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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL El-Mujtama: Jurnal Pengabdian Masyarakat
Anggun Dwi Nanda NST
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Format Siaran Dakwah Radio Arrisalah 95,7 FM Dalam Memotivasi Membaca Al-Qur’an di Kalangan Ibu-Ibu di Kecamatan Tanjung Morawa Kabupaten Deli Serdang Anggun Dwi Nanda NST; Erwan Efendi
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3815

Abstract

A radio station with the name Radio Arrisalah 95.7 FM stands with its own special features from other stations, namely with its Islamic character. One of the most riveting programs that has been able to attract loyal listeners over the years is the Tahsin program. As a result, this program has become a learning tool for all ages, especially mothers who regularly listen to the Tahsin program on Arrisalah Radio 95.7 fm to listen to it every day. The purpose of this study was to find out whether using the da'wah broadcast style on Arrisalah radio can improve mothers' understanding of reading the Koran. Descriptive qualitative approach is used in this research. In order to understand the characteristics of the content, the research data was collected through scientific research methods, observation and interviews. The findings of this study indicate that reading the Qur'an has increased understanding further than before. Keywords : Dakwah Broadcast Format, Arrisalah Radio 95.7 Fm, Motivates Reading Al-Qur'an Among Mothers.
Citra Merek terhadap  Kepercayaan Konsumen Pada Keunggulan Produk Kosmetik MS Glow Nurhanifah Nurhanifah; Lana Sari Rkt; Anggun Dwi Nanda Nst; Nurhaida Nadila; Annisa Erina Nainggolan; Izky Putri Ramadhani
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3336

Abstract

The goal of this study is to find out how much consumers trust Ms. Glow's beauty products, which has a big impact. This demonstrates that customers consider Ms. Glow's beauty products to be superior to those of rival brands or other brands. The Ms. Glow brand's products, according to customers, are of high quality and have a positive effect on the face when used. The business world always evolves over time, especially the cosmetic or beauty industry, which has become a necessity for every human being, both men and women, according to the explanation of the relationship or influence of brand image with brand loyalty and consumer trust with brand loyalty. The marketing communication strategies in this study start with marketing strategies based on the four Ps—product, price, places, and promotion. the kinds of promotions that were done and how satisfied customers were. The author employs a qualitative approach, and the author of this study employs a qualitative approach to explain the collected data. Keyword: Ms Glow, Effect of good image, Marketing Communication Strategy, Marketing Effectiveness
Co-Authors Annisa Erina Nainggolan Erwan Efendi Izky Putri Ramadhani Lana Sari Rkt Nurhaida Nadila Nurhanifah Nurhanifah