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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Applied Management Studies
Luh Kadek Budi Martini
Sekolah Tinggi Bisnis Runata
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DIGITAL MARKETING DAN PERANAN ELECTRONIC WORD OF MOUTH SERTA INOVASI PRODUK PARIWISATA PENGARUHNYA TERHADAP LOYALITAS WISATAWAN DI MUSEUM GEOPARK BATUR KINTAMANI Luh Kadek Budi Martini; Ni Putu Widiastuti; Komang Sri Wahyuni Prabawathi
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.77

Abstract

Batur Geopark is a geological tourism area located in Bangli Regency, Bali. This area is famous for its natural beauty, including Mount Batur which is the icon of the area. Another thing that attracts destinations in this area is the Batur Geopark Museum. Batur Geopark has long been a popular tourist destination. With this popularity, the visits to this destination area are quite high. Likewise, with the Batur Geopark Museum. With the high intention of tourists to visit, it is necessary to make efforts to maintain tourist loyalty. The purpose of this study was to analyze the effect of digital marketing, e-word of mouth, product innovation on the loyalty of Batur Geopark museum tourists. The location of this research is the Batur Kintamani Geopark Museum located on Jalan Raya Penelokan, Kintamani, Bangli, Bali Province. The method of determining the sample using random sampling with the slovin formula, with a total sample of 100 respondents. The data collection method in this study used a questionnaire with a scale likert (5 scale). The data analysis technique used is multiple linear regression analysis. The results showed that digital marketing has a positive and significant effect on tourist loyalty. The role of e-WOM has a positive and significant effect on tourist loyalty. Tourism product innovation has a positive and significant effect on tourist loyalty. Digital marketing, the role of e-WOM and tourism product innovation have a positive and significant effect on tourist loyalty.
The Influence of Job Satisfaction, Job Conflict and Work Stress on Employee Performance in The Council of Representative Office Ratnawita Ratnawita; Zulkifli; Luh Kadek Budi Martini; Fitri Nur Mahmudah; Syahribulan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1487

Abstract

This study intends to examine the relationship between workplace conflict, stress, and employee performance. The Slovin technique was employed to determine the sample size for this study, and a margin of error of 10% was used, resulting in the usage of 60 individuals as the research sample. Multiple linear regression is the data analysis method used, and the SPSS program is used. According to the study's findings, employee performance is impacted by work conflict, stress, and job satisfaction all at once. Work conflict, stress, and job satisfaction are all shown to have an impact on employee performance.
Co-Authors Fitri Nur Mahmudah Komang Sri Wahyuni Prabawathi NI PUTU WIDIASTUTI Syahribulan Zulkifli Zulkifli