Article Per Year (5 Year)
p-Index From 2019 - 2024
2.509
P-Index
This Author published in this journals
All Journal Management Analysis Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Human And Education (JAHE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Nana Dyki Dirbawanto, Nana Dyki
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Pengaruh Customer Experience dan Brand Trust terhadap Customer Loyalty Dirbawanto, Nana Dyki; Sutrasmawati, Rr Endang
Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i1.8118

Abstract

Customer loyalty become the most important thing that every company must be considered to keep their customer. One thing that company can do on case to keep their customer loyalty is increase the customer experience and brand trust. The purpose of this research is to  know how customer ecperience and brand trust affect customer loyalty either parsially or simultanly.Population of this study is all visitors of MATS Store Semarang. The sample size was determined through purposive judgment sampling method, with 116 respondents (n=116) as total sample. Data were gathered through questionnaires adapting Likert scale. On this research, as independent variable are customer experience and brand trust, and as dependent variable is customer loyalty. Analysis of data using multiple linier regression and descriptive analysis.The result of this research shows. The result of this research shows that the value of Fhitung3.869 with taraf significant 0.024 < 0.05. The thing prove customer experience and brand trust affect customer loyalty simultanly.In conclusion, the study suggests that Customer Experience has effects on customer loyalty, while Brand Trust does not affect customer loyalty. Based on the research findings, this study suggests Mats Store management to improve and develop their brand trust strategies in order to increase customers’ confidence products sold and distributed by MATS Store.
Pengaruh Customer Experience dan Brand Trust terhadap Customer Loyalty Dirbawanto, Nana Dyki; Sutrasmawati, Rr Endang
Management Analysis Journal Vol 5 No 1 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i1.8118

Abstract

Customer loyalty become the most important thing that every company must be considered to keep their customer. One thing that company can do on case to keep their customer loyalty is increase the customer experience and brand trust. The purpose of this research is to know how customer ecperience and brand trust affect customer loyalty either parsially or simultanly.Population of this study is all visitors of MATS Store Semarang. The sample size was determined through purposive judgment sampling method, with 116 respondents (n=116) as total sample. Data were gathered through questionnaires adapting Likert scale. On this research, as independent variable are customer experience and brand trust, and as dependent variable is customer loyalty. Analysis of data using multiple linier regression and descriptive analysis.The result of this research shows. The result of this research shows that the value of Fhitung3.869 with taraf significant 0.024 < 0.05. The thing prove customer experience and brand trust affect customer loyalty simultanly.In conclusion, the study suggests that Customer Experience has effects on customer loyalty, while Brand Trust does not affect customer loyalty. Based on the research findings, this study suggests Mats Store management to improve and develop their brand trust strategies in order to increase customers’ confidence products sold and distributed by MATS Store.
THE EFFECT OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL CLIMATE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AT BRI BANK EMPLOYEES KISARAN BRANCH OFFICE Tamara, Regina Dwi Putri; Dirbawanto, Nana Dyki
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i1.451

Abstract

This study aims to determine and analyze the effect of organizational commitment and organizational climate on organizational citizenship behavior in Bank BRI employees at the Kisaran Branch Office. The sample in this study were all employees of Bank BRI Kisaran Branch Offices as many as 69 respondents. The data analysis method used is validity and reliability test, classical assumption test, multiple regression analysis test, hypothesis test through t-test and f-test, coefficient of determination test. Based on the research, it was found that the variable of organizational commitment has a partial effect on organizational citizenship behavior, this can be proven by the value of tstatistic (4,311) > ttable (1,966). While the organizational climate variable has a partial effect on organizational citizenship behavior, this is evidenced by the value of tstatistic (5,439) > ttable (1,966). Based on simultaneous testing that the variable organizational citizenship behavior simultaneously has a positive and significant effect on organizational commitment and organizational climate tstatistic (59,660) > ttable (3,14) and obtained an R value of 0,802 and the Adjusted R Square in this study is 0,633 then the rest 36,7% is influenced by other variables not discussed in this study.
Marketing Performance Studi Pada Inkubator Bisnis Universitas Sumatera Utara Dirbawanto, Nana Dyki
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 4 No. 03 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v4i03.641

Abstract

Today's marketing activities have turned to using information technology to address the challenge of marketing sustainability to get more out of resources while meeting greater expectations for building long-lasting relationships with customers. E-marketing capabilities represent business organizations to compete in the use of the internet and other information technologies to be able to facilitate effective and efficient interactions with customers. One of the emerging marketing is e-Marketing capability. The role of information technology helps business organizations to be able to carry out marketing capability activities online. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this study was conducted to see how much influence knowledge sharing and e-Marketing capability have on marketing performance. This type of research uses an explanatory with a quantitative approach with student respondents who have products marketed at the USU business incubator. The questionnaire was given to 100 respondents with a sampling technique, namely purposive sampling. The results showed that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
INFLUENCE OF HUMAN CAPITAL MANAGEMENT AND CHARACTERISTICS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT PT. BANK SUMUT SYARIAH MEDAN, KATAMSO BRANCH Citra, Shavira Puspita; DIrbawanto, Nana Dyki
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.634 KB) | DOI: 10.55047/jekombital.v1i2.323

Abstract

This study aims to determine how the influence of Human Capital Management on Employee Performance PT. Bank SUMUT Syariah Medan Katamso Branch, analyzed the influence of Organizational Culture Characteristics on Employee Performance of PT. Bank SUMUT Syariah Medan Katamso Branch and analyze the influence of Human Capital Management and Organizational Culture Characteristics Performance of PT. Bank SUMUT Syariah Medan Katamso Branch. This research uses quantitative research methods. The population in this study were employees of PT. Bank SUMUT Syariah Medan Katamso Branch with samples taken as many as 30 respondents. The sampling technique in this research is purposive sampling. The data collection method used a questionnaire method which was measured using a Likert scale. The analytical method used in this study is the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The results of this study indicate that Human Resource Management and Organizational Culture have an effect on employee performance. Based on the results of the determination test, the Adjusted R Square value of 0.547 means 54.7%, so it can be concluded that there is a direct relationship between the variables of Human Capital Management, Organizational Culture Characteristics, and Performance Personnel. R Square value of 0.578 (57.8%) the independent variables of Human Capital Management and Organizational Culture Characteristics simultaneously have an effect of 57.8% on the dependent variable, namely Employee Performance, while the rest is influenced by other variables not examined in this study.
ANALISIS PENGARUH HUMAN RELATION, DISIPLIN KERJA, DAN FAKTOR LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI DSOCIETY CABANG MEDAN SEBAGAI STARTUP Prayogi, Mugi Anggara; Dirbawanto, Nana Dyki
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 2 No 2 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v2i2.561

Abstract

The objective of this study is to examine the impact of Human Relations, Work Discipline, and Work Environment on Employee Performance at the Medan Branch of DSociety Start Up Company. The research adopts a quantitative approach and focuses on the employees of the DSociety Medan Branch Start Up Company as the population. A sample of 31 respondents was selected using purposive sampling. Data was collected through a questionnaire method, utilizing a Likert scale for measurement. The analytical techniques employed in this study include the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and hypothesis testing using SPSS. The findings of this study reveal that Human Relations, Work Discipline, and Work Environment significantly influence Employee Performance. The Adjusted R Square value of 0.375 indicates that these variables collectively account for 37.5% of the variance in Employee Performance. Therefore, it can be concluded that there is a direct correlation between Human Relations, Work Discipline, Work Environment, and Employee Performance. The remaining variance in Employee Performance is attributed to other unexamined variables.
THE EFFECT OF WORK MOTIVATION, WORK ENVIRONMENT, AND COMPENSATION ON EMPLOYEE PERFORMANCE AT BANK BTN MEDAN BRANCH OFFICE Pangabean, Sesylia Natali Br; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.394

Abstract

This study aimed to assess the impact of employee motivation, work environment, and remuneration on performance at the Bank BTN Medan Branch Office. This study employs quantitative methodologies and utilizes 40 employees as samples. The sampling is determined by saturation sampling. A questionnaire with a Likert scale is distributed directly to respondents to collect data. Instrument test of reliability and validity, classical assumption test, and hypothesis test utilizing multiple linear regression analysis and SPSS. The findings revealed that work motivation, work environment, and salary had a significant and positive impact on the performance of Bank BTN Medan Branch Office personnel, either partially or simultaneously. The effect obtained was on the value of 75.7%, means that work motivation, work environment, and compensation received have a significant influence on the performance of its employees, although it is necessary to increase certain aspects so that the increase will also improve and enhance the performance of the employees of the Bank BTN Medan Branch Office.
THE EFFECT OF PERCEPTION OF BENEFITS, EASE OF USE, RISK AND TRUST IN CUSTOMERS’ INTEREST IN USING BNI MOBILE BANKING: (Study at Bank BNI 46 Tanjung Balai Branch Office) Yasmin, Ade Aurora; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.406

Abstract

In order to achieve its goal and objective, BNI Bank as one of the largest state-owned banks in the financial services industry relies heavily on its customers to run its service processes. As a result, BNI Bank must enhance the perception of benefits, usability, trust, and risk. These elements seem to have a direct impact on consumer interest. This study aims to determine and analyze the perception of benefits on customer interest in mobile banking, the ease of use of Mobile Banking, the risk to the interests of mobile banking customers, and the level of trust in the interests of BNI mobile banking customers at the Tanjung Balai branch office. This research utilizes quantitative methodologies. The population and sample for this study were established using non-probability testing and a quota sampling technique with a total of 100 participants. This research utilizes both primary and secondary sources. The data analysis approach involves the data validity test, classical assumption test, multiple linear regression analysis test, partial test, simultaneous test, and coefficient of determination test. According to the results of this investigation, the value of the independent variable has a major impact on customer interest (Y), whereas trust (X4) has only a minor influence on customer interest.
THE EFFECT OF KNOWLEDGE MANAGEMENT AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT PERKEBUNAN NUSANTARA IV UNIT KEBUN TINJOWAN Annisa, Dian; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.452

Abstract

This study aims to determine and analyze the effect of Knowledge Management and Work Environment on Employee Performance at PT. Perkebunan Nusantara IV Afdeling VI Tinjowan Plantation Unit. This research employs a quantitative associative methodology. This study's sample consisted of PT personnel alone. At the Perkebunan Nusantara IV in Afdeling VI of the Tinjowan Plantation unit, there were 75 respondents. Validity and reliability tests, classical assumption tests, multiple linear regression analysis tests, hypothesis tests using t-tests and f-tests, and coefficient of determination tests are used for data analysis. Based on the findings of the study, it was determined that the knowledge management variable had a partial effect on employee performance, as indicated by the fact that Tstatistic (4,078) > Ttable (1,993), and that knowledge sharing was the indicator that became problematic for this variable. While the work environment variable has a partial effect on employee performance, as demonstrated by the value Tstatistic (7,844) > Ttable (1,993), the transportation indicator becomes an issue in this variable. Fstatistic 31,106 > Ftable (3,12), R = 0,681, and the Adjusted R Square value for this study is 0,449. Hence, the remaining 55,1% of the variance is not explained by employee performance and knowledge management and work environment influenced by issues outside the scope of this study.
THE EFFECT OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN EMPLOYEES Wahyuni, Winda Sri; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 1 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i1.487

Abstract

Organizational Citizenship Behavior is a trait that describes a person's high initiative and heightened awareness of the state of his organization. OCB can result from a variety of organizational factors, including employee job satisfaction and high organizational commitment. Satisfied employees will work hard to complete their tasks and may even go above and beyond. Similarly, a person with a strong commitment to his organization will do anything to advance his company due to his faith in the organization. This study aims to analyze how the effect of job satisfaction and organizational commitment on organizational citizenship behavior in employees of PT. Palarudhibi Teguh Makmur. This is a quantitative research involving 67 respondents as research samples. Sampling was done through a saturated sample technique. Collecting data through questionnaires distributed to respondents. The method of data analysis utilized an instrument test of reliability and validity, a test of classical assumptions, and a test of hypotheses using multiple linear regression analysis. The findings of this study indicate that job satisfaction and organizational commitment have a significant effect, either individually or jointly, on the organizational citizenship behavior of PT. Palarudhibi Teguh Makmur Focal Point Medan's employees by a margin of 25,7%.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Citra, Shavira Puspita Hasibuan, Febriyanti Marpaung, Nicholas Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Siregar, Onan Marakali Sumardy, Karina Dewi Tamara, Regina Dwi Putri Wahyuni, Winda Sri Wulandari, Audrey Yasmin, Ade Aurora Zulmaini, Suciana Putri