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All Journal West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Science Information System and Technology West Science Nature and Technology
Frans Sudirjo
University of 17 August 1945 Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Social Sciences

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Journal : West Science Interdisciplinary Studies

 1 
Assessing Factors Influencing Online Shopping Adoption Among Indonesian Consumers: A Quantitative Study Frans Sudirjo; Indra Tjahyadi
West Science Interdisciplinary Studies Vol. 1 No. 05 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.733 KB) | DOI: 10.58812/wsis.v1i05.73

Abstract

The adoption of online shopping has significantly increased in recent years, particularly in developing countries such as Indonesia. This study aims to assess the factors influencing the adoption of online shopping among Indonesian consumers. A quantitative research approach was used, and data were collected from 350 Indonesian consumers through a structured questionnaire. The results indicate that perceived usefulness, perceived ease of use, website design quality, trust in online shopping, online shopping experience, and website security are significant factors influencing online shopping adoption among Indonesian consumers. These findings suggest that online retailers and marketers should focus on enhancing the user-friendliness and safety of their online shopping platforms to increase consumer trust and adoption. Additionally, policymakers should consider further investing in improving e-commerce infrastructure and growing awareness about the benefits of online shopping to promote the adoption of online shopping among Indonesian consumers.
Exploring the Influence: A Bibliometric Analysis of Social Media Marketing in the Digital Era Frans Sudirjo; Selvia Junita Praja; Syamsu Rijal
West Science Interdisciplinary Studies Vol. 1 No. 06 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i6.104

Abstract

This study presents a bibliometric analysis of the term "social media marketing" to explore the growing trends, key contributors, and thematic focus in the academic literature. Social media marketing represents the integration of social media utilization practices and principles into marketing strategies and activities, highlighting the growing importance of technological developments to economic practices in the use of social media. This research examined 980 articles with themes related to marketing management. In the context of this study, we concluded that marketing management articles were classified into twelve clusters. Marketing management research trends related to social media are of great interest to research on the marketing side. There are several topics that frequently appear in publications, such as the social media marketing perspective of one variable against another.
Co-Authors Budi Mardikawati Chevy Herli Sumerli Dian Anggara Kartika Sari Dila Padila Eva Desembrianita Haruni Ode Indra Tjahyadi Iswanto Apri Nugroho Loso Judijanto Salwa Auliya Selvia Junita Praja Septianti Permatasari Palembang Syamsu Rijal Yokie Radnan