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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan
Amelia Suci Pertiwi
Universitas Sangga Buana
Decision Sciences, Operations Research & Management

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Theoretical Review Study: Peran Dan Fungsi Manajemen Dalam Mengelola Bisnis Online Shop Amelia Suci Pertiwi; Dety Mulyanti
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.114 KB) | DOI: 10.59603/cuan.v1i1.16

Abstract

The role and function of management in managing a business which means managing an online shop business with management is to build good business performance, increase sales, and expand the market. Goals that can be achieved through online shop business management include: improving the quality of products and services, expanding marketing networks through social media and cooperation with other parties, building a loyal consumer community, using the right marketing mix, and utilizing technology to shape the entrepreneurial spirit through online shop business. The purpose of this theoretical review study is to find out how the role and function of management in managing an online shop business. The method used is a theoretical review study by analyzing and comparing existing theories. The result of this theoretical review study is its role and function, namely marketing strategy, human resource management, financial management, and business model canvas. In developing an online shop business, a canvas business model analysis can be carried out and the use of SWOT analysis techniques to determine the advantages, weaknesses, opportunities, and threats in the business currently owned. It can be concluded that the role of management is very important in the business world both offline and online. With the management can support parts of marketing, production, accounting, finance, and human resource management. For someone who is running an online shop business, it is also necessary to improve the quality of service to customers in selling quality products. So that in its implementation, it is necessary to carry out a business strategy to analyze the advantages, weaknesses, opportunities, and threats in the business currently owned.
Peran Human Capital Dalam Meningkatkan Kinerja Perusahaan Vip Paramarta; Devi Delvita; Refliza Yanti; Didik Udayana; Amelia Suci Pertiwi; Aep Saepudin
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i3.108

Abstract

This paper provides a literature review that focuses on the relationship between human capital and performance essentially at the firm level. Measurement of human capital is not intended to determine the intrinsic value of HR, but rather the impact of HR behavior on organizational processes. This measurement is important to determine the effectiveness of the company's strategy on how much the employee contributes to improving performance in an increasingly advanced business environment. says there are two main strengths why human capital measurement is the main center of attention in the business community. First, competition in the business environment is a result of the globalization of trade and the development of several key sectors such as telecommunications, transportation and financial services. Second, the rapid development of information technology, especially after the emergence of the internet. These two developments have dramatically changed the business structure and pushed intangible assets to play an increasingly important role for companies.
Co-Authors Aep Saepudin Dety Mulyanti Devi Delvita Didik Udayana Refliza Yanti Vip Paramarta