Article Per Year (5 Year)
p-Index From 2019 - 2024
2.808
P-Index
This Author published in this journals
All Journal Society Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Ekuivalensi International Journal of Business Economics (IJBE) Enrichment : Journal of Management Janaka : Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi ProBisnis : Jurnal Manajemen Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Social Science Journal of Management Accounting, Tax and Production
Martin Martin
Universitas Mahkota Tricom Unggul
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal Of Science, Technology

 1 
Electronic Word-Of-Mouth (E-Wom) Model and Consumer Decisions on Pantai Cermin Tourism Ahmad Rivai; Fiqrida Amalia; Sabaruddin Chaniago; Martin Martin; Nasib Nasib
International Journal of Science, Technology & Management Vol. 3 No. 6 (2022): November 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i6.641

Abstract

The main objectives of this research are to study the factors that influence Electronic Word-Of-Mouth (E-Wom) and consumer decisions and to formulate the Electronic Word-of-Mouth (E-Wom) model and consumer decisions to travel on the beach. Deli Serdang Mirror. This study uses descriptive analysis, both qualitative and quantitative. Data analysis with statistics used is the Structural Equation Modeling (Structural Equation Modeling). Based on the analysis and discussion, it is concluded that there is a significant influence of Service Quality on E-WOM. There is a significant effect of Price on E-WOM. There is a significant effect of Service Quality on Purchase decisions. There is a significant effect of E-WOM on Purchase decisions. There is a significant effect of E-WOM on Purchase decisions. There is a significant influence of Service Quality on Purchase decisions through E-WOM. And there is a significant effect of Price on Purchase decisions through E-WOM
Co-Authors Ade Erfina Suryani Ahmad Fadli Amin Hou Anita Anita Berupilihen Br Ginting Chaniago, Sabaruddin Debora Tambunan Ester Hervina Sihombing Fiqrida Amalia Khairatun Nazah Mahyudin Manda Dwipayani Bhastary Mardiah Hasanah Nasutio Nasib Purjianto Purjianto Ratih Amelia Rivai, Ahmad Roma Sihombing Tumini Sipayung Vina Winda Sari Widy Hastuty HS Zahri Fadli ZAKIA FADILA