Jurnal EK dan BI
Vol 6 No 1 (2023)

ANALYSIS INDUSTRY RIVALRY AND COMPETITION : ANALISIS PERSAINGAN KOMPETITIF PERUSAHAAN E-COMMERCE SHOPEE DENGAN MENGGUNAKAN METODE PORTER’S FIVE FORCES

Adi Neka Fatyandri (Universitas Internasional Batam)
Janes Tan (Universitas Internasional Batam)
Junes tin (Universitas Internasional Batam)
Putri Surya Sri Rahayu (Universitas Internasional Batam)
Andriani Fahira (Universitas Internasional Batam)
Chairunisa Aj Reqha (Universitas Internasional Batam)

Article Info

Publish Date
30 Jun 2023

Abstract

This analysis is to analyze competitive rivalry against Shopee companies. In this analysis using descriptive analysis method and using a qualitative approach. Competitive competition analysis using Porter's Five Forces method is a strategic framework used to evaluate the attractiveness and intensity of competition in a particular industry or market. In the context of a Shopee company, this analysis can provide insight into the factors influencing Shopee's position in the e-commerce market and identify opportunities and challenges faced by the company. Keywords: Business strategy, Competitive competition, Shopee, Potter's Five Forces

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Journal Info
Jurnal EK dan BI
Website

Abbrev

EKBI

Publisher

Politeknik Bisnis Indonesia

Subject

Economics, Econometrics & Finance

Description

Jurnal EK&BI merupakan jurnal yang dimaksudkan sebagai media terbitan kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ilmu - ilmu ekonomi dan bisnis dan lain-lain yang terkait. Artikel ilmiah dimaksud berupa kajian teori (theoritical review) dan kajian empiris dari ...