Muhamad Arief Ramdhany
Universitas Pendidikan Indonesia

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Exploring Organizational Factors, Academic Fraud Behaviors, and Academic Integrity of Accounting Students Muhamad Arief Ramdhany; Arvian Triantoro; Raden Dian Hardiana; Hari Mulyadi
Jurnal ASET (Akuntansi Riset) Vol 15, No 1 (2023): JURNAL ASET (AKUNTANSI RISET) JANUARI-JUNI 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v15i1.57025

Abstract

Main Purpose - The research objectives are to examine the relationship between organizational factors and academic fraud behaviors, to investigate the relationship between academic fraud behaviors and academic integrity, and to identify the most effective strategies for promoting academic integrity and preventing academic fraud behaviors among accounting education students in the university.Method - The research used a cross-sectional survey that collected data from 104 students of accounting education study program as population who have attended the course ‘Accounting Information System’, and using random sampling, 82 students participated. The data were collected using structured questionnaires that measured the study's constructs. Partial Least Square (PLS) was used to analyze the quantitative data.Main Findings - Organizational factors have a significant negative effect on academic fraud behaviors. Academic fraud behaviors have a significant negative effect on academic integrity. Organizational factors have a direct and an indirect effect on academic integrity through academic fraud behaviors.Theory and Practical Implications - The finding could have important implications for the university as an educational institution seeking to prevent or address academic misconduct by focusing on improving its organizational factors. The solid organizational factors of the university can mainly prevent academic fraud behaviors for students and teaching staff, leading to acceptable academic integrity for the students and teaching staff. Novelty - This study provides novel insights into the relationship between organizational factors, academic fraud behaviors, and academic integrity in the context of accounting education students in higher education.
Effect of Influencer Marketing and Green Marketing on Brand Awareness of Traditional Culinary SMEs in West Java Asep Muhamad Ramdan; Leonita Siwiyanti; Kokom Komariah; Muhamad Arief Ramdhany
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i3.66147

Abstract

The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment. In this article, we explore the effect of influencer marking and green marketing moderated by consumer trust in influencers on SMEs' brand awareness. The population framework in this study is more than 26,000 traditional culinary SMEs in West Java. The representative sample is 380 based on the calculation. Inferential analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM). The results find that influencer marketing positively affects both green marketing initiatives and brand awareness. Green marketing initiatives positively influence brand awareness, and consumer trust in influencers enhances brand awareness. Consumer trust in influencers also moderates the effects of both influencer marketing and green marketing initiatives on brand awareness. Additionally, green marketing initiatives mediate the relationship between influencer marketing and brand awareness, serving as a channel through which influencer marketing impacts brand awareness. These findings highlight the importance of influencer marketing, green marketing initiatives, and consumer trust in shaping brand awareness in a sustainable context.