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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat EduInovasi: Journal of Basic Educational Studies
Nurhaida Nadila
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Komunikasi Islam Komunitas Muslim Upgrade Dalam Memotivasi Pentingnya Pendidikan di Kalangan Remaja Desa Denai Sarang Burung Kecamatan Pantai Labu Nurhaida Nadila; Elfi Yanti Ritonga
EduInovasi: Journal of Basic Educational Studies Vol 3 No 2 (2023): EduInovasi:  Journal of Basic Educational Studies
Publisher : Fakultas Tarbiyah IAI Nasional Laa Rooiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.708 KB) | DOI: 10.47467/edui.v3i2.3922

Abstract

This research is about the Islamic communication strategy played by the Upgrade Muslim Community which aims to motivate the importance of education among adolescents in Denai Nest Bird Village, Pantai Labu District. This study uses field observation research and interviews with qualitative methods. The fundamental reason for raising this phenomenon by researchers is because the Upgrade Muslim Community is able to influence the people in the village by using the Qur'an and hadith as a guide to convey messages that can motivate the community. Qaulan sadidan and qaulan balighan are the principles of Islamic communication used. To create a quality, educated generation is the right effort for this, therefore it is very important for teenagers to prioritize education. The upgraded Muslim community conducts outreach, seminars and makes banners to convey things that can change people's mindsets. Apart from that, social media is also used as a means of disseminating information and means of communication in realizing the strategies that have been designed. There are several obstacles that occur in carrying out these activities, but these obstacles can be resolved appropriately by the community itself. The Islamic communication strategy used is an effective strategy to achieve the stated goals. Keyword : Strategy, Islamic Communication, Education
Citra Merek terhadap  Kepercayaan Konsumen Pada Keunggulan Produk Kosmetik MS Glow Nurhanifah Nurhanifah; Lana Sari Rkt; Anggun Dwi Nanda Nst; Nurhaida Nadila; Annisa Erina Nainggolan; Izky Putri Ramadhani
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3336

Abstract

The goal of this study is to find out how much consumers trust Ms. Glow's beauty products, which has a big impact. This demonstrates that customers consider Ms. Glow's beauty products to be superior to those of rival brands or other brands. The Ms. Glow brand's products, according to customers, are of high quality and have a positive effect on the face when used. The business world always evolves over time, especially the cosmetic or beauty industry, which has become a necessity for every human being, both men and women, according to the explanation of the relationship or influence of brand image with brand loyalty and consumer trust with brand loyalty. The marketing communication strategies in this study start with marketing strategies based on the four Ps—product, price, places, and promotion. the kinds of promotions that were done and how satisfied customers were. The author employs a qualitative approach, and the author of this study employs a qualitative approach to explain the collected data. Keyword: Ms Glow, Effect of good image, Marketing Communication Strategy, Marketing Effectiveness
Co-Authors Anggun Dwi Nanda NST Annisa Erina Nainggolan Elfi Yanti Ritonga Izky Putri Ramadhani Lana Sari Rkt Nurhanifah Nurhanifah