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All Journal Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Nusantara Berbakti
M. Fernanda Abuzar Zuhri
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Pemanfaatan Media Sosial Instagram Untuk Digital Marketing Pada UMKM Bakso Dan Es Campur “Family” Di Kota Blitar Salsa Febiola Gading Wijaya; Riska Faulia Rahma; Krisna Bahrul Ulum; Gideon Setyo Budiwitjaksono; Daisy Marthina Rosyanti; M. Fernanda Abuzar Zuhri
Jurnal Pengabdian Pada Masyarakat Indonesia Vol 2 No 3 (2023): Juni : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Universitas Gajah Putih, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jppmi.v2i3.663

Abstract

The advancement of technology has a significant impact on human existence, and one example of this is information technology, which offers a variety of advantages to the process of creating a business. The information technology in question is known as digital marketing, and its primary purpose is to promote the dissemination of commercial items through various online media, including social media platforms like Instagram. This service takes a comprehensive approach by way of the socialisation component of the intense approach method. According to the findings of this service, there are a number of promotional activities that are carried out by Bakso & Es Campur "Family" business players. One of these activities is the utilisation of the social media platform Instagram. Businesses who sell Bakso & Es Campur "Family" may find it simpler to engage in extensive marketing endeavours if they make use of the numerous tools that can be utilised on Instagram. Some of these capabilities include Instagram feeds, Instagram stories, and Instagram Ads. In this scenario, the efficacy of promotion is also examined in order to reach the target market. The Return on Investment formula is utilised in order to gain an understanding of the impact that investment plays. Social Media, Instagram, Digital Marketing
Pemanfaatan Hasil Budidaya Markisa (Passiflora Edulis) Sebagai Inovasi Produk Dari Kelompok Wanita Tani Citra Lestari Kelurahan Karangsari Kecamatan Sukorejo Kota Blitar Isfia Diana Putri; Zulfa Novita Sari; Natasya Anggraeni; M. Ghulam Dzaki Abdilla; Gideon Setyo Budiwitjaksono; M. Fernanda Abuzar Zuhri
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.174

Abstract

KWT Citra Lestari is one of the Women Farmer Groups that owns passion fruit commodities in Karangsari Village, Sukorejo District, Blitar City. The next product that has been done by KWT Citra Lestari members is to make passion fruit into passion fruit syrup. At least processed passion fruit, so new innovations for passion fruit appear. This new innovation aims to foster an entrepreneurial spirit in KWT Citra Lestari and the community. This new innovation is to make processed products from Passion Fruit Jam, where the product is made with natural sugar preservatives. Making passion fruit jam must pay attention to the maturity level of the fruit so that the resulting jam tastes appropriate. The shelf life of passion fruit jam at room temperature and the refrigerator has a different mass.
Co-Authors Budiwitjaksono, Gideon Setyo Daisy Marthina Rosyanti Isfia Diana Putri Krisna Bahrul Ulum M. Ghulam Dzaki Abdilla Natasya Anggraeni Riska Faulia Rahma Salsa Febiola Gading Wijaya Zulfa Novita Sari