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All Journal JURNAL LENTERA AKUNTANSI Jurnal Akademi Akuntansi Indonesia Padang
Titah Rahmawati
Universitas Pamulang
Computer Science & IT Economics, Econometrics & Finance

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PENGARUH BIAYA PENDIDIKAN, BIAYA PELATIHAN DAN BIAYA PROMOSI TERHADAP TINGKAT PENJUALAN PADA SEKTOR ROKOK (STUDI KASUS PT. GUDANG GARAM. TBK) Ririn Sari Dewi; Titah Rahmawati; Hidayatul Mu’arifin
JURNAL LENTERA AKUNTANSI Vol 8, No 1 (2023): JURNAL LENTERA AKUNTANSI, MEI 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v8i1.849

Abstract

This study aims to analyze the effect of education, training, and promotion costs on the level of sales at PT Gudang Garam Tbk. The research method used is hypothesis testing using multiple linear regression. The data used in this study is the financial data of companies listed on the stock exchange. The analysis results show that training costs influence sales but are not significant. This is indicated by a significance value of 0.619, more significant than the significance level of 0.05 (5%). In addition, advertising costs also influence sales with a significance value of 0.236. However, the effect of education, training, and advertising costs on sales is insignificant. In addition, the analysis results also show that the regression model used has an accuracy rate of 58.7% which is explained by the independent variables. Companies can consider managing education, training, and promotion costs more effectively to increase their sales levels. Future research can involve other variables that affect sales and use a larger sample to obtain broader generalizations. Key words: Education and Training Costs, Promotion Costs, Sales
Pengaruh Penyajian Laporan Keuangan, Aksesibilitas Laporan Keuangan Terhadap Akuntabilitas Publik (Studi Empiris Pada Pemerintah Daerah Kabupaten Agam) Sri Yuli Ayu Putri; Titah Rahmawati
Jurnal Akademi Akuntansi Indonesia Padang Vol. 3 No. 1 (2023)
Publisher : LPPM Akademi Akuntansi Indonesia Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/nd6jd515

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penyajian laporan keuangan, aksesibilitas laporan keuangan dan pengawasan fungsional terhadap akuntabilitas publik pada badan dan dinas yang tergabung dalam organisasi perangkat daerah di Pemerintah Kabupaten Agam baik secara parsial maupun secara simultan. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu dengan menggunakan kuesioner. Metode analisis data dalam penelitian ini menggunakan regresi berganda. Hasil penelitian ini menunjukkan bahwa: 1) Berdasarkan uji t diketahui bahwa variabel penyajian laporan keuangan berpengaruh terhadap akuntabilitas publik. 2) Berdasarkan uji t diketahui bahwa variabel aksesibilitas laporan keuangan berpengaruh terhadap akuntabilitas publik. 3) Berdasarkan uji F diketahui bahwa variabel penyajian laporan keuangan, aksesibilitas laporan keuangan, berpengaruh secara simultan terhadap akuntabilitas publik.
Co-Authors Hidayatul Mu’arifin Ririn Sari Dewi Sri Yuli Ayu Putri