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All Journal Jurnal Pengabdian Teratai Management Analysis Journal
Yuli Harwani
Universitas Mercu Buana
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGY OF SALES VOLUME EXPANSION FOR MSME GROUP IN BANTARJAYA VILLAGE, RANCABUNGUR - BOGOR Daru Asih; Yuli Harwani; Yanto Ramli; Yusliza Mohd Yussoff; Eko Tama Putra Saratian; Mochamad Soelton
Jurnal Pengabdian Teratai Vol 4 No 1 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i1.735

Abstract

The main problem of a small industry is not only to achieve a stable high level of performance but also to maintain a position in the market while competing with all the unexpected challenges that will come. the situation in Bantarjaya Village, several problems can be formulated as obstacles. These problems include how to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. Efforts to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. this needs to be done by providing knowledge and skills in applying pilot-based marketing management methods to increase revenue. And support coaching motivation and managerial and entrepreneurial skills. Currently, MSMEs spread across Bantarjaya Village are a reference in producing processed snacks. Like, dodol, rangginang, and other pastries, in the home food product industry. Trading services are of course very important so that society continues to develop in a better direction. However, until now his team together with all the human resources of the Bantarjaya village government have continued to struggle to achieve unfinished work programs. Business continuity is a non-static phenomenon due to several reasons such as global climate conditions, scarce resources, insecure and competitive global scenarios, imminent population increase, political instability, economic crises, and innovative new technologies in the world.
Management's Impact on Micro, Small, and Medium Enterprise (MSME) Development in Tourism: Driving Local Economic Growth in Lebak District Eka Prasetiawan; Dudi Permana; Yuli Harwani; Yanto Ramli
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2969

Abstract

This study aims to investigate the role of management in the development of Micro, Small, and Medium Enterprises (MSMEs) in the tourist sector as a catalyst for local economic development in the Lebak District. The study` takes a qualitative methodology, with government agencies and MSME actors in Lebak District serving as research informants. The findings emphasize the importance of effective management techniques in the development and growth of MSMEs operating in tourist attraction regions. Strong government support through local rules, streamlined licensing procedures, and the availability of suitable business locations are all important elements impacting MSME development. However, problems such as limited availability to raw materials, marketing limits, and financial constraints. It is crucial to focus on improving management competencies for the MSME actor  in order to handle these difficulties and boost MSME development. This includes assisting with infrastructure development, developing human resource skills, and encouraging collaboration among government agencies, local communities, and MSME actors. Furthermore, the government should make the finance more accessible and provide business training programs to empower MSMEs in the tourism sector and drive local economic growth in the Lebak District. Effective management practices are critical for guaranteeing MSMEs' long-term viability and competitiveness in the fast-paced tourist business.
Co-Authors Daru Asih Dudi Permana Eka Prasetiawan Eko Tama Putra Saratian Mochamad Soelton Yanto Ramli Yusliza Mohd Yussoff