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All Journal International Journal of Business, Law, and Education SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Social and Humanities Studies
Rovanita Rama
Universitas Riau
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Peningkatan Inovasi Produk dan Promosi pada Kelompok Makanan Basah Gatot Wijayanto; Marzolina; Rovanita Rama; Arwinence Pramadewi; Sharnuke Asrilsyak
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): SABAJAYA: Jurnal Pengabdian kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengembangan usaha ekonomi kreatif merupakan salah satu program Pemerintah untuk mendukung peningkatan pertumbuhan ekonomi di Indonesia. Salah satu jenis ekonomi kreatif yang dapat dikembangkan adalah usaha sektor kuliner. Daerah Pekan Baru Riau memiliki potensi ekonomi kreatif yang dapat dikembangkan, terlihat dari banyaknya pelaku usaha kuliner yang memproduksi beragam jenis makanan cemilan. Salah satu usaha yang terdapat di Daerah Pekan Baru Riau ini adalah usaha kuliner Kue khas Riau yang tersohor adalah lopek bugi. Kue ini dulunya hanya bisa dinikmati oleh kaum bangsawan, namun seiring dengan berkembangnya zaman, kue dengan campuran beras ketan ini bisa nikmati sebagai sarapan atau ketika perayaan hari besar. Pengolahan produk lopek bugi. Kue yang ada saat ini masih menggunakan peralatan tradisional dan lingkup pemasarannya pun terbatas hanya di desa sekitar. Produk lopek bugi yang dihasilkan hanya terdiri dari dua pilihan rasa yaitu gurih dan manis yang dibungkus dengan kemasan produk yang masih sederhana. Oleh karena itu perlu dilakukan inovasi untuk menjadikan produk lopek bugi sebagai salah satu kuliner favorit yang diminati oleh masyarakat. Upaya yang dilakukan dalam program pengabdian masyarakat diantaranya adalah pelatihan cara pembuatan lopek bugi dengan pengembangan inovasi rasa dan seminar tentang teknik kreatif pengemasan produk dan strategi memasarkan produk di era milenial.
The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Gatot Wijayanto; Rovanita Rama; Jushermi Jushermi; Arwinence Pramadewi; Yutiandry Rivai; Deswita S
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
Use of Artificial Intelligence in HR Recruitment and Selection in Start-up Companies Rovanita Rama; Jasmin Jasmin; Arief Yanto Rukmana; Said Hamzali; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.976

Abstract

This bibliometric study analyzes the evolving landscape of human resource management (HRM), emphasizing the integration of technology into HR practices, particularly in recruitment and selection processes. Utilizing VOSviewer, the research maps the co-occurrence of keywords within a comprehensive dataset, revealing dominant themes, trends over time, and less explored areas. The analysis identifies core thematic clusters such as "human resource management," "recruitment," and "analytics," highlighting the significant focus on optimizing traditional HR functions through technological advancements. The study observes a marked shift in research trends, particularly influenced by the challenges posed by the COVID-19 pandemic, which accelerated the adoption of remote work technologies and digital HR tools. The visualization also identifies underexplored research opportunities in areas like "blockchain" and "internet," suggesting potential for groundbreaking research in enhancing HR operations. Furthermore, the network analysis underscores the importance of author collaboration in expanding the multidisciplinary scope of HRM research. This study contributes to the understanding of HRM's dynamic evolution and outlines strategic directions for future research, ensuring HR practices align with technological advancements and organizational needs.
Co-Authors Arief Yanto Rukmana Arnes Yuli Vandika Arwinence Pramadewi Deswita S Gatot Wijayanto Jasmin Jasmin Jushermi Jushermi Marzolina Said Hamzali Sharnuke Asrilsyak Yutiandry Rivai