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All Journal Jurnal EK dan BI
Junes tin
Universitas Internasional Batam
Economics, Econometrics & Finance

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ANALYSIS INDUSTRY RIVALRY AND COMPETITION : ANALISIS PERSAINGAN KOMPETITIF PERUSAHAAN E-COMMERCE SHOPEE DENGAN MENGGUNAKAN METODE PORTER’S FIVE FORCES Adi Neka Fatyandri; Janes Tan; Junes tin; Putri Surya Sri Rahayu; Andriani Fahira; Chairunisa Aj Reqha
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 1 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i1.804

Abstract

This analysis is to analyze competitive rivalry against Shopee companies. In this analysis using descriptive analysis method and using a qualitative approach. Competitive competition analysis using Porter's Five Forces method is a strategic framework used to evaluate the attractiveness and intensity of competition in a particular industry or market. In the context of a Shopee company, this analysis can provide insight into the factors influencing Shopee's position in the e-commerce market and identify opportunities and challenges faced by the company. Keywords: Business strategy, Competitive competition, Shopee, Potter's Five Forces
Co-Authors Adi Neka Fatyandri Andriani Fahira Chairunisa Aj Reqha Janes Tan Putri Surya Sri Rahayu