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All Journal Jurnal Nusantara Berbakti Jurnal Abdimas Indonesia
Natasya Anggraeni
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pemanfaatan Hasil Budidaya Markisa (Passiflora Edulis) Sebagai Inovasi Produk Dari Kelompok Wanita Tani Citra Lestari Kelurahan Karangsari Kecamatan Sukorejo Kota Blitar Isfia Diana Putri; Zulfa Novita Sari; Natasya Anggraeni; M. Ghulam Dzaki Abdilla; Gideon Setyo Budiwitjaksono; M. Fernanda Abuzar Zuhri
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.174

Abstract

KWT Citra Lestari is one of the Women Farmer Groups that owns passion fruit commodities in Karangsari Village, Sukorejo District, Blitar City. The next product that has been done by KWT Citra Lestari members is to make passion fruit into passion fruit syrup. At least processed passion fruit, so new innovations for passion fruit appear. This new innovation aims to foster an entrepreneurial spirit in KWT Citra Lestari and the community. This new innovation is to make processed products from Passion Fruit Jam, where the product is made with natural sugar preservatives. Making passion fruit jam must pay attention to the maturity level of the fruit so that the resulting jam tastes appropriate. The shelf life of passion fruit jam at room temperature and the refrigerator has a different mass.
Pengembangan UMKM Rengginang Bu Anik Melalui Strategi Branding Natasya Anggraeni; Eko Purwanto
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.102

Abstract

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.
Co-Authors Budiwitjaksono, Gideon Setyo Eko Purwanto Isfia Diana Putri M. Fernanda Abuzar Zuhri M. Ghulam Dzaki Abdilla Zulfa Novita Sari