kemajuan teknologi menyebabkan aplikasi marketplace yang menyediakan pembayaran digital untuk mempermudah para customer dalam melakukan sebuah transaksi. Salah satunya adalah Shopee, Shopee mengeluarkan layanan dompet digital yang disebut Shopeepay yang digemari oleh masyarakat untuk melakukan transaksi dalam aplikasi marketplace Shopee. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan e-wallet shopeepay dan promosi cashback terhadap perilaku konsumtif mahasiswa. Populasi pada penelitian ini adalah mahasiswa di Kota Semarang sebagai pengguna Shopeepay. Untuk sampel yang diambil adalah 60 responden, dengan menggunakan parameter yang diestimasai (diukur). Pengambilan sampel menggunakan teknik purposive sampling, dengan metode pengumpulan data penyebaran kuesioner kepada responden. Hasil penelitian ini menunjukkan bahwa e-wallet shopeepay secara bersama-sama berpengaruh terhadap perilaku konsumtif mahasiswa. Sedangkan promosi cashback secara bersama-sama tidak berpengaruh terhadap perilaku konsumtif mahasiswa.
IMPLEMENTASI SISTEM RELY ON DALAM SINKRONISASI DATA PELANGGAN PADA PT. PGN TBK AREA SEMARANG Annisa Intan Az-zahra; M. Nahar; Dika Vivi Widyanti; Jati Nugroho
Bangun Rekaprima Vol 9, No 2 (2023): Oktober 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/bangunrekaprima.v9i2.5210

Abstract

This research focuses on the implementation of the Rely On system operated by PT PGN Tbk, which is a state owned company providing services to the general public in gas sales activities. This study aims to describe the implementation of the Rely On system in synchronizing customer data and solutions to problems that occurred in 2019-2020 related to customer data errors. This final project is written descriptively, with the research methods used are interviews, observations at PT PGN Tbk Area Semarang and literature study. This study uses the TAM approach to determine perceptions of ease and usability in implementing the Rely On PGN system. The difficulty of finding customer data to make payments is a problem faced by the company. Solutions owned by the company can provide innovative or sophisticated features in the Rely On system, implement periodic data control, and provide suggestions to the central office to link all data from sub-districts, RT, RW so that data searches are easier to do. The result of this research is that thecompany's image as a service provider is getting better.
ANALISIS PENGELOLAAN ARSIP DINAMIS AKTIF LAPORAN HASIL PEMERIKSAAN PADA INSPEKTORAT PROVINSI JAWA TENGAH Rifky Fajar Andhika; Dika Vivi Widyanti
Bangun Rekaprima Vol 9, No 2 (2023): Oktober 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/bangunrekaprima.v9i2.5211

Abstract

There is an intensity to the observation of this research to understand the management of the active dynamic archive of the Examination Results Report (LHP) at the Central Java Provincial Inspectorate and also the obstacles and solutions to such obstacles. As for the observations, the research is qualitatively descriptive and uses a method of data collection, documentation, and interviews. Observations show that LHP archive processing includes creation, maintenance, storage, and shrinkage. Creation processes include creation in the processing unit, recording in the archive unit, and scanning. LHP archives are stored in the archive unit room and also in the record center using a number storage system. The process of LHP shrinkage has not been completed. The obstacles faced are the lack of SDM, lack of storage space, insufficient security aspects of the record center, and also poor archival systems, according to Agus Sugiarto and Teguh Wahyono. The advice that can be given is to: 1) make the recruitment of archive experts; 2) repair the corrupted record center; 3) make the procurement of archive equipment; 4) improve the security aspects of the record center; and 5) make the process of narrowing strictly.
PENGARUH PROMOSI SOSIAL MEDIA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI LIPPO MALL KARAWACI TANGERANG Dika Vivi Widyanti; Azizah Azizah
Bangun Rekaprima Vol 9, No 2 (2023): Oktober 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/bangunrekaprima.v9i2.5144

Abstract

Technological development is progressing today, many social media users in Indonesia are very wise in using smartphone devices to open up very easy business opportunities. The presence of digital marketing can help sell a product, because the internet allows the marketing process to be more effective, efficient and customer feedback faster and does not require high costs. As for reading how to promote a product, that is, through social media and with words. Word of mouth is one of the most efficient and effective marketing techniques in which consumers can exchange information about the product or goods to be marketed so that it can influence consumers to buy the product. Certainly with the presence of the influence or impact of social media in the product marketing process becomes one of the most current marketing strategies and very fast customer feedback makes business actors use this strategy to improve insight or sales of the business they do. As for the positive collaboration between the influence of social media and words, it is capable to attract consumers in making purchasing decisives. The study used a quantitative descriptive method approach, the researchers wanted to prove that consumers were paying attention to promotions through social media conducted by Lippo Mall Karawaci. With the influence of Word of Mouth, client get alternative judgments in determining product purchase decisions. The information obtained is simple and interesting and followed by a positive delivery of other people’s experiences in purchasing the product, it will be very easy to improve the buyer’s decision at the Lippo Mall Karawaci.
Peranan Digital Marketing Dalam Membantu Pengembangan UMKM Rangul Semarang Misbakhul Arrezqi; Dody Setyadi; M Nahar; Sugiyanta; Dika Vivi Widyanti
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Jurnal Ekuilnomi Vol 5 No 2 Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ekuilnomi.v5i2.805

Abstract

Penelitian ini bertujuan untuk analisa mengenai pengaruh dari digital marketing dalam pengembangan UMKM dan Penelitian ini dimaksudkan untuk mengumpulkan data mengenai faktor-faktor pendukung dalam penerapan pemasaran digital bagi UMKM. UMKM Rangkul dibentuk sebagai respon terhadap dampak dari pandemi terhadap industri kuliner. Dengan strategi pemasaran digital, pelaku UMKM dapat mengembangkan usaha, menganalisis strategi kompetitor, dan meningkatkan penjualan produk mereka. Metode penelitian pada UMKM Rangkul menggunakan metode kualitatif dengan pendekatan deskriptif analitis., dengan harapan memberikan panduan yang bermanfaat untuk para pelaku UMKM dalam menghadapi tantangan bisnis di era digital. Hasil penelitian menunjukkan pemilik UMKM menggunakan media sosial sebagai media promosi untuk meningkatkan penjualannya Selain digunakan untuk media promosi, media sosial  juga dapat digunakan sebagai media promosi antara pelaku usaha dan konsumen, Media sosial juga dapat digunakan sebagai media untuk bertukar ilmu dan strategi bisnis baik bagi antar pelaku usaha maupun konsumen
Co-Authors Annisa Intan Az-zahra Azizah - Azizah Dody Setyadi Endang Sulistiyani Eva Purnamasari Gilda Pramesti Jati Nugroho M Nahar M. Nahar Misbakhul Arrezqi Rifky Fajar Andhika Sugiyanta