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All Journal Management Analysis Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Human And Education (JAHE) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Nana Dyki Dirbawanto, Nana Dyki
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALYSIS OF SERVICE BUSINESS GROWTH AND MARKETING STRATEGIES USED IN THE DIGITAL TECHNOLOGY ERA DURING THE COVID-19 PANDEMIC: (Case Study on PT. Sucofindo Medan) Nasution, Meirizka Miranda; Dirbawanto, Nana Dyki; Siregar, Onan Marakali
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 2 No. 2 (2023): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v2i2.569

Abstract

In the current era of the COVID-19 pandemic, people are expected to be able to engage directly in the digital world. As done by PT. Sucofindo Medan. Continuous technological innovation is the company's obligation to be able to compete with competitors. Therefore, PT. Sucofindo Medan must update the marketing strategy used. The aim of this research is to analyze the growth of the service business and marketing strategies used in the digital era during the COVID-19 pandemic at PT. Sucofindo. The theory used is to look at the company's Value Preposition which is connected to the marketing mix indicator. Based on the research results, it is known that the application of Value Preposition becomes a company evaluation based on the Customer Profile indicator, namely Customer Jobs, pains, and gains, which explain the desires and obstacles felt by consumers. The company provides solutions for Product and Services indicators, Gain Creators and Pain Relievers. The combination of Value Preposition Marketing Mix on company promotion indicators can be improved by developing many applications that can help potential customers, one of which is KSO-SCISI, which is able to monitor orders, receive payments, and accommodate customer feedback so that service is more optimal.
THE INFLUENCE OF SERVICE QUALITY AND ONLINE TICKET PURCHASE SYSTEM ON CUSTOMER SATISFACTION OF TRAIN SERVICE USERS: (A Study at PT. K.A Sribilah for the Medan-Rantauprapat Route) Sari, Mega Novita; Dirbawanto, Nana Dyki
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 1 (2023): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i1.831

Abstract

The low level of customer satisfaction at PT K.A generally arises because the quality of service provided is not in accordance with the expectations of railway customers. Low customer satisfaction will result in customers being reluctant to use rail transportation services. This study aims to analyze the influence of service quality and the online ticket purchasing system on customer satisfaction with Sribillah train services. The influence of the related variables, namely the quality of service and online ticket purchases, will be analyzed both partially and simultaneously on customer satisfaction. This study employs a quantitative research approach with an associative methodology. Sampling was done using purposive sampling techniques, involving 100 respondents as the research sample. Primary data for this study were obtained through the distribution of conventional questionnaires, and secondary data was gathered through a literature review. The analytical methods used include validity tests, classical assumption tests, reliability tests, multiple linear regression analysis, and hypothesis testing. The results of the research indicate that the service quality variable (X₁) and the online ticket purchasing system variable (X₂) both have a significant effect on customer satisfaction when considered separately. Furthermore, when these variables are considered together, they also have a significant impact on customer satisfaction. Based on the coefficient of determination test, there is a fairly strong relationship between service quality and online ticket purchases in influencing customer satisfaction, with an R value of 0.837. Through the adjusted R square, it is determined that service quality and online ticket purchases contribute to customer satisfaction by 31%.
PENGARUH HUMAN RELATION, DISIPLIN KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN RINTISAN (START UP) DSOCETY CABANG MEDAN Prayogi, Mugi Anggara; Dirbawanto, Nana Dyki
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.387

Abstract

This study aims to determine how Human Relations, Work Discipline, and Work Environment affect Employee Performance at the Medan Branch of DSociety Start Up Company. This research employed quantitative research techniques. The population used in this research was employees of the DSociety Medan Branch Start Up Company, with a sample size of 31 respondents. Purposive sampling was used in this research. The data was collected using a questionnaire and a Likert rating. The classical assumption test, multiple linear regression analysis, multiple correlation analysis, and SPSS hypothesis testing were used in this research. According to the findings of this research, Human Relations, Work Discipline, and Work Environment all have an impact on Employee Effectiveness. Based on the findings of the determination test, it was discovered that the Adjusted R Square value of 0,375 or equals 37.5%, implying that there is a direct correlation between the variables of Human Relations, Work Discipline, and Work Environment, and Employee Performance. The R Square value of 0,375 (37,5%) on the independent variables Human Relations, Work Discipline, and Work Environment has a simultaneous impact of 37,5% on the dependent variable, namely Employee Performance, while the rest is affected by other variables not examined by this research.
PENGARUH PERCEIVED QUALITY DAN PRICE DISCOUNT TERHADAP LOYALITAS PELANGGAN PADA APLIKASI GRABFOOD : (Studi pada Pengguna GrabFood Kota Medan) Hasibuan, Febriyanti; Dirbawanto, Nana Dyki
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 1 (2024): January 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i1.610

Abstract

The high demand for food and beverage consumption by the public has become a business opportunity which PT Grab Indonesia has realized by opening the Grabfood service feature, which is an online food and beverage delivery service feature. Grabfood's rapid development cannot be separated from PT Grab Indonesia's ability to attract customers, such as providing a perceived quality experience for customers and providing price discounts to create customer loyalty. This study aims to determine how the effect of perceived quality and price discount on Grabfood customer loyalty in Medan City on the Grab application. The research method used in this research is quantitative. The population in this study were Grabfood customers, the sample was determined to be 100 respondents with a sampling technique using purposive sampling. The results of this study indicate that perceived quality and price discount have a significant effect on customer loyalty. The results of this study indicate that perceived quality (X1) and price discount (X2) have a significant effect on customer loyalty (Y). Based on the results of the determination test, it is obtained that the Adjusted R Square value is 0.296 (29.6%) the perceived quality and price discount variables simultaneously have an influence of 29.6% on the dependent variable customer loyalty. while the rest is influenced by other variables not examined in this study.
Increased Productivity of Regional Potential-based MSMEs through Partnership Development Dirbawanto, Nana Dyki
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.17404

Abstract

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.
Penerapan Manajemen Strategi Dalam Upaya Optimalisasi Pendapatan Kelompok Binaan Dinas Koperasi UKM, Perindustrian & Perdagangan Kota Medan Nasution, Muhammad Arifin; Dirbawanto, Nana Dyki; -Rossevelt, Franklin Asido
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1282

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan peran penting dalam perekonomian Indonesia, khususnya dalam era digitalisasi yang semakin berkembang. UMKM tidak hanya berkontribusi pada peningkatan pendapatan masyarakat, tetapi juga membuka lapangan pekerjaan dan menjaga stabilitas ekonomi. Meskipun memiliki potensi besar, UMKM menghadapi berbagai tantangan, terutama dalam hal manajemen sumber daya manusia dan adaptasi terhadap teknologi digital. Penerapan manajemen strategi ini diperlukan untuk membangun strategi yang tepat dan efisien agar pelaku UMKM mendapatkan peningkatan pendapatan. Penelitian ini bertujuan untuk menyajikan strategi kewirausahaan dan praktik terbaik yang dapat diterapkan oleh pelaku UMKM guna meningkatkan kinerja bisnis mereka melalui pemasaran digital. Metode yang digunakan dalam penelitian ini meliputi survei, sosialisasi, pelatihan, dan pendampingan. Survei dilakukan untuk mengevaluasi masalah dan kebutuhan mitra UMKM, sementara sosialisasi awal dilakukan untuk memberikan informasi terkait masalah pembiayaan modal usaha. Pelatihan mencakup perubahan mindset dan perilaku, penggunaan aplikasi Grab Merchant, serta teknik pemasaran digital sebagai langkah pengimplementasian manajemen strategi dalam upaya optimalisasi pendapatan kelompok binaan dinas koperasi UKM, perindustrian & perdagangan di kota Medan. Pendampingan dilakukan sebagai bentuk keberlanjutan program pelatihan, termasuk monitoring dan kunjungan langsung ke pelaku UMKM. Internalisasi pengetahuan dan wawasan digital kepada pelaku UMKM dapat meningkatkan daya saing dan branding produk, efisiensi biaya operasional, serta adaptasi terhadap teknologi. Pelatihan dan pemberdayaan melalui program khusus terbukti efektif dalam memperkuat kapasitas manajemen sumber daya manusia di kalangan UMKM. Partisipasi dalam komunitas bisnis lokal juga membuka peluang bagi UMKM untuk memperluas jaringan profesional dan membangun kemitraan yang saling menguntungkan. Transformasi digital dan pemasaran digital merupakan solusi yang tepat untuk meningkatkan pendapatan UMKM dan membantu pemerintah dalam meningkatkan Produk Domestik Bruto. Pengabdian kepada masyarakat, melalui integrasi strategi kewirausahaan dan dukungan berkelanjutan, dapat memperkuat ekosistem bisnis lokal serta memperbaiki kualitas hidup pelaku UMKM.
EFFECT OF WORK LIFE BALANCE AND WORK ENVIRONMENT ON EMPLOYEES JOB SATISFACTION IN THE NURSING DEPARTMENT AT MITRA SEJATI GENERAL HOSPITAL MEDAN Wulandari, Audrey; Dirbawanto, Nana Dyki
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 2 No. 1 (2022): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v2i1.453

Abstract

This study aims to determine and analyze the effect of work-life balance and the work environment on employee job satisfaction in the nursing department of Mitra Sejati General Hospital Medan. This study uses an associative research method with a quantitative approach. The study population was 530 staff from Mitra Sejati General Hospital in Medan. Research sample consist of 85 nurses which obtained by purposive sampling. Direct distribution of a Likert-scaled questionnaire is used for data collection. The method of data analysis utilized an instrument test of validity, reliability, a classical assumption test, and a hypothesis test utilizing multiple linear regression analysis assisted by SPSS version 25. Based on the findings of the study, the work-life balance variable has a partial effect on job satisfaction, as indicated by t-statistic 4,447 > t-table 1,633. As indicated by the value of t-statistic 3,242 > t-table 1,633, the work environment variable has a partial effect on job satisfaction. Based on simultaneous testing, work-life balance and work environment has a simultaneous influence on job satisfaction variable with a value of F-statistic 7,277 > F-table 3,11, a R value of 0,588 and an Adjusted R Square value of 33%, while the remaining 67% is influenced by other factors not examined in this study.
Co-Authors -Rossevelt, Franklin Asido Annisa, Dian Citra, Shavira Puspita Hasibuan, Febriyanti Marpaung, Nicholas Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Pangabean, Sesylia Natali Br Prayogi, Mugi Anggara Rr Endang Sutrasmawati, Rr Endang Sari, Mega Novita Siregar, Onan Marakali Sumardy, Karina Dewi Tamara, Regina Dwi Putri Wahyuni, Winda Sri Wulandari, Audrey Yasmin, Ade Aurora Zulmaini, Suciana Putri