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All Journal EkoBis ( Ekonomi & Bisnis ) E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Almana : Jurnal Manajemen dan Bisnis Procuratio : Jurnal Ilmiah Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Kumawula: Jurnal Pengabdian Kepada Masyarakat Syntax Idea JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) PENGARUH SISTEM KEUANGAN DAN KEBIJAKAN MONETER TERHADAP PERTUMBUHAN EKONOMI PADA ERA ORDE BARU DALAM PERSPEKTIF EKONOMI ISLAM Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ilmiah Wahana Pendidikan Ekuitas Jurnal Pnedidikan Ekonomi

Kokom Komariah

Universitas Muhammadiyah Sukabumi

Author-ID : 2713992

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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ANALISIS INVENTORY TURN OVER DALAM MENINGKATKAN PROFITABILITAS PADA MATAHARI DEPARTMENT STORE TBK Refi Sandria Oktapiadi; Kokom Komariah; Dicky Jhoansyah
Jurnal Ekonomi dan Bisnis Vol 20, No 2 (2019): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.20.2.62-71

Inventory turnover is an important thing that must be considered for each company, how muchinventory is rotating in one period. Because the more frequent inventory turnover, the moreprofit will be generated. The purpose of this study is to find out the Inventory Turn over analysisin increasing profitability at Matahari Department Store Tbk (LPPF) which is listed on theIndonesia Stock Exchange (IDX) for the period 2013 to 2017. This data uses secondary dataobtained from www.idx.co .id. The results of this study have fluctuations in sales from 2013 to2017. Which shows that inventory turnover at Matahari Department Store Tbk (LPPF) is lessoptimal and unstable so that it influences the ability of profits generated by the company.Keywords: Inventory Turn Over, Profitability

Komunikasi Pemasaran Sebagai Upaya Pelestarian Kain Batik Sukabumi Ayatullah Rosyadi; Erry Sunarya; Kokom Komariah
Syntax Idea Vol 2 No 10 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i10.618

Penelitian ini bertujuan untuk mengetahui bagaimana implementasi komunikasi pemasaran yang dilakukan oleh UMKM Pondok Batik Kreasi Sukabumi dalam mengupayakan pelestarian kain batik Sukabumi. Variabel pada penelitian ini yaitu bauran komunikasi pemasaran terhadap pelestarian kain batik Sukabumi. Metode yang digunakan yaitu metode kualitatif dengan pendekatan deskriptif, dengan melakukan observasi, wawancara, dan dokumentasi kepada pihak perusahaan. Hasil dari penelitian ini bahwa UMKM Pondok Batik Kreasi Sukabumi mengimplementasikan strategi komunikasi pemasaran. Namun masih ada beberapa faktor yang belum dilakukan dengan maksimal. Faktor tersebut tidak menjadi permasalahan yang besar karena faktor lain yang dapat menutupi kekurangan tersebut. Strategi komunikasi pemasaran yang dilakukan mampu melestarikan kain batik Sukabumi.

Analisis Kredibilitas Celebrity Endorser Dan Daya Tarik Iklan Terhadap Brand Awareness Nu Putri Novia Rizky; Kokom Komariah; Faizal Mulia
Syntax Idea Vol 2 No 7 (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i7.449

Penelitian ini bertujuan untuk menganalisis kredibilitas celebrity endorser dan daya tarik iklan terhadap brand awareness. Metode penelitian yang digunakan oleh penulis dalam penelitian ini menggunakan purposive sampling yang merupakan bagian dari teknik nonprobability sampling, yakni mahasiswa Universitas Muhammadiyah Sukabumi yang pernah melihat iklan Oppo sejumlah 100 orang. Teknik analisis yang digunakan penulis adalah menggunakan teknik analisis regresi linear berganda, koefisien kolerasi ganda, dan koefisien determinasi dan untuk pengujian hipotesis penulis menggunakan uji statistik secara parsial (uji t). Hasil penelitian menyatakan Celebrity Endorser berpengaruh positif secara parsial terhadap Brand Awareness pada Smartphone OPPO di Sukabumi. Daya Tarik Iklan berpengaruh positif secara parsial terhadap Brand Awareness pada Smartphone OPPO di Sukabumi.

Determinasi Emosional Merek Dan Kepercayaan Merek Terhadap Kepuasan Pelanggan Pada Skin Care Clinic selvi rahmawati; Asep M. Ramdan; Kokom Komariah
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.05.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study was to determine the emotional determination of brands and brand trust in customer satisfaction at skin care clinic. The research method used by the authors in this study is to use the sampling method included in the sample random sampling, by distributing questionnaires as much as 290 respondents to skin care clinic customers. The analysis technique used by the writer is to use multiple linear regression analysis techniques, multiple correlation coefficient and determination coefficient. And to test the hypothesis the author uses a statistical test partially (t test) and simultaneous test (f test). The results of the test coefficient of determination seen from the value (Adjusted R²) of 0.603 means that the influence of Emotional Brands and Brand Trust on Customer Satisfaction is 60.3% The remaining 39.7% is influenced by other factors not explained in this study. And based on the multiple correlation coefficient test seen from the R value of 0.606 shows that there is a very strong relationship between Emotional Brands and Brand Trust with Customer Satisfaction. Based on the f test the probability value sig. 0.00 <0.05 which means that together Emotional Brands (X1) and Brand Trust (X2) have a significant effect on Customer Satisfaction (Y). Based on the t test shows that Emotional Brands (X1) have a significant effect on Customer Satisfaction (Y), Brand Trust (X2) has a significant effect on Customer Satisfaction (Y). Keyword : Emotional Brands, Brand Trust, Customer Satisfaction.

ANALISIS MINAT MENGGUNAKAN BRI MOBILE (Survei Pada Nasabah Bank Rakyat Indonesia (Persero) Tbk. Kota Sukabumi) Larasati Dewi Hermawann; Kokom Komariah; R. Deni Muhammad Danial
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.06.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The research aims to measure how much influence the perception of ease of use, perceived usefulness and perceived security of interest in using. The variables used in this study are perceived ease of use (X1), perceived usefulness (X2), perceived security (X3) and interest in using (Y). The method used in this study uses a purposive sampling method by distributing questionnaires to 200 respondents of Bank Rakyat Indonesia customers in Sukabumi City. The analysis technique used is multiple linear regression measuring the effect partially and simultaneously. The results obtained indicate a positive and significant effect between perceived ease of use, perceived usefulness and perceived security of interest in using.

PERAN PROMOSI JABATAN TERHADAP PENINGKATAN PRODUKTIVITAS KERJA KARYAWAN (Studi pada PT. Star Comgistic Indonesia Kabupaten Sukabumi) fani Rismayanti; Faizal Mulia; Kokom Komariah
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.03.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

This research was conducted at PT. Star Comgistic Indonesia Sukabumi Regency which aims to find out the role of promotion in the work productivity improvement. The samples used were as many as 90 people / respondents taken at random. Sources of data obtained were using interview techniques and questionnaires. The method used in this research is descriptive and associative by using a quantitative approach. The results of the t-test study on the promotion promotion variable showed the t-value in this study was 5.733 with a significant value of 0.000, a significant value of 0.000 was smaller than 0.05 (0.000 <0.05). So the results of this study indicate that the role of promotion in increasing work productivity has a positive and significant.

Penerapan Budaya Organisasi terhadap Peningkatan Kinerja Karyawan pada CV. Desain & Bangunan Sukabumi Wita Aulia Munandar; Acep Samsudin; Kokom Komariah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24412

In an industrial world, organizational culture is an important element that must be highlighted in an industry because it can affect the performance of its employees. A company will have more advantages if its employees are able to work well in accordance with their main duties and functions, it can be dealt with by growing a good culture in order to provide examples of good ways of working for fellow employees. The purpose of this study is to determine how much influence the organizational culture of improving employee performance on the CV. Design & Building Sukabumi, with a population of CV employees. Sukabumi Design & Building. The population in CV. Sukabumi design & Building totaling 50 respondents, proving the results of this hypothesis using simple linear analysis, the results obtained from this study are, the results of the t test in this study amounted to 13,587 with a significant value of 0,000 significant value of 0,000 smaller than 0.05 (0,000 <0.05). From this it can be interpreted that there is a positive influence of organizational culture on employee performance in the CV. Sukabumi Design & Building.

Financial Performance Analysis Before and After the Initial Public Offering (IPO) Linda Novita Dewi; Dicky Jhoansyah; Kokom Komariah
Almana : Jurnal Manajemen dan Bisnis Vol 4 No 3 (2020): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

During the 2014 presidential election, the performance of the property sector, real estate, and construction of national buildings reached 55.76%. However, in the following year, the performance of the property, real estate, and building construction sector declined and continued until 2018. Therefore many companies from this sector decided to take the floor on the Indonesian stock exchange. with this, it is hoped that the financial performance of this sector will improve. The purpose of this study was to determine whether there was an increase or not in the financial performance of the property, real estate, and building construction sector which was conducted in IPO 2017 on the Indonesia stock exchange. The research method used in this study is quantitative. The sampling technique used was purposive sampling technique with predetermined criteria. and obtained four companies selected as research samples. Data analysis techniques used in this study are horizontal analysis with liquidity ratios, activities, solvency, and profitability ratio. the results of this study are there is an increase in financial performance after the IPO with solvency ratios and there is a decrease in financial performance after IPO with liquidity ratios, activity ratios, and profitability ratios

Financial Performance Analysis Using Inventory Turn Over Ratio, Receivable Turn Over Ratio, and Fixed Asset Turn Over Ratio Desta Riany; Nor Norisanti; Kokom Komariah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 1 (2021): April
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

In the cement sub-sector company on the Indonesia Stock Exchange from 2015 to 2018 cement sales increased but the profits that were earned always decreased. Activities in the company have an important role so that the company's financial performance is in good condition. The purpose of this study is to determine the company's financial performance in terms of its activities. The research method used is quantitative. The data analysis technique used is horizontal analysis with inventory turnover ratio, receivable turnover ratio, and fixed asset turnover ratio. The result of this research is that the decline in the company's financial performance is seen from inventory turnover, receivable turnover, and fixed asset turnover.

The Role of Social Media towards Competitiveness in Food and Beverage MSMEs Dema Puteri Ayu Cahyani; R Deni Muhammad Danial; Kokom Komariah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Competitive advantage is where a company can formulate strategies that are placed in a way that is more profitable than competitors. This research was conducted at food MSME companies in Sukabumi City, the purpose of this study was to understand and the influence of social media on competitive advantage. With the desire to realize competitive advantages in Food and Beverage MSMEs in Sukabumi City, a company that has advantages in its field is created and has featured in the eyes of consumers to win the market competition. The data analysis technique used is simple linear regression using a quantitative approach. With 40 respondents, namely the owners or managers of Food and Beverage MSMEs using the IBM SPSS Version 24 software. This research concludes that it shows the significant influence of social media variables on competitive advantage.

Co-Authors Acep Samsudin Acep Syamsudin Ahmad Pauzi Alicia Puteri Herdiany Alwi Noer Muhamad Andyta Rizki Octaviana Ane Emigia Kusuma Angellita Zulfa Ferrati Vutri Anisa Maramis Anisa Nur Oktaviani Anissa Fitria Damayanti Aris Juliansyah Asep M.Ramdan Asep Muhamad Ramdan Asriyanik . Aulia Asri Fawwazi Haryanto Ayatullah Rosyadi Bagus Muhammad Guntur Bima Zikrillah Haq Dara Almira Delen Alifian Noviansyah Dema Puteri Ayu Cahyani Deni Muhammad Danial Desi Permatasari Desta Riany Diah Nurul Fauzi Dicky Jhoansyah Dini Kartika Dini Kartika Egivzi Arya Exacta Erry Sunarya Erry Sunarya Faizal Mulia Z fani Rismayanti Febriansyah Kurniawan Fitria Juliani Fitriani Fitriani Galis Garnia Hana Diawati Hanna Friska P Friska P Ilfam Yaksi Intana Audri Frikatiani Larasati Dewi Hermawann Leonita Siwiyanti Linda Novita Dewi Lulu Luthfiani Lusi Susilawati M Rizal Maulana M. Riszhaldi Dwi Cahya N. Meilisya Nurfazzar Abdurohim Melati Putri Agustini Melinda Anastasya Mochamad Iqbal Zulfikar Mochammad Sigit Satibi Muhamad Arief Ramdhany Muhammad Dirham Muhammad Fauzan Mujahidy Mutiara Insani Mutiara Rayhan Fatyla Nor Norisanti Nu Putri Novia Rizky Nur Ilmi Octaviani Nur Siti Rahma Pika Listiawati Puji Atesya Rosyadi Putri Alisa Puspita Dewi Putri Salma Alifia R Deni Muhammad Danial R Muhammad Danial Rahayu Damayanti Ramdan Nurul Anwar Rana Putra Pamungkas Refi Sandria Oktapiadi Repita Pitriani Resa Nurmala Retla Della Rustawan Reza Aditya Nurmada Reza Eka Perdana Rifera Cita Adeba Rifki Ramdhan Rika Endah Budiharti Rin Rin Riyanti Risma Nurmilah Risma Nurmillah Rizki Akbari Rizky Anugerah Pratama Sahira Nurjehan Sally Oktaviani Sandra Ayu A Sansan Nurhasanah Sarif Hidayatullah selvi rahmawati Shalwa Mega Mega Utami Shasa Yuni Nofiani Sintia Anjani Siska Hestiana Siti Latifah Siti Nur Syipa Sopyan Saori Sulastri Fazriah Syifa Ikrima Fauziah Syifa Sofariah Syiffa Naimah Viscal Muhamad Khalis Wanda Meilanisari Widya Nindi Pratiwi Windi Yanti Wita Aulia Munandar Yoga Mudofar Bahri Yunie Mevia Zahra Syahmia Haidar Zia Rahmawati

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