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All Journal Isamic Communication Journal TAAWUN: Jurnal Pengabdian Kepada Masyarakat
Ardiyansyah Ardiyansyah
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Promoting the spirit of nationalism through Quran-Hadis lectures: A case of Gus Miftah’s da'wah model D. I. Ansusa Putra; Ardiyansyah Ardiyansyah; Mekki Klaina
Islamic Communication Journal Vol 8, No 1 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.1.15250

Abstract

The idea of nationalism as the national glue in Indonesia faces currents of decadence in contemporary society. As a religious text, the Quran and Hadith and their interpretations have a special role in stemming this decadence of nationalism through the teachings of preachers, preachers and preachers. Gus Miftah, as a well-known preacher in Indonesia, tries to promote the spirit of nationalism by contextualizing messages and values from the Quran and Hadith with the conditions of diversity and multiculturalism in Indonesia. This article raises Gus Miftah as a popular preacher with a high commitment to issues of nationality and Indonesianness. This study uses a qualitative descriptive method in analyzing digital observation data on Gus Miftah's video lectures on Youtube. This study resulted in a general conclusion that Gus Miftah's Quran-Hadith Teaching contextualizes the Quran-Hadith within the framework of nationalism and diversity. Gus Miftah's commitment to the national interest issue can be seen from his understanding of socio-religious themes, such as tolerance, unity and nationalism. This is a factor in the popularity of Gus Miftah's da'wah which is in line with traditional/moderate Islamic understanding. This research contributes to enriching the literature on the relationship between da'wah and contextualization of the Quran and Hadith in Indonesia which gives rise to a uniqueness of Indonesian Islam. ***Gagasan nasionalisme sebagai perekat bangsa di Indonesia menghadapi dekadensi dengan isu-isu kontemporer masyarakat. Sebagai teks agama, Al-Quran dan Hadits serta tafsirnya memiliki peran khusus dalam membendung dekadensi nasionalisme ini melalui ajaran para da'i, muballigh, atau ulama. Gus Miftah, sebagai seorang mubaligh ternama di Indonesia, mencoba mengangkat semangat nasionalisme dengan mengkontekstualisasikan pesan dan nilai-nilai dari Al-Qur'an dan Hadits yang sejalan dengan kondisi kebhinekaan dan multikulturalisme di Indonesia. Artikel ini mengangkat Gus Miftah sebagai pendakwah populer dengan komitmen tinggi terhadap isu tersebut. Penelitian ini menggunakan metode deskriptif kualitatif dalam menganalisis data observasi digital pada video ceramah Gus Miftah di Youtube. Kajian ini menghasilkan kesimpulan umum bahwa Gus Miftah mengontekstualisasikan ajaran Al-Qur'an-Hadits dalam kerangka nasionalisme dan kebinekaan. Komitmen Gus Miftah terhadap isu kepentingan nasional tampak dalam pemahamannya terhadap tema-tema sosial keagamaan, seperti toleransi, persatuan, dan nasionalisme. Hal ini menjadi faktor popularitas dakwah Gus Miftah yang sejalan dengan pemahaman Islam tradisional/moderat. Penelitian ini berkontribusi untuk memperkaya literatur tentang hubungan dakwah dan kontekstualisasi Alquran dan Hadits di Indonesia yang memunculkan keunikan Islam Indonesia.
Peningkatan Kompetensi Pemasaran Produk Melalui Pelatihan Digital Marketing Bagi Pelaku UMKM Ardiyansyah Ardiyansyah; Fahrizal Fahrizal; Ayu Nurkhayati
TAAWUN Vol. 3 No. 02 (2023): TA'AWUN AUGUST 2023
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v3i02.499

Abstract

The purpose of this community engagement activity is to provide additional knowledge and skills for business practitioners in the form of Digital Marketing Training, with the aim of boosting product sales for Micro, Small, and Medium Enterprises (MSMEs) in Pamucak Village, Cermin Nan Gedang District, Sarolangun Regency. The implementation method of this engagement activity comprises several stages. First; the preparation and Field Survey Phase, The activity commences with the preparation and field survey phase. During this stage, the team engages in direct discussions with the village authorities and community leaders of Pamuncak Village to identify the needs, opportunities, and challenges faced by MSME business practitioners in the village. Second; the socialization and Training Phase, The team proceeds with the socialization and training phase. The training content is centered around digital marketing strategies. Through this socialization and training, participants are equipped with the necessary knowledge and skills to understand and implement digital marketing strategies. The results of this engagement indicate that participants' knowledge prior to the engagement, for the most part, fell within the category of having a limited understanding of digital marketing. However, following the implementation of the engagement in the form of digital marketing training, a significant improvement has been observed in participants' understanding and knowledge of digital marketing skills. As a result, MSME practitioners can optimize digital marketing as a means to enhance their product sales. Furthermore, it is hoped that MSME practitioners can better confront the challenges of digitalization and utilize online-based marketing opportunities more effectively.
Co-Authors Ayu Nurkhayati Fahrizal Fahrizal Mekki Klaina Putra, D I Ansusa