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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat Journal of Tourism Sciences, Technology and Industry
naufal hibatullah
Institut Seni Indonesia Padangpanjang
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Pemasaran Produk Usaha Mikro Kecil Menengah (UMKM) di Era Digital Pada Batik Rang Minang Nitasri Murawaty Girsang; Khairunnisa Khairunnisa; naufal hibatullah
Batoboh: Jurnal Pengabdian Pada Masyarakat Vol 8, No 1 (2023): BATOBOH : JURNAL PENGABDIAN PADA MASYARAKAT
Publisher : Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/bt.v8i2.3695

Abstract

Pengabdian ini ditujukan untuk meningkatkan strategi pemasaran produk di era digitalisasi. Kegiatan pengabdian masyarakat dilakukan berupa pelatihan tentang branding strategy pada UMKM Batik Rang Minang Padang Panjang. Peserta yang hadir pada pengabdian ini bukan hanya dihadiri oleh anggota UMKM Batik Rang Minang, tetapi juga dihadiri oleh beberapa UMKM lainnya dari kota Padang Panjang. Kegiatan dilaksanakan selama satu hari pada Tanggal 26 Desember 2022. Adapun metode yang digunakan dalam pengabdian ini adalah metode ceramah dan tanya jawab, metode demonstrasi serta metode presentasi. Pelatihan dilakukan dengan lima tahap yang meliputi pembukaan Pembukaan dan Penjelasan tentang Pelatihan Pemasaran Produk, pemaparan materi dengan ceramah dan tanya jawab, demonstrasi, presentasi hasil dan evaluasi. Selama kegiatan berlangsung, para anggota UMKM sangat antusias mendengarkan materi yang dipaparkan dan mempraktekkan materi penyusunan kalimat copywriting yang benar dan mempresentasikan didepan anggota UMKM lainnya. Hasil dari pengabdian ini para pelaku UMKM memiliki kemampuan untuk menyusun strategi pemasaran/promosi yang baik di era digital dan mampu meningkatkan kualitas konten media sosial yang telah dipilih yang dijadikan sarana pemasaran produk sehingga dapat menguasai pasar dan mampu bersaing dengan para competitor.
Kontribusi Wisata Spiritual Terhadap Perekonomian Bali : Studi Pada Wisata Spritual Tirta Empul di Kabupaten Gianyar Naufal Hibatullah; Fernando Fasandra; Siska Mitria Nova
Journal of Tourism Sciences, Technology and Industry Vol 1, No 2 (2022): JTSTI-Journal of Tourism Sciences, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v1i2.3247

Abstract

In the last 10 years the development of tourist travel trends has been marked by the emergence of motivation and patterns of new travel, towards alternative or special interest tourism. Spiritual tourism is a new trend in the world of tourism which tends to increase.This paper uses the documentation method. The focus in this paper is to seek the contribution of spiritual tourism to the Balinese economy. located at Tirta Empul Temple, Gianyar Regency, Bali Province.The results of this paper show the direct economic benefits of spiritual tourism in Tirta Empul are the income received by business unit owners, inns and travel agents. The indirect economic benefits of spiritual tourism in Tirta Empul are workers and suppliers who work in tourism businesses and services in the area. The continued economic benefit of spiritual tourism in Tirta Empul is expenditure by workers who work in the area of the tourist attraction.
POTENSI DAYA TARIK WISATA PADA MASJID AL-HAKIM KOTA PADANG Fernando Fasandra; Naufal Hibatullah; Siska Mitria Nova
Journal of Tourism Sciences, Technology and Industry Vol 2, No 1 (2023): JTSTI- Journal Of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v2i1.3734

Abstract

Al-Hakim Padang Mosque has the main function as a place of prayer for Muslims, but now it is also being used as a tourist destination. The phenomenon of utilizing the Mosque as a tourist destination needs to be studied so that the Jam'ah of the Mosque who are praying is not disturbed and the Tourism Attraction can be managed. This research aims to identify the Tourism Attraction of Al-Hakim Mosque in Padang City for tourists who have visited. This research uses qualitative methods with conclusions in the form of descriptive results. Data analysis refers to the Miles model with data reduction and narrative data presenting. Data collection was made by using observation, documentation, and interviews with 15 informants with details, 10 tourists, 1 manager of the Al-Hakim Mosque, 1 parking attendant of the Al-Hakim Mosque, 2 local street peddlers around the Al-Hakim Mosque. The results of this study showed that the Padang AlHakim Mosque has a tourist attraction in terms of location, spiritual activities, beach views, facilities, and mosque architecture.
Co-Authors Fernando Fasandra Khairunnisa Nisa Nitasri Murawaty Girsang Siska Mitria Nova Siska Mitria Nova