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All Journal Jurnal Siasat Bisnis MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business International Journal of Supply Chain Management Jurnal Doktor Manajemen (JDM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Teratai Journal of Business Studies and Management Review
Daru Asih
Universitas Mercu Buana
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The effectiveness of social media based on photo and video sharing to-wards online purchase intention Daru Asih; Teofilus Teofilus; Timotius FCW Sutrisno; Cynthia Yoana
Jurnal Siasat Bisnis Vol 24, No 2 (2020)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Internet users in Indonesia have reached 88.1 million and around 79 million are active social media users. The high phenomenon of using social media which is considered quite effective for promotion and sales is used by marketers in developing their business through online marketing on social media, one of which is Instagram. Instagram becomes one of the favorite social media that can help companies simplify their business products and services. Through Instagram, entrepreneurs can interact with consumers by sharing photos and videos. For some people, online purchases made through Instagram are considered more effective and efficient in creating online purchase intentions. The purpose of this research is to find out whether Instagram's social media marketing can influence interest in buying online through mediating variables of brand awareness, value awareness, and price awareness. The research method used is quantitative research with partial least square analysis. This study used a questionnaire and was measured with a Likert scale on 240 respondents of SME's customers. The results of this study indicate that Instagram social media marketing can make online purchase intentions without additional assistance by mediating variables brand awareness, value awareness, and price awareness.
Sustainable Marketing of Healthcare in Indonesia with Religiosity and Health Promotion Clean Healthy Lifestyle Erlina Puspitaloka Mahadewi; Ahmad Hidayat Sutawidjaya; Daru Asih; Ngadino Surip; Arman Harahap
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3890

Abstract

Health promotion has received a boost that includes actions at the individual and community levels, strengthening health systems and multi-sectoral partnerships that can be directed at specific health conditions in pandemic. It should also include a settings-based approach to promoting health in specific settings such as schools, hospitals, workplaces, residential areas and communities. Health promotion needs to be built into all policies and if used efficiently will result in health marketing outcomes for healthcare providers and positive behavior change in clean healthy lifestyle. The results of this study indicate that the patient's perception of a clean and healthy life based on the benefit dimension is 89.50%, based on the trust dimension 83.35%, the patient's perception is based on the risk dimension 81.55%, the patient's perception is based on the 85.22% religiosity dimension, and patient satisfaction, in generally common perception is 84.90%. Global acceptance that health promotion and clean and healthy lifestyle (CHLB) behavior in social marketing science is determined by many factors outside the health system. Healthcare issues can be effectively addressed with a holistic approach by empowering individuals and communities to take action for their health.
Innovation Capability towards Business Performance trough Company Resources Industry Creatif Handycraft in Bali Ni Nyoman Kerti Yasa; Made Setini; Daru Asih; Putu Laksmita Dewi Rahmayanti; Ni Luh Wayan Sayang Telagawathi; I Nyoman Rasmen Adi
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This study aims to explain the role of innovation capability in mediating company resources on business performance to overcome the gaps in internal human resource relations which are unable to provide a strategic composition that improves the performance of the business. Determination of the sample in this study using a purposive sampling method with a sample of 120 respondents and data collection was carried out by distributing questionnaires which were measured using a Likert scale. The data analysis techniques used in this research are Path Analysis and Sobel Test to test the hypothesis about the role of mediation. The results showed that company resources had a positive and significant effect on business performance. Company resources also have a positive and significant effect on innovation capabilities. Furthermore, innovation capability has a positive and significant effect on business performance and innovation capability can partially mediate the influence of company resources on business performance. The implication of the research results is to develop the previous theory about RBV which emphasizes the role of intangible resources that can lead companies to achieve competitive advantage. In this study, the company resource variables, both tangible and intangible, can influence their ability to compete by increasing innovation capabilities and having an impact on improving business performance. Also, the practical implications are providing input to SME businesses in the handicraft sector to always develop their resources thoroughly so that innovation capabilities are higher and ultimately have an impact on business performance.
Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude Yanto Ramli; Daru Asih; Mochamad Soelton
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10141

Abstract

Indonesia has been taking serious attention concerning the disposal of plastic waste in the ocean. Terrible data concerning plastic trash in the Ocean, harm and kill lots of animals around the ocean where plastic waste was found in the stomach of the sea animals. The purpose of this study is to analyze and implement green marketing in the fast food restaurants to promote and educate customers about the dangers of using plastic products and reduce them from the fast food restaurants. The research is to analyze the customer behavior and attitude towards their purchase decision in relating to green marketing as the intervening variable. The data collection is done through distribution of questionnaire, where the population is consisted of customers from KFC restaurants in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that customer behavior and customer attitude have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer attitude. The results show that the KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually based on their behavior it start to increase after implementing green marketing and to educate them the danger of plastic waste and the limitation of plastic products in the restaurants.
THE CONSTRUCTION OF RELIGIOSITY ROLE IN CAUSALITY RELATIONSHIP WITH CONSUMER BEHAVIOR INTENTION Daru Asih; Ridho Bramulya Ikhsan; Nurul Komara Fajrin; Fadhila Dhia Malihah
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.185 KB) | DOI: 10.22437/jbsmr.v5i1.16405

Abstract

This study is intended to examine the role of religiosity in the causal relationship between the use of Instagram social media and the behavioral intentions of consumers towards culinary products, whether the role of the construct of religiosity in the relationship mediates or moderates. In addition, the purpose of this study was to examine the effect of using advertising through social media, in this case, Instagram, on the behavioral intentions of consumers on SME culinary products. The survey was conducted on 200 respondents using Instagram using the purposive sampling technique. Data analysis was performed using Structural Equation Modeling, with Smart PLS program.
STRATEGY OF SALES VOLUME EXPANSION FOR MSME GROUP IN BANTARJAYA VILLAGE, RANCABUNGUR - BOGOR Daru Asih; Yuli Harwani; Yanto Ramli; Yusliza Mohd Yussoff; Eko Tama Putra Saratian; Mochamad Soelton
Jurnal Pengabdian Teratai Vol 4 No 1 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i1.735

Abstract

The main problem of a small industry is not only to achieve a stable high level of performance but also to maintain a position in the market while competing with all the unexpected challenges that will come. the situation in Bantarjaya Village, several problems can be formulated as obstacles. These problems include how to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. Efforts to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. this needs to be done by providing knowledge and skills in applying pilot-based marketing management methods to increase revenue. And support coaching motivation and managerial and entrepreneurial skills. Currently, MSMEs spread across Bantarjaya Village are a reference in producing processed snacks. Like, dodol, rangginang, and other pastries, in the home food product industry. Trading services are of course very important so that society continues to develop in a better direction. However, until now his team together with all the human resources of the Bantarjaya village government have continued to struggle to achieve unfinished work programs. Business continuity is a non-static phenomenon due to several reasons such as global climate conditions, scarce resources, insecure and competitive global scenarios, imminent population increase, political instability, economic crises, and innovative new technologies in the world.
LITERATURE REVIEW: PERAN MEDIA SOSIAL DALAM PEMASARAN FILM INDONESIA: ANALISIS KEPUASAN DAN NIAT BELI PENONTON Muhammad Fadheel Djamaly; Djumarno Djumarno; Rina Astini; Daru Asih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 3 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i3.706

Abstract

This literature review article discusses the role of social media in Indonesian film marketing with a focus on analyzing audience satisfaction and purchase intent. This study was conducted to see the extent to which the use of social media can affect audience satisfaction and purchase intention towards Indonesian films. The method used in this study is to conduct a literature study of previous studies related to the role of social media in film marketing. In its analysis, the study found that the use of social media can increase audience satisfaction and also influence their purchase intention towards Indonesian films. Previous studies have shown that the use of social media can provide more complete and faster information about upcoming films, as well as provide a more interactive experience for viewers. With more complete and interactive information, viewers feel more satisfied with the viewing experience, and have a greater tendency to buy tickets for the film. In addition, the study also found that social media use can influence viewers' purchase intent through the influence of movie recommendations and reviews by other social media users. The more people who recommend and give positive reviews about the film on social media, the greater the audience's buying intention to watch it. In conclusion, the study shows that the use of social media plays an important role in the marketing of Indonesian films, and can affect audience satisfaction and purchase intent. Therefore, film producers in Indonesia can utilize social media more effectively in their film marketing campaigns to increase audience satisfaction and purchase intent.
The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products) Putri Rakhmatia Nabahani; Daru Asih; Fadhila Dhia Malihah; Nurul Komara Fajrin
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.014

Abstract

Objectives This study aims to determine green advertising on purchase intention in buying environmentally friendly products through mediating environmental attitudesMethodology: This research employed a causality research design, utilizing a quantitative approach. Data were collected through a questionnaire distributed via Google Forms to residents of DKI Jakarta. Sampling was conducted using the Non-Probability Sampling technique, specifically employing a purposive sampling method. The sample size for this study was 100 participants. Subsequently, the questionnaire responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, facilitated by SmartPLS 3.0 software.Finding: The results of this study found that Garnier’s green advertising and environmental attitudes had a positive and significant effect on purchase intentions in buying Garnier’s environmentally friendly product, and environmental attitudes had a positive and significant effect in mediating green advertising towards purchase intention in buying environmentally friendly product.Conclusion: The better implementation of green advertising increases consumer interest in buying environmentally friendly products, the higher the consumer's environmental attitude, and the greater the individual's interest in buying environmentally friendly products. 
Strategy for Revisit Intention Saba Baduy Culture Didy Ika Supryadi; Taufan Handika; Daru Asih; Himawan Sutanto; Shine Pintor Siolemba Patiro; Dori Heza Morales
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i3.009

Abstract

Objective: The purpose of this study was to examine the effect of Service Quality, Destination Image, and Local Wisdom on Revisiting Saba Baduy Culture with Electronic Word of Mouth as an intervening variable.Methodology: This research was conducted using primary data, namely by distributing questionnaires online via Google form and disseminating through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling. The population in this study was 115 respondents who were visitors to Saba Baduy spread across the Jakarta, Bogor, Bekasi, and Tangerang areas. The data was processed using Partial Least Square (Smart-PLS) version 3.2.9.Finding: The Baduy people are very careful with their customs and protect the natural surroundings. As they are aware that they live with nature and coexist with nature. The original Baduy tribe consists of the Inner Baduy and Outer Baduy. The Baduy tribe still maintains traditions, and customs and is anti-modern in terms of clothing, lifestyle, and others.Conclusion: An interesting conclusion found that when stakeholders build adequate infrastructure, this becomes something that does not reflect the authenticity of Baduy culture itself. On the other hand, tourists who want to return to the Baduy Traditional Villages since they want to experience nature which is still beautiful and serene, see the unique culture and local wisdom which is still very traditional, and experience the lifestyle of the Baduy people without modernization as it is seen as unique and interesting.
Co-Authors Ahmad Hidayat Sutawidjaya Arman Harahap Cynthia Yoana Didy Ika Supryadi Djumarno Djumarno Dori Heza Morales Eko Tama Putra Saratian Erlina Puspitaloka Mahadewi Fadhila Dhia Malihah Fadhila Dhia Malihah Febry, Timotius Himawan Sutanto I Nyoman Rasmen Adi Made Setini Mochamad Soelton Muhammad Fadheel Djamaly Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Nyoman Kerti Yasa Nurul Komara Fajrin Putri Rakhmatia Nabahani Rahmayanti, Putu Laksmita Dewi Ridho Bramulya Ikhsan Rina Astini Shine Pintor Siolemba Patiro Taufan Handika Teofilus Teofilus, Teofilus Yanto Ramli Yuli Harwani Yusliza Mohd Yussoff